Band-aid soon realized that their market share was dropping. Bing City Pharmaceutical Enterprise was aggressive. Not only did they advertise all over the country, but they were also attacking their brand. The Band-aid = Band-aid concept that they had painstakingly implanted over the past few years was almost torn to shreds.
But luckily, Band-aid's brand influence was not that easy to get rid of. They knew that when the people need band-aid, Band-aid was still the first choice.
But they did not know that the rural market, which they had been trying to develop, had been taken over by Bing City Pharmaceutical Enterprise. They had lost the chance to control the rural market.
Even their seemingly ridiculous street promotions had caused their sales to drop a lot. But they believed that Bing City Pharmaceutical Enterprise will not do this indefinitely. Bing City Pharmaceutical Enterprise will not be able to threaten Band-aid's position.
During this period, Feng Yu did not give Bing City Pharmaceutical Enterprise any new marketing plans. The current plan was the best and most economical plan he could come up with. Feng Yu was currently in Beijing to discuss with the leaders of the Beijing City Government about the restaurants he and the Fu Family had bought and the partnership with Quanjude.
The Fu Family's efficiency was very high. In such a short period of time, they acquired a very popular restaurant in Nanyang, Malaysia, Taiwan, Macau, Hong Kong, New York, Sichuan, Hangzhou, Jinling, and other areas.
These restaurants had good reputations, and they had their own specialties. They were located in big locations and were worth a lot of money.
The Beijing City Government should be looking forward to Quanjude partnering with such a high quality restaurant. They do not want the restaurant to be a drag on Quanjude's brand.
But the biggest problem was if these restaurants were to form a company, the market value of these restaurants would be much higher than Quanjude!
If they were to form a partnership, doesn't that mean that the original owner of Quanjude's brand would become a minor shareholder? The Fu Family wanted to form a partnership to set up more franchises. They wanted to make use of Quanjude's brand and roast duck to increase their scale of operations and make more profits.
But this does not include giving up the controlling stake!
The Beijing City Government will allow Quanjude to change from a state-owned enterprise to a shareholding company. They can also bring in private investors and even Hong Kong investors. But the premise of all these was that Quanjude was still controlled by the Beijing City Government and not controlled by someone else.
If someone else took control of the company, even if the Beijing Municipal Government was still the major shareholder, what would happen if the other party formed an alliance? This old brand might be completely privatized!
"Mayor Liu, we had signed a letter of intent to form a partnership. But it did not state that our market value cannot exceed Quanjude. You are the one who asked us to expand our scale and promote Quanjude's brand. We did it, and now you are blaming us? This is unreasonable. "Feng Yu replied unhappily.
Of course, the Fu Family did not acquire restaurants in China. It was Feng Yu who asked them to do so. He wants his and Fu Guangzheng's F&B enterprise to be worth more than Quanjude.
Actually, both Fu Guangzheng and Fu Guangzheng knew that their restaurants might be worth more than Quanjude on the surface, but if Quanjude's brand value is included, Quanjude is worth more.
But no one will say it out loud. Feng Yu treats Deputy Mayor Liu differently from Zhang Ruiqiang. If he could take advantage of them, Feng Yu would never suffer a loss.
"We had said this, and it is written in the agreement. But your company's market value cannot be so much higher than ours. If we want to be the controlling shareholder, we will need to fork out 100 million RMB. If we can really fork out so much money, why do we need to form a partnership with you? We can do it ourselves. "Deputy Mayor Liu frowned.
Two F&B companies had approached Quanjude in the past. One of them was a Sichuan F&B company. It was a state-owned shareholding company. The other was a catering company established by a few businessmen in the Jiangsu and Zhejiang region. It was completely private.
These two companies were very powerful. But compared to Feng Yu and the Fu Family's F&B company, it was still not enough. Maybe the combined value of these two companies could not be compared to them. After all, the value of the restaurants bought by the Fu Family was much higher than those in China. Furthermore, the Fu Family had followed Feng Yu's instructions to buy these restaurants as soon as possible.
Feng Yu had also thought about this. If it was him, he would also not agree if someone came to him and wanted to be the controlling shareholder.
Feng Yu and Fu Guangzheng had discussed how to get the Beijing City Government to agree. The simplest way was to increase the scale of the company and let more shareholders. Also, they had to show their support for the Beijing City Government and give up the position of Chairman.
Feng Yu and Fu Guangzheng were not good at managing the F&B industry. They could only be investors and attend the shareholders' meeting to ensure that they will get their share of the profits.
Of course, they will not be so stupid to give up their rights as shareholders. If the Bing City Government sent a stupid representative, they will also do something about it.
"Deputy Mayor Liu, I think this is easy to solve. I heard that when we approached Quanjude, there were two other F&B companies that wanted to join us. Why can't we form a partnership? "
"Form a partnership? We have almost 20 restaurants now. If we include them, we will have almost 40 restaurants. Isn't the scale a bit too big? "Deputy Mayor Liu's intention was clear. If the scale was too big, it would be hard to manage. Also, they do not have enough chefs to cook roast duck. If they fail, it will be a disaster for Quanjude.
"Deputy Mayor Liu, we are only forming a partnership to promote Quanjude's brand. But all the restaurants we owned were profitable. After forming a partnership, Quanjude and the Beijing City Government will not suffer any losses. After forming a partnership, both of us will support the person appointed by the City Government to be the Chairman! "
Fu Guangzheng also said. Feng Yu's words were his words.
Deputy Mayor Liu kept quiet. If he could be the Chairman, then he would still have control over the management of the company. Also, after all the restaurants were merged into Quanjude, Quanjude will become China's biggest F&B chain company. Furthermore, it was located in Beijing. Just the taxes paid to the City Government every year was not a small amount.
But Deputy Mayor Liu was also worried that the Beijing City Government would have lesser shares. Furthermore, Feng Yu had suggested to give the managers of the restaurants and the higher management of Quanjude some shares as a reward. This made Deputy Mayor Liu very hesitant.
"Deputy Mayor Liu, after forming a partnership, Quanjude's market value will not only be China's top company. It will be Asia's top company! You are the one who set up Asia's top F&B company, and the headquarters is in Beijing. Have you considered this? "Fu Guangzheng suddenly asked.
Asia's top company?
Deputy Mayor Liu was stunned. The cake was right in front of him. Should he eat it or not?
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