Feng Yu was overjoyed that he had successfully invested in Quanjude. He believes that even if he does not do anything, Quanjude will still bring him high profits.
In another 3 to 5 years, Quanjude will be listed, and he will be able to make more money.
Of course, Feng Yu will not do nothing. Since he had invested in Quanjude, he must make sure that Quanjude will develop quickly and increase the brand's influence.
The simplest way is to let people know that Quanjude has the best chefs and the best roast duck!
The method is simple. Set up a food column in the newspapers and radio to let people know that the restaurants under Quanjude are the best restaurants!
In Feng Yu's previous life, there were many food recommendation programs on the radio. When you do not know where to eat, you can make a phone call, and the host will recommend you a restaurant.
You want to treat your clients to a meal, but you do not know which restaurant to go to? Go to Quanjude. The State Banquet dishes show respect to your clients.
You want to have dinner with your family? Which restaurant to go to? Go to Quanjude. Their signature Quanjude roast duck. There are many other dishes to choose from, and the service is great.
You want to have dinner with your friends? Which restaurant to go to? Quanjude … …
The purpose of this program is to recommend restaurants under Quanjude. Of course, if your budget is only 30 RMB, then I will recommend you to go to the roadside stalls. What's more likely is that your call won't be picked up at all!
On the surface, it is a food recommendation program, but it is actually an advertisement for Quanjude. As for the newspapers, it is the advertising that Feng Yu is good at. This time, Feng Yu's strategy is very simple. He created a Hua Xia food rankings!
Hua Xia food rankings. Quanjude roast duck is ranked first. What? You say you like mushroom duck web? And it is one of the dishes of the Manchu Han Imperial Feast?
Oh, I'm sorry. When we counted, no one said they liked this dish!
The Manchu Han Imperial Banquet was the most famous banquet in China. Unfortunately, not everyone knew about the dishes in it. In fact, most people didn't even know about most of the dishes.
But there was one thing about Quanjude roast duck. It could beat most other dishes. Quanjude roast duck was a national banquet!
It was used by the country's leaders to entertain foreign guests. Even the foreign guests said it was delicious. It was famous both at home and abroad. How could it not be number one? Although this list might not be fair, no one had any evidence to say that it was unfair!
As a result, the Hua Xia Gourmet Rankings appeared in the newspapers all over the country. Moreover, the newspapers had specially piled up the number one food in bold and enlarged font.
Anyone who opened the newspaper and saw this page would notice the words "Quanjude Roast Duck"! He took a closer look. Wow, Quanjude Roast Duck is the number one dish on Hua Xia's Gourmet Rankings.
Not many people could resist the temptation of delicacies. In fact, many delicacies did not suit everyone's taste buds, but as long as it was advertised properly, many people would like it.
For example, truffles. Many people do not like the taste of truffles. But when they heard it was expensive and delicious, they wanted to try it. Although many people regretted after tasting it, it was not as delicious as they had imagined. But many people who did not want to eat truffles started to like the taste of truffles.
Quanjude roast duck was much easier to market than truffles. After all, there were not many people in Hua Xia who do not like to eat duck. Also, Quanjude roast duck was a national banquet, and it was a 100 years old brand. This made people want to try it.
At first, the people could still resist the urge to try it. In other places, they wanted to try it but could not. After all, the roast duck was only available in Beijing, and not everyone had the time and money to go there.
But now, it was different. More than 10 cities and more than 10 restaurants in China had Quanjude roast duck. Those who did not have the chance to try it now had the chance.
Although the restaurants under Quanjude Group were not cheap, it was not sky-high. Many people could afford it. In this era, there was no such thing as expensive wine. The most important thing to treat a guest was to go to a good restaurant and the food must be delicious. It was not about the wine.
In the past, they did not know where to go when they were treating their clients, leaders, friends, in-laws, etc. But now, they know. They will go to a restaurant with Quanjude's signboard.
Not only they can eat well, but they will also have face.
Face was a topic that Hua Xia could not avoid. Since they were treating, they must spend a lot of money and still not satisfy the other party. Going to a restaurant under Quanjude will not be a problem.
You don't like to eat roast duck? It's fine. The restaurant does not only have roast duck. They have other signature dishes. In the past, each restaurant only had one or two signature dishes. But now, it was different. With so many restaurants working together, the chefs will also exchange ideas. The number of signature dishes increased, and the customers have more choices.
In a Sichuan restaurant, the customers can also eat the signature dishes of other cuisines. It was just that Sichuan cuisine was the main focus. If they went to a restaurant, they can eat all kinds of signature dishes. This satisfied the customers' needs.
These marketing methods were not only used in China. They were also used in Hong Kong and overseas. The Chinese newspapers had spent money to publish Hua Xia's top food rankings. But the people who read the newspapers did not know about this.
Since ancient times, Hua Xia had given the impression that this country was famous for its food. In ancient times, the Emperors would order more than a hundred dishes for a meal. Although in the modern society, people were not as extravagant. But they still had the habit of being hospitable. That means the food used to entertain the guests must be the best.
Quanjude's roast duck was the National Banquet, and it must be the best!
The people from Hong Kong, Macau, Taiwan, etc. were very curious about Quanjude's roast duck. They really wanted to know how delicious the dishes that even Sir Deng liked to eat were.
With the help of the radio and newspapers, a whirlwind of people chasing after delicious food quickly blew up, and it couldn't be stopped.
Especially those tycoons. If they told others that they had not tried Quanjude's roast duck before, they would be too embarrassed to greet others.
Quanjude Group had used these marketing methods to raise Quanjude's roast duck to another level. It might not be the best food in Hua Xia, but it was definitely Hua Xia's most famous food.
Quanjude's restaurants were getting more popular every day. This year's profits would make all the shareholders happy.
At this time, Feng Yu had decided to return to Hong Kong University. He wanted to continue to enrich his knowledge. This way, he would be able to make better decisions when the 1997 economic crisis comes!
But at this time, Feng Yu received a call. It was a call from someone he had wanted to receive but did not get the chance to call.
This person was Li Dafu. In Feng Yu's previous life, he was the Chairman of Geely Automobile. Feng Yu had tried to recruit this person personally. But he was not successful. He was an arrogant person.
Now, he had called Feng Yu. Could it be that he had made up his mind?
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
