Who cared? Even if history changed, with his current net worth, even if he didn't have a prophet, he could still stir up a storm. Furthermore, Feng Yu does not seem to have any impact on the international situation. Feng Yu does not need to think about all these.
"General Manager Feng? General Manager Feng? You don't agree with what I said? " Zong Qingxian felt what he said was right, but why Feng Yu did not respond to him?
"Oh, sorry. I thought of something else. You mentioned expanding the dairy and tea beverage business and reducing the Wahaha children's health supplement business, right? "
Zong Qingxian nodded. Although he was curious why Feng Yu was in a daze, he did not ask since Feng Yu does not want to tell him.
"You can decide on this. I completely agree with you. But Rising Sun Group had introduced canned tea beverages. Are Wahaha not going to introduce canned tea beverages? "
"Of course we will introduce canned tea beverages. But canned beverages are not as popular as bottled beverages. This is because bottled beverages can be unscrewed, and they do not need to worry about spilling. But canned beverages need to be finished after the lid is opened. Also, our tea beverages are not carbonated beverages. Their beverage should be a combination of our tea beverages and Jianlibao beverages. But I think it will not be successful. "
Zong Qingxian had underestimated Rising Sun Group, and Feng Yu felt this was not good. Once Rising Sun Group starts to rise, it will not be easy to stop them. Luckily, Zong Qingxian had been monitoring Rising Sun Group. If there were any signs of Rising Sun Group, it will not be too late to stop them.
"Have you considered the fruit juice and carbonated beverages that I mentioned to you?" Feng Yu asked.
"I had gotten someone to do some market research. The carbonated beverages market is very mature. With our Wahaha brand, the sales should not be too bad. But fruit juice beverages, although there is a lot of room in the market, other companies had introduced it before. Other than coconut juice, no other beverage became popular. "
Coconut Tree Brand Coconut Juice was also a legend in his previous life. It was a canning factory that had been incurring losses for years. Feng Yu didn't think about it before. When he thought about it, the Coconut Tree brand of coconut milk had already developed. Natural coconut milk also had several international food patents. Last year, it was designated as a state banquet drink, and the limelight was unparalleled.
Feng Yu had asked Zong Qingxian to talk to him. While the Coconut Tree Brand of Coconut Juice was still developing, Feng Yu wanted to acquire the company or take a step back and become the controlling shareholder.
But the leader of the island was very firm. Not to mention selling or being controlled, they couldn't even get a share. The Coconut Tree brand of coconut juice had been exported to many regions in Asia. This year, the target was to be exported to Europe and the US. This was a profitable and political enterprise. How could they allow others to invest in it? No matter how sincere Wahaha was.
Aren't you offering such a high price because you're eyeing the profitability of our Coconut Tree Brand's coconut juice? If it's not profitable, why are you spending so much money?
Since Feng Yu could not buy the company and could not invest in it, his idea was to cut off the Coconut Tree Company's other businesses. He will only focus on the coconut milk and canned food. In his previous life, Lehaha will start the other businesses first. For example, other fruit juices, porridge, etc.
In Feng Yu's previous life, Wahaha's Eight Treasures Porridge was also one of their top products. But Eight Treasures Porridge was not easy to produce. Although many people knew the recipe, it was not easy to make it tasty and canned.
Zong Qingxian and the rest had discussed and felt Eight Treasures Porridge could be produced. But they had to wait for them to develop a tasty and easy to store Eight Treasures Porridge first. For the time being, they should focus on beverages.
Feng Yu did not object to this. But Feng Yu noticed Coca-Cola and Pepsi's sales in Hua Xia were increasing. Although it was still not as good as Wahaha's tea beverages, the people's favorite beverage was carbonated beverages. If Wahaha does not enter the carbonated beverage market, it will surely let Coca-Cola and Pepsi grow.
Feng Yu was thinking of the famous Fen Huang Cola in his previous life. It was also known as Hua Xia's own Cola. When it was first introduced, it was mainly focused on the rural areas surrounding the cities. The results were good and made a lot of money.
But when Coca-Cola and Pepsi joined hands to lower the price, increase the capacity of each bottle, and get celebrities to endorse Fen Huang Cola. In the end, Fen Huang Cola disappeared from the market.
These methods were very simple. The main point was to burn money!
Whether it was lowering the price, increasing the capacity, or getting celebrities to endorse, it was all about spending money. Fen Huang Cola's financial strength could not be compared to the world's two biggest beverage giants. It was normal that it could not withstand the pressure.
But Wahaha could also use this strategy. In terms of financial strength, Wahaha's current market value had exceeded Fen Huang Cola's peak. If they were to engage in a price war, Wahaha would not be afraid. They could even start a price war first. This was because Wahaha had a better market structure. Their labor and transportation costs were much lower than those two cola companies.
If they were to engage in a price war and those two companies were to sell their products at a loss, Feng Yu could sue them for monopolization. This was China, and it was Lehaha's home ground. The timing was right, and Lehaha would win!
Zong Qingxian's most desired carbonated beverage was Coke. In the past, Pepsi was able to break out from Coca-Cola's siege. Although Coca-Cola did not dare to go overboard because of the anti-trust laws, Pepsi had fought with Coca-Cola many times to reach its current stage.
Others could do it, but as the local tyrant, there was no reason not to. Feng Yu had asked his men to research on the Coke formula. He did not expect the taste to be the same, but he wanted it to be delicious.
Anyway, the patent protection period for Coke had expired. It was just that no one knew the formula. But the main ingredients were still written on the bottle. Feng Yu just did not know the proportion.
"Other than Coke, you have not thought of anything else? For example, adding other fruit-flavored carbonated beverages like apples, grapes, oranges, etc. I remember the most popular fruit-flavored beverage in Hua Xia is orange juice, right? "
Feng Yu felt that only Coke was not easy to remember. People might even think that Feng Yu was an imitator. Why not just introduce the two cola companies' carbonated beverages in Hua Xia? This way, Wahaha could win the market share and reputation.
"A fruit-flavored carbonated beverage like the soft drinks produced by those small beverage factories?" Zong Qingxian hesitated. Isn't that soda available in every city? Many counties even have soft drinks factories.
"The soft drinks produced by them are called soft drinks. Our soft drinks are not called soft drinks. For example, we will call it Bingshuang. Don't forget that Wahaha is the most popular beverage brand in China. A bottle of water with our Wahaha's name on it will have a different value! "Feng Yu smiled.
It was like Kiwi Fruit in China, but when imported from overseas, it will be called Kiwi Fruit. It was the same thing. Similarly, the soft drinks produced by small beverage factories will be called soft drinks. But the soft drinks produced by Wahaha will be different!
Zong Qingxian nodded. "General Manager Feng is thinking of introducing this soft drink around Labor Day, just like Coke?" Bingshuang must be used to reduce the summer heat.
"This is what I am thinking. You all can decide on the specifics. I also think fruit juice is a good direction to develop. Also, why can't our AD Calcium Milk be packaged in big bottles like soft drinks? We can have many types of soft drinks. Get your men to research on this. We want to be the market leader within 5 years! "
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