The military's exclusive supply agreement was signed quickly. General Gan still had some influence, and Bing City Pharmaceutical Enterprise's prices were cheaper than Band-aid.
But Feng Yu was not too happy. Just these products alone would not be enough to defeat Band-aid.
In Feng Yu's previous life, it was not until Yundian Baiyao introduced the band-aid for wound healing. It took another 5 years before they succeeded.
That means from the moment Band-aid entered China, the brand had been deeply implanted in the minds of the Chinese people within two years, and it had remained there for more than a decade.
During this period, there were other band-aid brands, but none of them could affect Band-aid. If it wasn't for the government's support, Yundian Baiyao might not be able to beat Band-aid within 5 years.
Even though Yundian Baiyao's sales had beaten Band-aid, Band-aid was still the number one brand in Hua Xia's band-aid market, and Yundian Baiyao was only number 2.
Of course, in Feng Yu's previous life, Band-aid had been the number one brand in Hua Xia's band-aid market for more than a decade, and it was hard to overtake them.
Feng Yu was impressed by Yundian Baiyao's success!
But Feng Yu does not have the patience to suppress Band-aid for 5 years. Feng Yu's target was to suppress Band-aid in terms of sales, profits, brand, etc., within 2 years.
This way, Johnson & Johnson's entry into Hua Xia's Hua Xia market will be hindered.
In Feng Yu's previous life, many of Hua Xia's top pharmaceutical companies were either controlled by foreign investors or Sino-foreign joint ventures. Hua Xia's own brands were left behind.
Pharmaceutical was an important industry, and it was a tragedy for foreign investors to control it.
In this life, Feng Yu will never let this happen again. Hua Xia had good researchers, but they could not get investments and publicity. Many medicines that contributed to the world were developed by Hua Xia's people. At least, some of the researchers in Hua Xia were from Hua Xia.
It was like a research result, and a professor and a few graduate students were working on it. The professor was more capable and famous than the graduate students. But most of the time, there were many coincidental factors in research. But if a graduate student made the biggest contribution, who would get the credit?
The professor!
This was because everyone felt that the graduate students had made these discoveries because of the professor's guidance. But this was not the case!
Feng Yu had helped a lot of researchers, and many of them were able to develop cheap and effective medicines. This was what Feng Yu wanted from them. What Feng Yu is providing them with is sufficient funds and reputation after their research is successful.
You had made a contribution, and you should get fame and benefits. This was an equal exchange. Feng Yu had provided the funds, and he would get to enjoy the fruits of the research. On the other hand, the researcher would get fame and benefits.
Just like the Yundian Baiyao formula in Feng Yu's memory. Bing City Pharmaceutical Company had discovered that it was not as effective as the real Yundian Baiyao. But after Bing City Pharmaceutical Company's researchers, Peking University, Peking University, etc., the effects of the formula were not as effective as the real Yundian Baiyao.
These people might be able to develop a better prescription than Yundian Baiyao, and they also had a great chance to develop the aerosol before Yundian Baiyao's company.
Of course, this was also because Feng Yu had asked Bing City Pharmaceutical Company to invest more in their research.
Feng Yu had told Bing City Pharmaceutical Company's leaders clearly that Bing City Pharmaceutical Company had made so many profits last year was because their medicines were effective and effective. That's why the people bought them. Moreover, a unique drug could bring even higher profits.
For example, the top few pharmaceutical companies in the world had all risen because of a certain pharmaceutical patent. None of them had relied on reducing costs and advertising to become a global pharmaceutical giant.
Take Band-aid for example. Why was this brand of band-aid the most popular and profitable in the world? It was because they were the inventor of band-aid, and they own the oldest brand of band-aid. They let people only think of Band-aid and not band-aid!
If Bing City Pharmaceutical Company wanted to beat Band-aid, they could not rely on waterproof and breathable technologies. These technologies could only beat other smaller brands, but it would not affect Band-aid.
After Bing City Pharmaceutical Company introduced the waterproof and breathable band-aid, Band-aid also introduced it. Band-aid had thought of this and had succeeded overseas. The reason why they did not introduce this product in Hua Xia was because they felt there was no need for it. With their old technologies, they could monopolize the Hua Xia market.
Just like Sony and other electronics giants, they do not introduce new products when their technologies are mature. As long as their technologies are ahead of the market, they will not introduce new products unless this new product can lower their cost.
They will introduce a new technology after a period of time to maintain their leading position in the industry and increase their brand's influence and value.
Currently, Bing City Pharmaceutical Company only has cartoon plasters. Band-aid does not have this plaster. But now, they will be introducing this plaster. Bing City Pharmaceutical Company had ordered more than one version of cartoon characters from Liu Michael. For example, < Calabash Brothers >, < Black Cat Sheriff >, etc.
If they could get the copyrights at a low price, they will buy it. If they could not get the copyrights, they will research on the copyrighted works. For example, < Water Margin >, < Romance of the Three Kingdoms >, etc. There were many characters in these works, and they can stand on the high ground and say that they were promoting Hua Xia's culture.
Of course, this was only a small trick. The only way to defeat Band-aid was to develop a plaster that could speed up the healing of wounds. This was the reason why Band-aid lost to Yunnan Baiyao in Feng Yu's previous life.
If they want to develop a plaster, it will take more than one or two days. Feng Yu can wait, but he only gave the researchers one year.
This year, Feng Yu used his connections to get exclusive supplies from the General Administration of Sport of China and the military. He also got advertisements on CCTV, radio stations, newspapers, etc. These were all marketing tactics, and Band-aid could do it.
Because of these marketing tactics, Bing City Pharmaceutical Company's plaster did not have much profits. The advertising fees were not a small amount. After all, the plaster's selling price was too low, and the profits were not high.
What Feng Yu was worried about the most was winning the sales, but losing the profits and brand!
This was only a period of snatching the market share and expanding their brand's influence. The real battle was to wait until the plaster was developed, and then he will teach Band-aid a lesson!
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