Lunar New Year had just passed, and everyone was still in a relaxed state. When they returned to work, the first thing they did was to read the newspapers. Anyway, they did not have much work to do.
Eh? There was a full-page advertisement in the newspaper? What was this product? Band-aid? What was a Band-aid?
The newspaper reported that Bing City Pharmaceutical Enterprise had developed a medical plaster that can be easily applied on small wounds. The parents looked at the plaster and realized that it was the Band-aid that was advertised on TV two years ago. But the newspaper reported that Bing City Pharmaceutical Enterprise's plaster was very effective. It was waterproof, breathable, and had cartoon prints on it. Most importantly, it was recommended by the General Administration of Sport of China.
Feng Yu easily got the recommendation from the General Administration of Sport of China. He sponsored a batch of plasters and spent 1 million RMB to print the words "Recommended by the General Administration of Sport of China" on the packaging. He could also use it in the TV commercials.
At night, the parents saw the advertisement for this plaster on CCTV 2.
A child was playing at home and accidentally fell down. His head was slightly injured, and he sat on the floor crying. The mother took out a piece of plaster from her drawer and applied it on her child.
The child said that it would be ugly with the plaster, but his mother told him that it was not ugly. In fact, the plaster was very pretty. The child looked at himself in the mirror. This plaster was too pretty. There was even a picture of Sun Wukong on it. The child smiled, and the mother also smiled.
A doctor in a white coat appeared in front of the camera. The caption showed Bing City Medical University's Professor Zhou Airen. He said that it was best to apply the plaster on the child's wound to stop the bleeding and prevent it from getting infected.
The camera zoomed in on one of the plasters. After that, Sun Wukong, White Dragon Horse, Tang Sanzang, Bull Demon King, etc., appeared on the screen.
"Ice Medicine Cartoon Plaster. It is also waterproof. Bing City Pharmaceutical Enterprise, good medicine. You can always have it at home. Mum, don't worry! The General Administration of Sport of China designated for athletes! "
This advertisement attracted the attention of parents with children. Waterproof? Does that mean the child will not get wet after applying the plaster? This was produced by Bing City Pharmaceutical Enterprise. It should not be bad. Furthermore, the General Administration of Sport of China designated for athletes. This product must be good. They had heard that it was expensive to groom those athletes.
The children were attracted by the cartoon images on the band-aids. These patterns were so beautiful. It looked much better than the Band-Aids they had put on before.
Not only were there advertisements in newspapers and on television, but there was also a large number of radio advertisements, which introduced the characteristics and advantages of the product in detail and always compared it with traditional band-aids. As for what a traditional band-aid was, although it was not mentioned in the advertisement, everyone's first reaction was Band-aid. This ice medicine band-aid was better than Band-aid?
When Bing City Pharmaceutical Enterprise started to advertise their plasters on CCTV, newspapers and radio stations, Band-aid knew about it immediately. It wasn't that they didn't make band-aids before, but they couldn't compete with Band-aids at all. None of them were successful.
But when Bing City Pharmaceutical Enterprise's plasters hit the market, Zhang Ruiqiang noticed that the plasters can be found in all pharmacies in the market. Band-aid felt threatened by such a huge amount of goods.
Band-aid Company will have a meeting soon. They must make a response. They cannot wait for others to snatch the market away before they make a response. It will be too late by then.
…
"Isn't it just a waterproof plaster? We can produce it a long time ago. We can also introduce a waterproof band-aid. The people will still prefer our band-aids!" A Western Deputy General Manager of Band-aid Company said.
Band-aid was the inventor of band-aids. How can they not have waterproof and breathable band-aids? But in Hua Xia, Band-aid Company felt that it will not be used. This was because the cost of waterproof and breathable products was higher. Band-aid Company had already monopolized the market with ordinary band-aids. There was no need to introduce better products.
But now, Band-aid Company has a competitor, Bing City Pharmaceutical Enterprise. Currently, Hua Xia was the most popular pharmaceutical company. Their advertisements were high, and this posed a threat to Band-aid Company.
But Band-aid Company was not worried. Whatever Bing City Pharmaceutical Enterprise can produce, they can also produce. Now, the people only know Band-aid, and the term band-aids was not easily accepted by the people.
When Bing City Pharmaceutical Enterprise introduced waterproof band-aids and breathable band-aids, Band-aid immediately introduced the same product. Band-aid was the world leader in the band-aid market. How could it fall in the Hua Xia market?
Furthermore, Band-aid Company had entered the Hua Xia market for more than 3 years. Band-aid's brand had been planted in the minds of the people in Hua Xia. Band-aid Company was confident of beating Bing City Pharmaceutical Enterprise with their brand's reputation.
Feng Yu received a call from Bing City Pharmaceutical Enterprise's General Manager. Band-aid had responded quickly and introduced waterproof and breathable plasters. Although Bing City Pharmaceutical Enterprise's distribution was good, their sales were not doing well. There were no signs of improvement.
Feng Yu told Band-aid not to be anxious. The waterproof and breathable band-aids were only selling points. But the real selling point of this band-aid was the cartoon pattern. Band-aid could not imitate this.
Feng Yu rubbed his chin. This band-aid should not be sold in pharmacies. Children should not be able to buy it. Parents will also not always go to pharmacies. The best place to sell this band-aid should be in small shops!
Feng Yu remembered in his previous life, small shops also sold band-aids. This was the same as gauze. The small shops were also allowed to sell band-aids. There were even some shops that were doing promotions on the streets.
Then why can't Bing City Pharmaceutical Enterprise sell their band-aids in small shops? They could even do the same as Wahaha. They could sell the band-aids near schools. This way, they could capture the children's market.
Feng Yu told the manager of Bing City Pharmaceutical Enterprise what he was thinking, and the manager was hesitating. Sell band-aids in small shops? This was medical supplies, and small shops were selling food and daily necessities. Can this work?
Also, they could sell band-aids near schools. He had seen Wahaha products on the streets. That was food. This was a band-aid. This thing … … can also be used as a band-aid?
But when he thought about Feng Yu's health supplements, he remembered that Feng Yu had created a miracle. Just those few supplements had brought in high profits for Bing City Pharmaceutical Enterprise, and the sales of other medicines were also affected.
In his eyes, Feng Yu was the God of Sales. Also, Feng Yu was the major shareholder of Bing City Pharmaceutical Enterprise. He would not joke around with the company.
Bing City Pharmaceutical Enterprise still had a lot of salesmen. They were the previous leaders of Bing City Pharmaceutical Enterprise. After they became salesmen, some of them relied on their eloquence and were doing well. But some of them could not take it anymore and had left. The City Government arranged new jobs for them.
Of course, they were no longer leaders. These people were eloquent, and Bing City Pharmaceutical Enterprise's General Manager believed that they could let the people accept Band-aid. Band-aid was only a type of band-aid, and Band-aid was not the only product!
General Manager Feng had said that if they could do this, then Band-aid would not be a problem anymore. It was not impossible for them to overtake Band-aid. When General Manager Feng said that Bing City Pharmaceutical Enterprise could become the best in China, he did not believe him. But now, Bing City Pharmaceutical Enterprise's sales and profits had risen from the top 30 in China to the second place. They were only behind Shanghai Pharmaceutical Company. This year, they will overtake them.
Shanghai Pharmaceutical Company was also one of the major shareholders of Hua Xia Band-aid. If Bing City Pharmaceutical Enterprise could overtake Band-aid, then Bing City Pharmaceutical Enterprise would become the number one company in Hua Xia!
He had heard from Feng Yu that this band-aid's annual sales would be more than 100 million pieces. If Bing City Pharmaceutical Enterprise could get 30% of the market share, the profits would be close to 10 million RMB!
For this 10 million RMB, he would fight with Band-aid!
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