Now, Hua Xia's most popular medical products brand was Bing Yao. Band-aid was in second place, and Darkning was in third place.
The second and third place brands were joint ventures. Both brands were owned by an American pharmaceutical company. This company was called Johnson & Johnson!
This was one of the top 5 pharmaceutical companies in the world. It was the most comprehensive and widely distributed healthcare product manufacturer. Their annual sales had exceeded 10 billion USD, and it will continue to increase in the future. This company was the world's leading pharmaceutical company!
Darkning had the patents, and Bing City Pharmaceutical Enterprise could not imitate it. But Band-aid was different. It was just a bandage with hemostatic properties. The technology was very simple.
In his previous life, the newspapers had mentioned that the main function of a normal band-aid was to stop bleeding and prevent bacterial infection. It did not have any miraculous effects such as speeding up the healing of wounds. In fact, it might even kill too many bacteria and delay the healing of wounds. Unless it was a special band-aid produced by Yundian Baiyao. But it was not cheaper than going to the hospital.
That's why Band-aid was the leading brand in the market. Feng Yu did not see any other products appearing in the market. Maybe there were, but no one was willing to buy them.
There was a strange phenomenon when people were shopping. Famous products were always good. Band-aid was the most famous band-aid. Most of the people in China did not even know there was such a name for band-aid. They just called this product Band-aid!
Although there was nothing wrong with the name. If it was translated into English, it would be Band-aid. But Feng Yu felt that it was better to translate the name into English for medical products. He does not want Johnson & Johnson to make all the money. Why can't this band-aid become another famous product of Bing City Pharmaceutical Enterprise?
Anyway, Feng Yu went to the market and saw that the Band-aid was a type of bandage. It was the most old-fashioned type. There was a small piece of bandage in the middle and a layer of adhesive tape on top. It was not waterproof and not breathable.
The worst part was that many people felt that only Band-aid brand of band-aid was real, and the rest of the band-aids were all fakes! Even if the effects were the same, and other brands were cheaper, no one would buy them.
Feng Yu could get Bing City Pharmaceutical Enterprise to produce waterproof and breathable plasters. They could even produce cartoon plasters. With Bing City Pharmaceutical Enterprise's current brand awareness, there was no need to worry about people thinking that their plasters were fake.
Moreover, the cost of this thing was really not high. At this time, it would definitely not exceed ten cents, but the pharmacy's selling price was as high as one dollar. This was simply a huge profit!
Although the distributors in the middle had made a lot of money, Feng Yu was sure that the wholesale price of the band-aid was more than forty cents per piece. That was three times the profit!
It could be said that Band-aid alone brought in huge profits for Johnson & Johnson. In Hua Xia, Band-aid had monopolized this industry, occupying at least 98% of the market share!
This was a simple business. Other companies could not do it because of their brands. But Bing City Pharmaceutical Enterprise did not have this problem. Feng Yu's requirements were not high. He only wanted to grab 30% of the market share through advertising this year. With Bing City Pharmaceutical Enterprise's wide distribution channels, it would not be difficult for them to overtake Band-aid next year and become the number one brand in Hua Xia!
That's why Feng Yu told the General Manager of Bing City Pharmaceutical Enterprise to develop new plasters. They must not be the same as Band-aid. They must be different.
Band-aid's plasters were brown in color. This was so that it would not stand out on the skin. But we're going to do the opposite. Our Band-Aids, we're going to make them colorful.
This was because this plaster was used by children the most. Adults who had small cuts on their bodies would either ignore it or go to the hospital. Children, on the other hand, were the ones who had the most injuries. They were still young, and it was hard for them not to stand out with a large plaster on their bodies.
Our plasters were colorful and can even be printed with cartoon pictures. Children and young girls can use it. Also, we must not use traditional plasters. We must use a plastic and waterproof material.
This way, even if there were cuts on the body, the wound can be cleaned and even showered. Children cannot not wash their hands for a day if they have a small cut on their hands.
Also, in the summer, Band-aid's ordinary plasters will be too hot, and the sweat will not seep through the wound. This will make it harder for the wound to heal.
With a ventilated plaster, the wound will be much better. Also, this plaster is more suitable for athletes.
When Feng Yu suggested this idea, the rest of the leaders at Bing City Pharmaceutical Enterprise felt this was a genius idea. Why didn't they think of this?
This band-aid was a huge market! If this was done well, the profits would be more than 10 million RMB a year!
Also, the cost of this plaster was not high. Even if this plaster failed, the losses would not be high. But if this plaster succeeded, the profits would be high. There was no reason for them not to do this.
Of course, to compete with Band-aid and snatch the market share, they must first popularize this product. This product is called plaster and not Band-aid. Band-aid is only a brand of plaster. This will lower Band-aid's brand influence.
Everyone was brainstorming for the brand name of Bing City Pharmaceutical Enterprise's plaster. They wanted to stand out from Bing City Pharmaceutical Enterprise, and at the same time, it must be different from Band-aid.
In the end, no one was satisfied with the name. Feng Yu wanted to name it as Hua Tuo brand, Bian Que brand, etc. But he was told that this name will not be approved by the Industrial and Commercial Bureau.
Tai Hua brand? Feng Yu felt this was not a good idea. Tai Hua brand was enough, and it will not be good for the brand if it is used in the pharmaceutical industry. It might even harm the health of the company.
As for Wind and rain brand, Aiwa brand, etc., it was even more impossible. Those were electronics and electronics brands. If they were to be used in the pharmaceutical industry, it might affect Bing City Pharmaceutical Enterprise's reputation.
In the end, no one could think of a good idea. Wu Chih-gang suggested to use the Bing Yao brand. Just call it Bing Yao brand plaster. There is nothing wrong with this. This way, they do not need to register other brands. Bing City Pharmaceutical Enterprise also does not have too many brands. Now, they already have Shiyutang, and there is no need to register so many brands.
Everyone did not have any better ideas and agreed to use the Bing Yao brand. The cartoon designs on the exterior of the building were given to Liu Michael and the rest. This was also Feng Yu's company. Liu Michael did not want to waste his money on outsiders.
The cartoon characters were taken from Hua Xia's most popular novel, Journey to the West. In the novel, Sun Wukong was the main character. Everyone felt that Sun Wukong was enough. Who would want to wear a Zhu Bajie plaster on their head? Sand Monk and Tripitaka were also not suitable.
But Feng Yu told Liu Michael and the rest that they should make Zhu Bajie cuter. For example, a piglet that uses its ears as wings to fly. Sand Monk could also make him look more domineering and fierce. Tripitaka could make him look more gentle. The little white dragon could be made into a horse, a dragon, or even a handsome man. After all, Tripitaka was the Third Prince of Dragon King.
There were still many famous characters in the series. For example, Bull Demon King, Golden Roc, Hong Haier, Guanyin, Queen of Women, Princess Iron Fan, etc. It must be a cartoon version. The characters could be heroic, cute, fierce, and handsome. It was guaranteed that many children and even adults would like it!
Feng Yu believed that after the "Journey to the West" series of plasters were introduced, there will be children who will stick it on their hands even if they have no injuries. It will be like a sticker.
This waterproof cartoon plaster was Feng Yu's trump card to compete with Band-Aid brand!
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