Bing City Pharmaceutical Enterprise's plasters were doing promotions in crowded places. Most of the promotions were near schools. Band-aid's management almost choked with laughter.
What do you all think they are selling? Stationery? Toys? Or food? These were plasters! They had never heard of plasters being used as promotions!
Although the prices of these plasters were slightly cheaper, the normal waterproof and breathable plasters were priced at 80 cents each. 5 pieces for a piece. The waterproof plasters with cartoon patterns were also priced at 1.20 RMB each. 5 pieces for a piece.
Band-aid knew that many people had bought the promotional plasters, so they laughed in disdain. How much are these plasters? Even the most expensive plasters are only 1.20 RMB. How much can you make from this? How much is the salesman's daily salary? What about the transportation and other expenses?
This promotion was simply making a profit at a loss!
Also, it was not certain if they could make a profit from this promotion. Who would buy medicine at the roadside? Who would buy plasters at the roadside? Even if people do not go to the hospital or health clinic to buy plasters, they can go to the pharmacy.
But what they did not expect was that Bing City Pharmaceutical Enterprise's plasters were selling well.
But even if there were a lot of people buying, Band-aid does not care. They had never heard of a sales promotion at the roadside could increase the sales of their medical products!
Band-aid does not know about this, but Bing City Pharmaceutical Enterprise knew about this. In just 3 days, the short-term promotions at the roadside had given many people a better understanding of Bing City Pharmaceutical Enterprise's plasters.
Especially the waterproof plasters with the Journey to the West theme. It was the most popular. Many children were pestering their parents to buy some for them.
Thinking about the kids playing around in school, sharpening pencils, and all these could cause small wounds. It was not a bad idea to buy 2 spare plasters. The concept of Bing City Pharmaceutical Enterprise's regular plasters had been implanted into the minds of many parents.
Although the cartoon plasters were more expensive than the normal plasters, it was still acceptable to the parents. Most importantly, the children would not think that the plasters were ugly and would not want to wear it on their wounds.
Within 3 days, Bing City Pharmaceutical Enterprise had sold more than 1 million plasters. Although the salaries of the salesmen were not low, the profits from these plasters were enough to cover the cost of the promotions. Although Bing City Pharmaceutical Enterprise did not make any profits from the promotions, they also did not suffer any losses. More people will remember Bing City Pharmaceutical Enterprise's plasters.
Feng Yu believed that these families will not only buy Band-aids in the future. Most of them will consider Bing City Pharmaceutical Enterprise's plasters.
During this period, Bing City Pharmaceutical Enterprise's salesmen started to contact some ordinary wholesalers. These wholesalers were the ones who deliver the products to the small stores in the cities.
When they first met Bing City Pharmaceutical Enterprise's salesmen, they were confused. They were the wholesalers that supplied the small stores. Why were they looking for them? Shouldn't they look for a pharmaceutical sales company?
But when they heard that Bing City Pharmaceutical Enterprise is going to sell the plasters in their stores, their eyes brighten up. This band-aid is allowed to be sold in small stores? They were allowed to sell wholesale plasters?
The salesmen could not find any documents to support this claim. But there was no official statement stating that band-aids cannot be sold in the small stores. This was because most people knew that band-aids were not medicine. It was just an emergency plaster.
Since it was an emergency plaster, there was no problem selling it at the retail outlets. At this time, there were not many pharmacies in Hua Xia. Before Feng Yu's rebirth, almost every street had a pharmacy. If people wanted to buy band-aids, they had to go to the hospital, Community Health Centre, etc., or go to the pharmacies.
In the rural areas, the hospitals had to be located in the towns. Every village might not have a health centre, but every village must have a small store! If this emergency plaster was sold in the small stores, it would be more convenient for people to buy it.
Since there was a loophole, these distributors would not give up this opportunity to make money! Although they had signed an exclusive purchasing agreement with Bing City Pharmaceutical Enterprise, they did not regret it. This was because Bing City Pharmaceutical Enterprise had stated that if the higher-ups were to pursue the matter and claim that band-aids are not allowed to be sold in the small stores, they could buy back the products at the original price. If these distributors were to be punished, Bing City Pharmaceutical Enterprise would bear the consequences!
Since Bing City Pharmaceutical Enterprise had stated clearly in the agreement, there was no reason for them to hesitate. They immediately signed the agreement and followed Bing City Pharmaceutical Enterprise's instructions to put up posters of Bing City Pharmaceutical Enterprise's band-aids in every small store!
During this period, Feng Yu was also not idling around. He was trying to use his connections to get another big order for band-aids!
… …
"General Gan, I am Feng Yu from Bing City Machinery Company. Are you free today? I have something good to discuss with you." Feng Yu called General Gan. General Gan was in charge of procurement in the military. He had a say in the procurement of medicines, etc.
"Oh, it's General Manager Feng. What's wrong? You want to treat me to dinner? Is this a good thing? "General Gan joked.
"Of course, dinner is not a good thing. But what I am talking about is definitely a good thing! General Gan, do you like Quanjude? I have booked a table tonight. Let's chat over dinner? "
"Ok. I will go over after work." General Gan was tempted to eat at Quanjude. The military was poor now. Although they had a lot of money to purchase their equipment, the Chief Architect was around, and no one dares to cheat. General Gan might be a General, but if he were to dine at Quanjude, he would not be reimbursed by the government. The higher their positions, the more careful they were.
… …
"What did you say? You want our military to be the exclusive buyer of Bing City Pharmaceutical Enterprise's medicine? "General Gan felt that this dinner was not an easy one.
"That's right. Our Bing City Pharmaceutical Enterprise's products cover a wide range of products, and we have a good reputation. Our products are cheap and high quality. We also have more experts and are working with overseas pharmaceutical factories. Currently, we are one of the top pharmaceutical factories in the industry. If the military works with us, they will be able to purchase medicine at a lower price. This will save the military a lot of money. "
General Gan shook his head: "General Manager Feng, let's not talk about this. I can't help you with this. If you are talking about Songjiang Motors, we still have plans to purchase your products next year. But you are in the automobile industry. Why are you investing in the pharmaceutical industry? "
Feng Yu was slightly disappointed. Seems like there was a reason behind this, and General Gan could not help him. Feng Yu was not disappointed. He had suggested this as a way to advance by taking a step back.
"If other products don't work, how about one product? Currently, only Band-aid brand and Bing Yao brand of plasters were better in the market. The military might not be comfortable using the plasters produced by other smaller factories. Also, Band-aid is a Sino-foreign joint venture. It's better to let our people earn money than to let the foreigners earn money. If you can let us add in the advertisement for Hua Xia's special product, then we can also provide the plasters for free in future. "Feng Yu said.
"Dream on. Forget about the cars. You still want to use us to advertise this product? This time, we will not allow you to do this. However, it's not impossible for us to specifically purchase your plasters, but your price must be low. "
"The waterproof and breathable plasters are priced at 30 cents per piece, and 5 pieces per piece. The wholesale price is 1.50 RMB, and the retail price is 4.80 RMB. We are not making any profits at this price. "
"If you are not making any profits, then why are you still selling?" General Gan does not believe him. Not making any profits? How is this possible?
"We are selling our plasters at such low prices is because you all are from the military. We are also supporting the development of the military. What do you think? This is a good thing for you all. "Feng Yu asked. Although the cost of waterproof and breathable plasters was slightly higher, if the production scale increased, the cost could be controlled to less than 20 cents per piece. These plasters will be supplied directly to the military, and Bing City Pharmaceutical Enterprise will still have profits.
"Err … … Fine. I will help you ask around. If your plasters are cheap and effective, then it should not be a problem."
"Thank you, General Gan. Let's have a toast." Feng Yu raised his half-full glass of beer and clinked it with General Gan's glass. He had clinked his beer 4 times with General Gan!
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