Feng Yu's target might seem big, but it is not far from Wahaha. Currently, the leader of Hua Xia's beverage market is still Jianlibao. Other brands like Coconut Tree and Le Bashi had been overtaken by Wahaha.
As for Coca-Cola and other overseas beverage giants, they are not doing well in Hua Xia's market. Although they are making money, they are not making a lot of money, and their brands are not well known. This is also because they did not promote their products. They felt Hua Xia does not have enough money to drink soda every day.
In Feng Yu's previous life, the beverage giants like JDB, Fen Huang, etc. had not appeared yet. Rising Sun Group is only active in their own province. Huiyuan had some growth, but it is mainly concentrated in Ludong and Beijing. Their sales cannot be compared to Wahaha.
As long as they can overtake Jianlibao, Wahaha will be the market leader. But Lehaha's sales, including their health supplements, cannot be compared to Jianlibao. It is also because of Jianlibao that Coca-Cola and Pepsi cannot do whatever they want in Hua Xia. For carbonated beverages, Jianlibao is the first choice for the Chinese.
Last year, Jianlibao set up a youth soccer team and sent them to Brazil to study. They want to create a new generation of Chinese soccer players. But they did not pick many players, and many of them were recruited by their connections. In the future, there will not be many successful players in this youth team. The idea of a new generation of Chinese soccer players is even more ridiculous.
This year, Jianlibao had won the sponsorship for the Asian Games. In the next four to five years, Jianlibao's sales will continue to rise, and Jianlibao will be the market leader. Currently, Jianlibao's annual sales had exceeded 1 billion RMB, and it is still growing!
But Feng Yu remembered in his previous life, Jianlibao had been declining since 1998. There are a few reasons for this. Firstly, many types of beverages had appeared and were aggressively marketing themselves to seize the market share. Jianlibao thought that it was the market leader and did not care about those brands. As a result, Jianlibao's brand influence and market share were getting lesser and lesser.
The second point was also very interesting. Jianlibao's sales were booming. The local government kept taking away the profits and even asked Jianlibao to expand production. How could they expand production? Loans to acquire small local factories. This allowed Jianlibao to expand rapidly. Unfortunately, they did not consider the issue of funds. After the decline in sales, profits were severely reduced, and the capital chain was suddenly cut off. They couldn't even take out the capital for production, so naturally, they declined.
The third point was that Jianlibao's sales had always been based on the traditional model. They did not even have a complete sales network. When they wanted to establish it, they found that they didn't have enough money to do so.
The fourth point was the worsening relationship with the local government. Jianlibao had been developing with profits, and their capital chain would not be cut off. But the local government kept taking away the profits, and Jianlibao's funds were stretched thin. Jianlibao's leaders felt that the local government had interfered too much with the local government and kept taking away the profits, which led to Jianlibao's decline.
There were many theories, and Feng Yu only knew that Jianlibao's decline was due to the broken capital chain, insufficient maintenance of the brand, and outdated sales model. This was also why Feng Yu did not pay much attention to the original Chairman of Jianlibao.
Of course, the original Chairman, Li Jingwei, was also very capable. Not only did he establish Jianlibao, he also established Li Ning's company with the world champion Li Ning. Although Li Ning was the major shareholder, and Li Jingwei was kicked out of the company a long time ago, at least he had good foresight in this era.
Another reason why Feng Yu did not want to recruit him was that Li Jingwei was not young anymore. He was already in his fifties, and his energy had been declining, and he was not as smart when it came to making decisions.
In Feng Yu's previous life, Li Jingwei was still in prison because he had moved tens of millions of RMB during the restructuring of Jianlibao. This showed that Li Jingwei was greedy for money, and his character was not trustworthy.
He had established a brand, but did not know how to control it. He relied on the government, but did not know that when all the companies in the country were being restructured, he was the first to request for a restructuring to fight for profits for himself. But at the last moment, he could not help but take advantage of the situation.
If Li Jingwei was as capable as Chu Shijian from Hongta, even if he had taken the money, all the workers would support him and sign a petition to reduce his sentence. As for Li Jingwei, after he was found to have moved his assets, no one spoke up for him. This was a tragedy.
Of course, this was also because Chu Shijian had created hundreds of billions of RMB for Hongta, and the workers' lives in Hongta had become better. On the other hand, Li Jingwei had helped Jianlibao to make money, but his workers did not get any benefits. In the end, when Li Jingwei wanted to give his workers benefits, he could not do anything. Jianlibao was on the decline.
Also, if Feng Yu wanted to acquire Jianlibao now, he would need at least a few billion RMB. But after a few years, when Jianlibao was on the decline, he would only need a few hundred million RMB.
But no matter what, Wahaha was still the overlord of Jianlibao now, unless Feng Yu used some extreme methods to cheat Jianlibao.
It was easy for Feng Yu to cheat Jianlibao, but Feng Yu did not do so. This was a brand that the nation was proud of. Feng Yu would let it continue to develop, and when it was on the decline, he would buy it over.
Furthermore, even if he did not use those underhanded methods, Feng Yu was still confident that he could step on Jianlibao within 5 years!
Jianlibao's biggest failure was that they did not know how to manage their brand. They did not know how to use their brand's influence to expand their business. If Feng Yu was the one managing Jianlibao, then Jianlibao would introduce nutritious drinks, carbonated sodas, etc. For example, Mai Dong, Red Bull, etc. This was in line with Jianlibao's brand image, and Jianlibao could earn a lot of profits.
But Jianlibao only had one type of sports drink, and they do not have any other flavors. Jianlibao also does not know how to manage their brand and the power of TV advertisements.
Another interesting point was that Jianlibao was boycotting Coke, and the first Jianlibao drink was produced using Pepsi's production line.
That means Pepsi had helped Jianlibao at that time, but Jianlibao boycotted Pepsi the next moment. This made Pepsi unhappy. If not, Pepsi would not step on Jianlibao when it was at its weakest.
Wahaha wanted to introduce carbonated drinks because they wanted to seize the market share when Jianlibao boycotted Pepsi and Coca-Cola. After that, they can join hands with Jianlibao to suppress Pepsi and Coca-Cola!
Wahaha had entered the carbonated drinks market later, but Wahaha had become the market leader in the yogurt market. Feng Yu wanted Wahaha to introduce the beverage that swept Hua Xia's beverage industry in Feng Yu's previous life. Nutrition Express!
Nutrition Express was just some other nutrients added to yogurt. To put it bluntly, there was nothing mysterious about it. However, such a beverage, with good publicity and perfect sales channels, had created a miracle of more than 40 billion in annual sales!
Zong Qingxian nodded. That's right. Why didn't I think of this? Not only children can drink this, but adults can also drink this beverage. Their sales will reach new heights!
It is not impossible to catch up with and surpass Jianlibao within 5 years! Why can't Wahaha become the leader of Hua Xia's beverage industry?
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