To ensure a speedy launch, Feng Yu asked Director Zhao to ask his workers to produce a few prototypes that night.
Too late to design? The materials are not ready?
It's not a big deal. We only need to test the wind speed. We can use cardboard to replace the plastic shell. Use a piece of plastic to cut the blades.
"No. The wind speed is too strong. We need to reduce it!"
"The blades are too big. Make it smaller."
"This blade is too thick. We need to change it to a thinner one."
"This power cord is too long. Make it 2 meters."
… …
Feng Yu kept giving suggestions. Finally, after 3 hours, the two old craftsmen produced two sets of fans that Feng Yu was satisfied with.
"General Manager Feng, how are we going to transport these fans? There are only 3 blades, and without protection, it will break easily." Director Zhao asked.
"Don't use the blades first. We will buy them and let them assemble it themselves. Also, give them the screws. Write the instructions clearly. Even a young child will know how to assemble it. "
Assemble it themselves?
Director Zhao and Director Li looked at each other. Who can assemble an electrical appliance by themselves? But this toy is really simple. They don't even need to read the instructions to know how to assemble it.
"Here, this is the Wind and rain brand logo. It must be placed at an eye-catching place." Feng Yu wrote the word 'Rain' in Oracle bone script. There is an upside-down mountain above and 3 raindrops below. He had prepared this logo in his previous life!
"No problem. I will contact Old Wang at the plastic factory and ask him to produce the parts for us. But General Manager Feng, should we pay the deposit first? "
"No problem. I will bring the contract and the deposit tomorrow morning. 100,000 RMB deposit should be enough. After the products are loaded, we will pay 80% of the deposit. The balance will be paid at the end of the month. Oh, get more colors for the fans. Don't always use white. Blue, red, pink, green. Any bright colors can be used. Also, the blades can be divided into different colors. When the fan rotates, it will look like a rainbow. "
Feng Yu knew the factory was facing difficulties now. This 100,000 RMB deposit was to reassure them. Feng Yu is confident that once these fans are produced and recognized by the market, these fans will be sold out in the province!
Director Li also patted his chest and said that within five days, 20,000 fans would be produced. All the workshops were now producing this, and the workers were working in three shifts. If Director Li was not worried about the efficiency of the plastic factory, he could even guarantee that he could produce 20,000 fans in three days!
The next day, Feng Yu signed the contract, paid the deposit, and went to the Bureau of Industry and Commerce to register the trademark. No one had registered such a weird trademark.
The most important thing now was to open up sales channels. Wind and rain electric fans have no reputation. What if no one recognizes them when they are put on the market? No one even knew that there were already electric fans that cost dozens of yuan. What should they do? Don't worry, let's advertise!
Longjiang Daily Newspaper. Today, a big boss came to the President's office. It was said that he wanted to place an advertisement in the newspaper, and the advertisement must be very large.
This era was not like the future, where more than half of a newspaper was filled with advertisements. Now, the newspaper had fewer pages but more content. There were only a few advertisements in the middle of the page.
This time, Feng Yu did not want to buy the middle of the page. He wants to buy the entire page for a week.
"Manager Feng, the articles on this page should be news. We had never published any advertisements before. We have never done this before." The Editor was troubled. This General Manager Feng wants to buy a page for a week? This was more expensive than a month's advertisement.
"President Zhang, our Longjiang Province does not only have one newspaper. Other than the daily newspaper, there is also the evening newspaper and daily newspaper. Look at this newspaper. This is the page of the daily newspaper. Did you see that? They had cut the page into small pieces and added some common knowledge. But did you see that the part that was cut out is a Japanese home appliance advertisement! "
President Zhang looked at it and realized it was true. Now, TV allowed advertisements, and the newspaper should also allow it. However, he was still a little hesitant. This was an entire page.
"7,000 RMB for seven days!"
1,000 RMB a day? This was not a small amount. The advertisement for the middle of the page was less than 200 RMB a day. But that was the middle of the page. This was a full page.
Seeing President Zhang hesitating, Feng Yu increased his offer: "My company can add another 1,000 RMB for one week. Just one week. Why don't you dare to try? If this path works, the newspaper office's income will increase by a lot every month. The staff of the newspaper office will definitely be grateful to President Zhang. "
"14,000 RMB. 14,000 RMB and I will agree!"
"2,000 RMB a day? This is too expensive. Half a page of the daily newspaper is only 500 RMB a day. I am offering the highest price. "
"Our sales are higher than the daily newspaper." President Zhang argued.
"But we are selling merchandise. The daily newspaper is more suitable for our customers. How about 9,000 RMB for one week? "
"10,000 RMB. At least 10,000 RMB! This is a full page. It is different from half a page! "
"Deal!"
Feng Yu started to write the advertisement and design the page. He wanted the advertisement to start tomorrow.
Looking at Feng Yu's advertisement design, President Zhang felt that Feng Yu's brain was stuck in a door. You spent so much money just to make this advertisement?
Even if you don't introduce your company, you should at least introduce the manufacturer. Or introduce the advanced technology, price, quality, etc. You only wrote so little?
This is such a big page, and you only use a few dozen words a day. Isn't this a waste? A small advertisement should be enough!
July 1st. It was Hua Xia's big day. On this day, many people were reading the newspaper while going to work.
Eh? What is this page about?
There were three eye-catching slogans on the page.
Follow the Party wholeheartedly. Four modernizations and a new day.
To celebrate the Party's birthday, Hua Xia wrote a new page.
The hearts of the people are with the Party. Wind and rain see the rainbow.
Today was the Party's birthday. It was normal for there to be such a page. But what was the newspaper office doing? The layout was too messy. The three slogans were not read horizontally or vertically. They were read in three different directions.
Why did it look like an electric fan? Needless to say, when the frame was connected, it really was an electric fan!
At the bottom of the page, there was a different sentence: Wind and rain electric fan, your summer companion!
The advertisement was published, but there was no effect. No one paid attention to this Wind and rain electric fan, and no one wanted to buy it.
A cheap electric fan cost more than 100 RMB, and the expensive ones cost a few hundred RMB. Those who were willing to buy it would have bought it long ago. Those who were unwilling would not buy it now!
Feng Yu did not care. This was a series of advertisements. He will only show his advantage at the end. Seven days was enough for people to remember this Wind and rain electric fan!
There was a more important problem. Tai Hua Trading's account was only left with less than 300,000 RMB. Once the Motor Factory completed the production, Feng Yu would not be able to pay the rest of the 400,000 RMB.
But Feng Yu had an idea … …
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