These few days, many people in Bing City noticed a strange phenomenon. There were only a few sentences on the front page of Longjiang Daily.
Today, it was about the hot summer, cool breeze blowing. Yesterday, it was about the hot sun in the sky, good gifts. The day before yesterday, it was about … …
But at the bottom of every page, there was an advertisement: Wind and rain electric fans, your summer companion!
For the past 5 days, every time the people read the newspaper, they would see this unique page. This page quickly became the topic of conversation. It was even more popular than the news about a murder case. In the past, this kind of news was the focus of everyone's attention.
When Feng Yu heard people talking about Wind and rain electric fans on the streets, he knew that his advertisement was a success. Now when people ask about electric fans, they will instinctively think of Wind and rain!
On the 5th day, the Motor Factory had completed the production of 20,000 electric fans. 80% of the payment had been paid, but Feng Yu did not take away all the goods. He only took away 2000 units.
The people from the Motor Factory also felt that it was strange. Even if it was 80% of the payment, they were still making money. Feng Yu had paid, but he did not take away the goods. Could it be that he wanted to return the goods?
Director Li and Director Zhao discussed for a while. If Feng Yu wanted to return the goods, they must not agree. They also specially informed Feng Yu that he must settle the remaining payment before the end of the month. If not, the factory will confiscate all the goods!
If these defective goods could not be sold, they could still distribute them to the workers. Anyway, they had already earned back the cost!
Feng Yu did not care about the Motor Factory's notice. He did not have enough space in his warehouse. After sending the goods to the various shopping malls and cooperatives, there were still 600 units left in his warehouse. If he were to take out all 20,000 units, his warehouse would need to be expanded by at least 10 times. Since there was a free warehouse from the Motor Factory, it would be a waste not to use it!
On the 6th day, there was finally a real advertisement in the newspaper. It was a picture of a table fan, and it was written in big red words: Wind and rain table fan. Shocking price: 59 RMB!
At night, Feng Yu was in the warehouse, having a meeting with the people from the company.
"How is the sales going today? Which shopping mall was selling well and which was not selling well? Are there any shopping malls that deliberately do not display our electric fans? Are there any that adjust the prices? "
This kind of consignment model was most afraid of the agents playing tricks. They would either deliberately say that the product wasn't selling well and ask you to give them a bigger discount, or they would see that your product was selling well and raise the price, or they would use your product as a foil to promote the same type of product with higher profits.
Feng Yu had written these terms clearly in the contract. Once he broke the contract, not only would he not be paid a dime, but he would also not be refunded the deposit. Furthermore, the other party would have to compensate him at least 10,000 yuan.
Feng Yu thought that they would say that someone had breached the contract, or that all of them had breached the contract. In this day and age, the public sector was tyrannical and had a blind sense of superiority. Which private enterprise dared to sue the public sector?
However, things were different from what Feng Yu had expected. No one had breached the contract, but the electric fans were not selling at all!
"General Manager Feng, the cooperative had only sold 3 fans today. I saw it clearly. The cooperative had tried very hard to promote the fans, but no one was buying!"
"It's the same for the First Department Store. The fans were placed in an obvious position behind the electronics counter, but not many people were buying. Only 5 fans were sold today."
"That's still considered good. Dongli Department Store only sold one fan."
"At least you all had opened for business. Taiping Department Store did not even sell a single fan!"
"General Manager Feng, did you fail to sell these fans?"
… …
Everyone was discussing, and Feng Yu listened carefully and nodded his head. All of them had done their research and did not slack off.
"General Manager Feng, these fans are not selling at all. What should we do?"
Feng Yu laughed: "Wait and see. Three days later, you all will see the results! Tomorrow, you all will … … "
On the seventh day, it was the last day of the newspaper advertisement. This time, it was a 49 RMB electric fan, and there were two pictures. One of the fan was clamped on the table, and the other was a picture of a truck coming out of the motor factory.
In the afternoon, Manager Su from the cooperative was frowning. This electric fan was not selling as well as he had expected. The price was cheaper, but it was not well known. Didn't Feng Yu say he was advertising? Just two pictures and a few sentences in the newspaper, and this is called an advertisement?
"Hello, what do you want to buy?"
"Do you have Wind and rain brand electric fans?"
"Yes, there are two models. Each model has many colors. Which one do you want?" The salesperson said listlessly.
"The one in the newspaper? Is it really 49 RMB?"
The salesperson looked at the newspaper and took out an electric fan with the same color and design. "Yes, 49 RMB."
"Ok, I want one. No, two. I want to buy one for my father-in-law."
"Ok. What color do you want?" The salesperson was happy. Manager Su had said that if this fan was sold, he would give her a 1 yuan commission!
"Whatever. Hurry, give me the change!" 10 banknotes were slapped on the counter. The salesperson quickly collected the change and handed the two electric fan boxes to the customer.
"That's not right. Why is the box so small? It can't even fit the fan blades! "The customer looked at the salesperson suspiciously. His eyes looked like the salesperson was deceiving him.
"You see, the fan blades are separated. After you go home, open it yourself and tighten the screws. This kind of work, even children can do."
"Hey, it's quite interesting. I can give it to my son as a toy."
Manager Su saw a person bought two fans at once, and his face finally showed a little smile. But he was very curious. Why did this person only buy two fans?
He thought of something and quickly looked at today's Longjiang Daily. There was a picture of someone coming out of the motor factory. It turned out that everyone knew it was the motor factory's product, so they were assured about the quality.
What Manager Su did not know was that the reason was more than that.
Feng Yu asked the company's people to go to crowded places to spread the news. Let everyone believe that this Wind and rain brand electric fan was produced by the motor factory.
What's wrong with plastic? It's as sturdy as plastic! And it's just blowing wind. Plastic has no less wind than iron. Besides, how much did those electric fans cost? How much did this one cost? In the past, the money used to buy one was enough to buy several!
And there is another advantage. This is plastic and it will not rust! Not to mention the nice color, it can be wiped clean with a wet cloth. Also, this small thing, when not in use in winter, it is convenient to put it away. It is not like the big one which takes up a lot of space.
Another advantage is safety. If you put your finger in it, it will only hurt a little. There is no injury at all!
It had been published in the newspaper for a week. How can this thing be inferior goods? Besides, can the motor factory produce inferior goods? Listen, Old Wu's son bought one for Old Wu. Yesterday, Old Wu showed off to us for more than an hour. At this time, he is enjoying it at home!
After such encouragement, some people were tempted. They went to the shopping malls or cooperatives to inquire. Is this electric fan really so cheap? After seeing the sample, some people bought it on the spot. Some people went home to think about it and decided to buy it the next day.
That afternoon, the city's major shopping malls and cooperatives sold a total of more than 100 electric fans. Only 3 were other brands, and the rest were Wind and rain brand!
After reading the newspaper for a week, when people mentioned electric fans, they did not know why, their first reaction was Wind and rain brand. They did not want to buy Wind and rain brand, but they changed their minds.
Wind and rain brand electric fans, popular!
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