CCTV was having a meeting, and all the leaders had a copy of Cheng Baojun's advertisement draft in front of them. Everyone was frowning, and no one dared to speak.
The Station Head waited for a long time before he cleared his throat and broke the silence. "Everyone, what do you think of Little Cheng's advertisement draft? Let's hear it. Deputy Chief Jia, you're in charge of the Advertising Department. You go first. "
Deputy Station Head Jia, who was called out, could only bite the bullet and say, "Station Head, colleagues, everyone knows how tight the budget of the station is. When Chief Cheng gave me this draft, I was also hesitant. I didn't know if I should do it or not. But on the other hand, wasn't this against the rules? The benefits are obvious. Our station's advertising fees will increase by a large margin, and we will have sufficient funds. At the same time, it will allow us to present more refined programs to the audience. So, my opinion here is that I support it! "
Someone spoke up, and the others also began to speak up. Some people felt that this was just taking advantage of the situation. Two years ago, CCTV had just allowed commercials to be aired on CCTV, and this year, they were going to do a title sponsorship. The local TV stations will surely follow suit, and this will put CCTV in the limelight.
There were also people who expressed their support. What was the reason for the television station to advertise? Wasn't it to generate income? Before the year before last, the station's budget was tight. Since the year before last, hadn't the station's budget improved a lot? Furthermore, the local TV stations' advertisements were way ahead of CCTV. Now, CCTV's advertisements were not even selling as well as the local TV stations. Don't you all feel ashamed?
Everyone spoke up one after another, each expressing their own opinions, but no one could convince the other. Everyone seemed to have their own reasons, but they could not refute each other completely. In the end, everyone looked at the station head and waited for the leader to make the final decision.
The Station Head looked at the Deputy Station Heads and sneered in his heart. If this matter succeeds, and the Publicity Department does not pursue this matter, the credit will belong to everyone. If the Publicity Department pursued this matter, he, as the Station Head, would not be able to absolve himself from the blame!
But it was too difficult for CCTV now. Every year, the Spring Festival Gala Night was a challenge. Although the higher-ups had approved the funding, it was not enough. Moreover, it was not a small advertisement this time. It involved millions of advertising fees. With so much money, how could he bear to give it up?
"Let's vote. Those who object, raise your hand. Those who don't raise your hand, agree. Let the voting begin." The TV Station Manager directly blocked the mouths of those who wanted to give up. They could either agree or disagree. There was no third option.
"Good, the voting is over. Five votes in favor, four votes against. The proposal passes! But I want to say two points. I don't really agree with the title sponsorship of the show. It's a good show, but with their company's name, the show sounds the same as theirs. Other advertising methods also need to be considered. Little Cheng, you have to discuss this carefully. You must not violate the rules! "
Cheng Baojun stood up and made a military pledge to complete the mission!
The TV Station Chief then wrote down his opinion on the advertisement draft. He basically agreed with the idea, but the details needed to be considered. He handed it to Cheng Baojun and sent it to the higher-ups for approval.
In this day and age, advertisements were not decided by the station alone. There were many departments that needed to approve it, and of course, the opinions of the Publicity Department were the most important.
The Publicity Department's opinion was the same as the Station Manager's. They could accept the advertisement, but they would never agree to the title sponsorship. They even called Cheng Baojun over and scolded him for being greedy for money!
The original words of the leader of the Publicity Department were basically like this: What unit are we? What do we stand for? What was the original intention of making the show? They had to get the advertising fees, but the title sponsorship was out of the question!
Cheng Baojun was frustrated. He wanted to get the advertising fees, but he did not want the title sponsorship. What should he do? Cheng Baojun did not dare to say this out loud. He could only contact Feng Yu to discuss further.
"Section Chief Cheng, have you eaten? I have booked a table at Dong Lai Shun. Yes, just two people from my company. Bring a few people with you. "
Dong Lai Shun was a century-old restaurant in Beijing!
Dong Lai Shun was an old restaurant in Beijing. It had been famous since the 30s. Their mutton hotpot was very famous. Even the leaders of Beijing had hosted banquets here, and all the guests were full of praises.
Feng Yu invited Cheng Baojun to Dong Lai Shun. Cheng Baojun said he was sorry, but his mind was already on the hotpot. He brought along two of his men and went straight to Dong Lai Shun.
Feng Yu had wanted to invite Zhang Ruiqiang's old classmate, but Zhang Ruiqiang did not give him face. Feng Yu was about to invite Cheng Baojun when Cheng Baojun called him.
Plates of mutton were served on the table, and they were finished in minutes. Feng Yu did not have any table manners, and Cheng Baojun and his men were relaxed.
After three rounds of drinks, the dishes were tasted.
Cheng Baojun put down his wine glass and started to talk about the advertisement. Discussing business over the wine table was a tradition of the Chinese since ancient times. How could there be no wine to liven things up when discussing business?
If the deal was successful, they will drink to celebrate. If not … … that means they did not drink well. They will open another bottle and continue the discussion!
Cheng Baojun said drunkenly: "Manager Feng, Manager Wu. I had submitted the advertisement proposal to the higher-ups, and the higher-ups will not approve it! It is not that everything is not allowed, but the title sponsorship is not allowed! Do you all think you can change the proposal? "
Can't the title sponsorship? Feng Yu was slightly disappointed. If the title sponsorship was successful, then the advertisement slot that was snatched away would not be important anymore. Feng Yu had heard of the brand that snatched away his advertisement slot. It was called Yan Wu, and it was selling tape recorders.
Feng Yu's family also had a tape recorder. Now, they were monopolizing the market in China. But in a few years, because of the VCD player, Yan Wu will be finished!
Since the title sponsorship was not allowed, but Feng Yu still had a method of product placement. If CCTV still does not agree, then Feng Yu could only give up.
"If the title sponsorship is not allowed, then can we say that Wind and Rain humidifiers are our exclusive sponsors? Sponsorship. Advertisement sponsorship. If our logo cannot be displayed on the stage, then we must display our humidifiers in a prominent position. The cameras must be able to capture the humidifiers clearly. We can also use your program to advertise. For example, we can use the newspaper to announce that we are the exclusive sponsor of. Is there any problem? "
Exclusive sponsorship was just another way of saying it. Without the title sponsorship, the effect of the exclusive sponsorship was the same. But it would give CCTV a cover. The most important thing was the product placement that Feng Yu wanted. On TV, everyone saw a humidifier emitting steam in front of the host. How could they not be curious? With the help of other advertising slots, if Feng Yu's humidifiers were not popular in China, then Feng Yu had no other choice!
"This … It doesn't seem to be a big problem. I should be able to pass." Cheng Baojun nodded. His eyes were already red from drinking.
"There is one more condition. If the program cannot broadcast our commercials, it's fine. But the host of must help us film an episode of the commercial. He also needs to use the filming location of the program. The equipment, editing, dubbing, etc. will all be done by your people. This will be included in the advertising fees."
In this era, there were not many celebrities in China who did commercials. But the host, Shen Li, was more famous than them. If Shen Li were to do the commercials for Wind and Rain humidifiers, with CCTV's credibility, the effect would be better!
If Cheng Baojun did not agree, then Feng Yu would ask Wu Chih-gang to continue drinking with him!
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