When Feng Yu came back, he spent another 500,000 RMB to buy advertising slots from Liao Province and Ji Province TV stations for the whole year. The commercial was the CCTV version with Shen Li in it.
One week later, the viewers in front of their televisions noticed something was amiss. The stage of < Service You > seemed to look better, and there was a cylindrical object on the table.
Eh, that logo looked familiar. It was the logo of the electric fan he bought last year.
For the rest of the day, the viewers who liked to watch TV would often see the same commercial. There were Shen Li's version, Feng Danying's version, Li Shiyou's version, a child's version, and an 80 year old man's version that Feng Yu had hired.
There were different commercials every day. In the beginning, the viewers did not notice. But after 2 days, the commercials were aired too frequently and during CCTV's prime time. Even the children remembered the slogan of the Wind and Rain humidifiers: Wind and Rain humidifiers, the best indoor companion!
No matter which version was aired, the Wind and Rain humidifiers were safe, healthy, energy efficient, high tech, etc. With the addition of < Service You >, in less than 3 days, many people were asking where they could buy this humidifier. Did it really have health benefits?
Although Beijing was not the economic center of Hua Xia, because of the large population and was the political center, the humidifier sales increased.
Following that, Shanghai, Tianjin, Zheng City, Chang 'an, Shi City, Shen City, Ji City, etc., the humidifier sales increased. Even some southern cities' sales increased.
At first, Li Shiyou and Hou Haitao were not happy with Feng Yu spending 5 million RMB on advertising fees. Although they agreed, they were not convinced by Feng Yu. They were convinced by Feng Yu's promise.
5 million RMB advertising fees would bring in more than 10 million RMB profits for the humidifiers! Also, it would help Wind and Rain brand to take over the market quickly and not give other brands a chance.
Others might not know, but Feng Yu knew that YADU's household humidifiers would be produced next year. How could they compete with YADU by then?
YADU should just obediently become an air purifier. If it didn't develop well, Feng Yu wouldn't mind taking over this world-class air quality improvement enterprise in the future. That way, foreigners wouldn't be able to take advantage of them!
As for the domestic sales, after the bombardment of advertisements, especially Shen Li's advertisement, the sales of the deluxe edition surpassed the VIP edition for the first time.
The gross profit of one humidifier was about 100 RMB. Although the original sales were good, according to that speed, it would be good if there were 20,000 humidifiers in the country. How could Feng Yu be satisfied with this?
But now, it was different. After the bombardment of advertisements, more than 30,000 units were sold in the first week. Moreover, various dealers waved checks to place orders, making Li Shiyou and Hou Haitao grin from ear to ear!
Now, both Li Shiyou and Hou Haitao had the same thought: The advertising fees were well spent!
There were also some companies that had worked with Tai Hua Trading in the past but stopped working with them. They wanted to renew their relationship with Tai Hua Trading but were chased away by Wu Chih-gang because of Feng Yu's request! Tai Hua Trading must maintain its usual style. Arrogant!
This was to let the other dealers know that those who follow Tai Hua Trading will have meat to eat. Those who betray Tai Hua Trading will not even get soup!
The unluckiest ones were those factories that were imitating the Wind and Rain brand of humidifiers. They lowered their prices again and again until it was below the cost. But the sales were still declining. Some of the humidifiers were placed in a corner of the shopping malls and no one was interested in them.
If Feng Yu saw this, he would surely scold the leaders of these factories. They don't even know how to imitate Wind and Rain humidifiers. How can people buy them? Humidifiers were a new product. They were not like cassette recorders or televisions which were standard home appliances. Only the rich could afford them.
If it was Feng Yu, he would surely raise the prices. The sales might not improve, but the profits would be higher. At least he could recoup some of his losses. If it was in an area without good information, the sales might still be good. Why must you compete with the Wind and Rain brand of humidifiers? Do you have any advertisements? Do you have any better designs? Do you have any more advanced technologies? If you don't have anything, then the factories deserved to lose money!
Only Hou Haitao felt regretful. This humidifier was developed by the Aviation Factory, but why Li Shiyou could appear on TV and not him?
Feng Yu could only comfort him. Next time, next time!
Now, the Wind and Rain brand of humidifiers had a monopoly. It was not only in China, but also in other countries. Europe and the US also had humidifiers, but they were mainly for industrial use. The civilian humidifiers were still in the era of electric humidifiers.
Even if the other party had the ultrasonic technology, but Feng Yu had already applied for the patent. Within the next 10 years, they would not be able to produce the same type of humidifiers. Want to produce more advanced humidifiers? Stop joking. That technology will only appear in the laboratories after the year 2000. It was too expensive. How can it be used for civilian use now?
It can be said that within the next 10 years, Wind and Rain brand would be the leader of the world's humidifiers. No other companies would be able to challenge Wind and Rain's position.
Fu Guangzheng also sent good news. The humidifiers were selling well in Southeast Asia. The Fu family had positioned the humidifiers as a luxury item for the nobles. Only the big shopping malls could buy them. Although the sales were not as good as China, the prices were still higher.
What surprised Feng Yu the most was that the sales of the humidifiers in Europe and the US were not any worse than in China. Especially in the US. Feng Yu had asked Fu Guangzheng to raise the prices, but the humidifiers were still selling so well.
In Fu Guangzheng's words, Feng Yu was a god. The Americans were really as cheap as what Feng Yu had said. They only bought the expensive products and not the right ones.
Also, there was more than one company in the US that had contacted the Fu family. They wanted to buy the humidifier's patented technologies or cooperate with the Fu family to get the authorization.
All these offers were rejected by Feng Yu!
With the huge profits, Feng Yu could not sell the authorization. Even if the other party offered a high price, Feng Yu would not sell it. It was not good for him to have a bad relationship with the Aviation Factory. Furthermore, if he sold the authorization, he would offend the Fu family who were in charge of the overseas sales. This was not like Japan. This was the main market for the humidifiers.
After a few years, when the profits were over, Feng Yu would sell the authorization and at the same time, compensate the Aviation Factory and the Motor Factory. Anyway, the contract did not state that Feng Yu cannot authorize the patents to overseas companies. It only stated that the patents were for domestic companies.
When Feng Yu showed the overseas sales figures to Li Shiyou and Hou Haitao, they were shocked. The overseas sales were so high? It was more than twice of the domestic sales.
Didn't Feng Yu say that the overseas sales were more expensive? Why were the westerners so rich? The last time Feng Yu wanted to add a production workshop, Li Shiyou rejected him. But this time, he went back to his factory to prepare. He must not delay the export. This was more profitable than the domestic market.
After the Wind and rain humidifiers were sold well, Masao Kameda came to Tai Hua Trading again.
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