Cheng Baojun immediately asked his men to do the calculations and came up with a sky-high price. 5 commercials per day and 2.73 million RMB a year. This is too expensive. The other party will not agree to it.
Cheng Baojun told Feng Yu the final price. He was waiting for Feng Yu to bargain with him or remove two commercials. His men did not know how to do their jobs. 5 commercials and not give a discount. If this big client is scared away, how can they complete this year's mission?
Sure enough, he saw Feng Yu's eyes wide open.
Cheng Baojun immediately said: "Manager Feng, don't worry. We can negotiate. I can give you a lower price."
Feng Yu was not surprised because it was too expensive. It was because it was too cheap. The five slots he had chosen were all primetime slots. He thought one commercials would cost more than 1 million RMB. 5 commercials would cost at least 5 million RMB. He did not expect the commercials to be so cheap. 2.73 million RMB? In comparison, Longjiang TV Station was way too unscrupulous!
These commercials were much better and cheaper than Feng Yu's expectations. He suddenly had an idea, but he is not sure if it can be implemented.
"Section Chief Cheng, I would like to ask if there are any title sponsorship advertisements in our TV program?"
Cheng Baojun blinked his eyes. Sponsorship sponsorship? What does that mean? He shook his head. He had never heard of this before. There must not be any!
Feng Yu was overjoyed. He will need to use his glib tongue to convince Section Chief Cheng to agree to sponsor his program. For example, "Service You" is a good program. Feng Yu's whole family loves to watch this program, except for Feng Yu himself.
"A title sponsorship advertisement is to add our company's name or brand name in front of the program. For example, 'At Your Service'. After we title sponsor the program, it will be changed to 'Wind and rain – At Your Service'. The stage of the program must have our Wind and Rain brand logo. It must be obvious, and every program must have at least a few five-second shots. The host also had to broadcast advertisements, such as "Wind and rain – at your service", "Wind and rain – at your service", "Wind and rain – at your service" was broadcasted by Wind and rain brand humidifiers, "Wind and rain brand humidifiers, your good partner in life! At the end … "
"Wait a moment." Cheng Baojun interrupted Wind and Rain. "Manager Feng, what are you talking about? A TV program is for the audience. How can there be advertisements in it?"
Huh? It would be great if the TV station leaders in the future had the same mindset as you all. A 40-minute episode of a TV series will have at least 5 commercials or even more. The netizens joked that there are advertisements in the TV series.
But business is business, and Feng Yu does not like to watch the current TV series, except for "Journey to the West". But because of the lack of TV programs, the ratings of all TV series are not bad. If there are advertisements in "Journey to the West", Feng Yu will insert 8 to 10 commercials in one episode. This way, the audience will still be glued to the TV and will not leave.
Cheng Baojun was being responsible to the audience, but it is not in Feng Yu's interest. Feng Yu still wants to brainwash Cheng Baojun. This title sponsorship will not affect the program. Anyway, the program will not be recorded in one go.
"Section Chief Cheng, look. Our Wind and rain brand humidifiers are the first in China, and it is the most advanced product in the world. It is exported to Europe and the US to earn foreign exchange. Furthermore, our humidifier is a new home appliance, and it is designed to serve the people. It is the same as the theme of the program. Also, our brand is Wind and rain. Wind and rain are unstoppable. Doesn't this show the purpose of our program? Furthermore, don't you want to know how much I am paying for the advertisement? "
Cheng Baojun still shook his head. "No. How can we add advertisements in the program? The leaders will not agree."
"1 million a year!" Feng Yu threw out the bait.
Cheng Baojun gasped. What? One million? So much?
Before he could recover from his shock, Feng Yu continued. "I want 3 years of advertising rights. The total is 3 million. I will pay after signing the contract!"
3 million! Cheng Baojun was dumbfounded. How could a program's title sponsorship be sold for so much money? Is this Manager Feng joking? He is really willing to pay 3 million?
Seeing Cheng Baojun kept quiet, Feng Yu continued to brainwash him. "Section Chief Cheng, this program is good, but the stage, lighting, etc., are not good. Is the program team short of money? With the advertising fees from us, this show will definitely be more interesting. Also, the program team does not need much money, and the rest will be from the TV station. The TV station can even start another program. With another program, we can use this model to earn more advertising fees. This is a virtuous cycle! "
Cheng Baojun didn't understand the rest, but he clearly remembered the phrase "open one more program and earn another sum of advertising fees." That's right. This is a virtuous cycle. But is it okay to do this?
"Manager Feng, do you still want the advertising slots you picked?"
"Of course. Why not? Those 5 slots will cost 200 RMB … … "
"Two million seven hundred and thirty thousand. I can round it off and make it two million seven hundred thousand." Cheng Baojun could tell that this Manager Feng does not lack money. If it were not for Feng Yu saying that they can negotiate and give him some discounts, he would not even want to round off this 30,000 RMB.
"Fine. This is not a problem. I will not bargain with you. But you need to consider the advertising rights. How much will it bring to the TV station? Also, this is an innovative idea, and you are the one who suggested it. "Feng Yu hinted.
Cheng Baojun's eyes brighten up. Innovative idea. If it was adopted, the TV station will earn a lot of advertising fees. The person who suggested this idea will be noticed by the higher-ups. Does this mean that he will be promoted?
"This … … I need to report to the higher-ups. Can I give you a reply two days later? We can sign the contract for the other 5 slots first. This should not be a problem. "
Feng Yu shook his head. "We will sign the contract after you are done with the negotiations. Also, my time is limited and cannot stay in Beijing for too long. I hope Chief Cheng can give me a reply as soon as possible so I can prepare the funds. "
Sign the contract first? How can this be possible? Feng Yu wants to increase the stakes of this naming rights. He wants Cheng Baojun to think that this is a binding condition. This way, Cheng Baojun will try his best. This way, his idea will have a higher chance of success.
< Service for You > is one of the most popular programs in China. With this program as the title sponsor, the Wind and rain humidifiers will be marketed more smoothly!
Cheng Baojun was disappointed. Seems like this Manager Feng will not do anything until he sees the desired result. He must think of ways to get the higher-ups to agree to this naming rights deal. This will be a good political achievement. Not only the advertising fees will be a few million RMB, but it will also open up a new way for the TV station to make money.
Cheng Baojun was determined. "Fine. Wait for my news. I will give you a reply tomorrow!"
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