The next day, Kameda went to look for Feng Yu again. Not only he could not lower the patent fees, Feng Yu even mentioned that they were not allowed to export the humidifiers. This made Kameda speechless.
Their target market was the western countries and Hua Xia. The humidifiers were sold in the drier inland areas. As for the coastal countries in Southeast Asia, it was the same as Japan. Even if there were people who wanted to buy the humidifiers, not many would buy it.
Kameda hurriedly reported to the President again and was scolded by the President. You promised me that you will let the company get the most profits. Now, we only have a small share of the market?
But even though Feng Yu's conditions were harsh, Kameda still agreed on behalf of the Black Dragon Corporation. They had calculated that the retail price of one humidifier could be set at more than 100 USD. After deducting the cost of the materials and the patent fees, they still had a 30% profit.
Japan had a population of 120 million. Even if only 1/1000 of the wealthy families bought their products, they would still be able to sell 120,000 humidifiers. The profits would be more than 3 million USD.
3 million USD was the profits of the Black Dragon Corporation last year! Adding in the future market, the profits would be even higher.
But Masao Kameda was not satisfied. For every 1 USD he lowered the patent fees, he would get 1,000 USD as a bonus. Feng Yu refused to let go of the patent fees, and the negotiations reached an impasse again.
Take it or leave it. Even if the humidifiers could not be sold, I will not sell it to you when the Hong Kong company starts selling the humidifiers to Japan! Drag it out! Let's see who can drag it out!
Just after Labor Day, Feng Yu applied for leave from school and brought Wu Chih-gang to Beijing.
This time, Feng Yu had come to CCTV to buy advertising slots. Since last year, CCTV had allowed commercials to be aired, and the number of commercials on TV had increased. A 15 seconds primetime commercial was sold for more than 1 million RMB!
Feng Yu said that this was not considered a sky-high price. In another 5 years, starting from 1995, CCTV's news advertising slots will be auctioned. The first auction was sold for more than 30 million RMB. The advertising fees would increase by more than 20 times. Ten years later, the advertising fees would be more than 200 million RMB!
There was no other way. CCTV's signal coverage was the most extensive. As long as there was an antenna in China, any place that could receive TV signals would receive CCTV 1.
The more people watching, the better the effect of the advertisement. Also, CCTV still has news and weather reports every day. These are programs that many people watch daily. How can the advertising effect be the same?
Feng Yu's price in mind was 5 million RMB to buy multiple time slots, at least 5 times a day, and bombard them with advertisements. Although it would not reach the coverage of Naojin in the future, there were not many TV programs available now. This density was enough. If it was too dense, CCTV might not agree.
However, it wasn't that easy to contact the advertising agency. Now, CCTV's advertising department was only an advertising department, and it was considered a marginal department. Even so, it was not easy for Feng Yu to meet this section chief.
Luckily, Zhang Ruiqiang had an old comrade working at CCTV. To show his support for Bing City's enterprises, this comrade helped Feng Yu to contact his old comrade when he arrived in Beijing. At least, this comrade could get CCTV's advertising department to receive Feng Yu.
It was easy to get things done with acquaintances. Feng Yu and Wu Chih-gang easily met CCTV's advertising department chief, Cheng Baojun.
"Nice to meet you, Section Chief Cheng."
"Huh … … Nice to meet you, Manager Feng."
Cheng Baojun held Feng Yu's hand and could not hide the shock on his face. This young man was the manager of Tai Hua Trading that Director Shu had told him about? He was too young. Was he even 18 years old?
"I heard that Manager Feng's company wants to advertise in CCTV for the whole year? Which time slot do you want? "Cheng Baojun asked directly.
His days as a Section Chief were not easy. The advertising revenue of many local TV stations was much higher than CCTV. The leaders had asked him to increase the revenue, but there were not many people coming to CCTV to advertise. Most of the advertisers were from Beijing, and the advertising revenue was pitiful.
Damn, this was the same as the top bidder. He could still choose the time slot?
Cheng Baojun recalled that these few days, he had asked his men to look at CCTV. There were not many advertisements on CCTV. The number of advertisements was much lesser than Longjiang Province's TV station. Many companies did not know the power of CCTV's advertising. This meant that CCTV was still very poor!
"That's right. We want to advertise for the whole year. If the price is reasonable, I can buy the advertising slots for many years." Feng Yu thought of a good idea. He wanted to buy the advertising slots for a few years while the prices were still low. With the advertising incentives from CCTV, his Wind and rain electric fans might be able to make some profits this summer.
"Many years?" Cheng Baojun was shocked. If it were not for Director Shu, he would have thought that Feng Yu was joking with him. Who would be willing to invest so much in advertising?
"That's right. How do you calculate the advertising fees at CCTV? What time slots are available now?" Feng Yu asked with a smile.
"We can advertise at any time of the day. Which time slot do you want? But we cannot advertise for many years. We sell our advertising slots on a yearly basis. "Cheng Baojun shook his head. He also wanted to sell more advertising slots, but the TV station leaders would not approve.
Feng Yu was also disappointed. He took a step back and said: "Then we can change to another method. For example, we can sign a letter of intent. If there are no other competitors, then the advertising slots will be sold to me. If there are other competitors, then I will compete with them. Is this not against the rules?"
"This … … does not seem to be against the rules." Cheng Baojun hesitated. This was not against the rules, but he had never done this before.
"As long as it is not against the rules. Section Chief Cheng, we have reached an agreement on this. Come, let's talk about the advertising slots. Are the advertising slots before and after < News Broadcast >, < Weather Forecast >, and < Service You > still available? "Feng Yu quickly changed the topic.
"We had sold all the advertising slots before and after < Service You >. We also sold one advertising slot after < News Broadcast > and < Weather Forecast >." Cheng Baojun thought for a while and said.
< Service You > was the first regular program hosted by Hua Xia, Shen Li. Currently, the ratings were very high. But Feng Yu remembered that due to the old theme, the program could not be changed next year. This caused the ratings to drop and was replaced by < Life >.
All the other programs liked < Service You >? That was not a problem. Feng Yu preferred < News Broadcast > and < Weather Forecast >!
"I want the last advertising slot before < News Broadcast >. I want a 15-second advertising slot after. I also want the last advertising slot before the Weather Forecast. I also want one advertising slot after 12 pm. I also want one advertising slot after 8: 30 pm. They are all for one year. Section Chief Cheng, how much will it cost?"
Cheng Baojun was shocked when he saw how rich Feng Yu was. Is this company so rich? They want 5 advertising slots a day? Do they need to advertise so many times? This year's total will be more than 1 million!
But who cares. This year's advertising task will be completed!
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