The Station Chief was also stunned. Xiao Cheng had reported to him that the advertising fees would be cut in half because they were unable to be the title sponsors. Now, they were still willing to pay 1 million RMB?
Feng Yu and the Station Chief went back to his office for a discussion. As for Cheng Baojun, he had become the one pouring tea for the Station Chief. The Station Chief had come personally, and there was no need for him to say anything.
Before the Station Chief could say a few words, someone knocked on the Station Chief's office. It was the Deputy Station Chief who was also the Director of CCTV 3.
"Station Chief, are you busy?"
The Station Chief rolled his eyes. This was asking the obvious.
"Old Hu, what's the matter?"
"Station Chief, I heard that there is a company coming to our TV station to advertise. Can you sponsor our CCTV 3?"
Now, CCTV only had 3 channels. The 4th channel will only be introduced in 1992, and the 3rd channel will only be introduced in 1986. It is only broadcasted in Beijing. Channel 2 was also only available in 1987. In the past, it was only available in Beijing.
It was naturally much more difficult for a television station that only aired in Beijing to collect advertising fees. Deputy Station Chief Hu was also tight on funds. That's why he came here.
Before the Station Chief could say anything, Feng Yu asked: "You must be Chief Hu. What programs does your CCTV 3 have? The kind that the people like to watch. "
Station Chief Hu quickly replied: "Deputy. I am the Deputy. If you want to talk about good programs, we do have some. "
Station Chief Hu mentioned 3 to 4 programs, but Feng Yu had never heard of any of them. He had never watched any of them in his previous life. Furthermore, CCTV 3 was mainly focused on drama programs. The rest of the programs were all programs that CCTV 1 and 2 did not want. What good programs could they have? Only after CCTV 3 was broadcasted will there be good music programs. After that, there will be the Arts Channel with high ratings.
Feng Yu interrupted Station Chief Hu: "Chief Hu, you should also know that the reason why I am advertising at CCTV is because CCTV is a satellite TV station. The whole nation can receive Channel 1. As for Channel 3, I have never watched it in my life. How about this, since Chief Hu has spoken, I will pay 100,000 yuan for a year's worth of advertisements. Give me at least three advertisements a day, and each advertisement cannot be shorter than 15 seconds. Any time is fine! "
Your sister. Wasn't this Station Chief Hu going to be the SARFT's boss in the future? He would have a lot of power in the future. Feng Yu just treated it as an emotional investment of 100,000 RMB.
Station Chief Hu was overjoyed. Advertising for less than a minute a day, and any time was fine. How did he get 100,000 yuan just like that? With 100,000 yuan, their channel would be able to start a good program!
After Chief Hu left, Feng Yu continued to talk with the station chief. In less than five minutes, someone knocked on the door again.
"Old Merchant, don't tell me you are here to help Department 2 promote their advertisements?"
Deputy Chief Jia smiled and took the initiative to shake Feng Yu's hand: "This young man must be Manager Feng. You are indeed young and promising."
Feng Yu had heard from Old Hu that there was an idiot at the TV station today. He was Tai Hua Trading's Manager Feng mentioned in Xiao Cheng's advertisement draft. Department 3 could easily get 100,000 RMB advertising fees by using unsold advertising slots. Why can't Department 2 get more advertising fees?
Oh, isn't this the CCTV's boss in the future? CCTV's commercials were all done by him. This person must also be an emotional investment.
"You must be Station Chief Jia. You are flattering me. What's the matter? "
Station Chief Jia said without hesitation: "Our Department 2 is a satellite channel. The whole country can receive our programs. Why not you buy some advertising slots from our Department 2? We will give you a discount! "
The only thing Feng Yu remembered about Department 2 was. This was the predecessor of "Economics Half-hour". This program will be revamped at the end of this year.
This program had a long lifespan. Even before Feng Yu's rebirth, this program still had good ratings. Most importantly, the leaders of the country loved to watch this program. This program can be considered as the "spokesperson" for the country's economic policies!
This program was worth Feng Yu's time to advertise.
"This is not a problem. We still have some advertising fees left. We only need to air 2 commercials before and after. How much is the advertising fees? "
Station Chief Jia asked: "500,000 RMB a year?" He thought that if "At Your Service" could get 1 million RMB a year, then 500,000 RMB for "Economics Information" should not be too much.
"Ok. But you cannot give us the title sponsorship, and you cannot do product placement. That's why I need you to specially make an episode for us. It must be at least 10 minutes! Our Wind and rain humidifiers are the most advanced humidifier technology in the world. It is also a product developed by two state-owned factories. Every year, we can contribute a lot of taxes to the country and also generate high profits. Is it too much to advertise for us? "
Deputy Station Chief Jia looked at the Station Chief. He dared not agree to this request. Actually, this was not against the rules, but he could not make the decision in front of the Station Chief. Anyway, he must fight with the Station Chief.
"Old Jia, you go back first. We will talk about this later. I am not done with my discussion." The Station Chief said unhappily.
The Station Chief could tell that this Tai Hua Trading had a lot of advertising fees. It was like there was no end to it. This was the truth. Feng Yu had prepared 5 million RMB for the advertising fees, and the Aviation Factory and Motor Factory were convinced by Feng Yu.
But the 5 slots on CCTV only cost 2.7 million RMB a year. Including the sponsorship for "At Your Service", it was only 3.7 million RMB. There was still 1.3 million RMB left, and Feng Yu did not mind spending it.
Anyway, if he could not finish spending the money, he would use it to buy advertising slots at other provinces' TV stations in the north. It did not matter to Feng Yu whether he spent it on CCTV or other provincial TV stations.
But Feng Yu must get the advertising slots on CCTV 1. When Yan Wu's miraculous sales this year was known by the people, CCTV's advertising fees will increase and exceed the local TV stations. In another two years, the advertising slots will be auctioned off.
Feng Yu had suggested to the Station Chief to cover the advertising fees for the next few years, but the Station Chief did not agree. The TV station also felt that CCTV had such a good platform, and it was impossible for the advertising fees to be lower than the local TV stations. Why was Shanghai TV station's advertising fees so much higher than CCTV, and why was Guangdong TV station's advertising fees so much higher than CCTV?
It was because CCTV did not allow commercial advertisements. Now that it was allowed, within 3 years, CCTV's advertising fees would be higher than all the other TV stations. They were confident of this.
Actually, Feng Yu wanted to say something. The reason why CCTV's advertising fees could not be raised was because it was CCTV. If Feng Yu wanted to advertise, he still needed to use his connections to meet Section Chief Cheng. In Longjiang Province, Feng Yu could just go to Section Chief Cheng directly. The service was too different!
But both sides had a pleasant conversation. Feng Yu was generous and did not care about money. He agreed to some small sponsorships. It was only a few tens of thousands RMB, and he could leave a good impression. This investment was worth it!
The next day, Feng Yu went to CCTV again. CCTV 2 had also agreed to Feng Yu's conditions. Feng Yu signed the advertising and sponsorship contracts with CCTV. The total amount of advertising fees for the 3 channels was 4.5 million RMB. This was a record for CCTV's advertising fees!
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