It was May 1st, International Labour Day, but Tai Hua Trading's staff were working overtime.
"Hello? You all want to replenish 100 units of the luxury model? No problem. But according to our company's regulations, you all must replenish at least half of the luxury model. Why? You all are not willing? Sorry, we also do not have the luxury model! "
After a period of time, Bing City started to sell the ultrasonic humidifiers. Although the winter had passed and the river had thawed, the air quality had improved. But it was windy and did not rain. It was still very dry indoors.
Coupled with the advertisement on TV, everyone was looking forward to the new humidifier. Once it was launched, there was a rush to buy it. This was because Feng Yu had used the hunger marketing strategy. He told the shopping malls and cooperatives that there were only so many new humidifiers available. Even the TV had said the same thing two days ago.
This news was accidentally spread to the public. When the shopping malls and supply and marketing cooperatives put up banners about the new humidifiers on the market, they bought out all the humidifiers in one morning.
Actually, there were tens of thousands of humidifiers in the Motor Factory's warehouse, but Feng Yu did not take them out. The TV had introduced the benefits of this new humidifier and compared it with the old electric humidifier. This attracted the attention of the leaders and bosses. If there was a better humidifier, they would buy a better one. This was for safety reasons.
Feng Yu sent a batch of trial kits to the city and other old units. He had forgotten about the original electric humidifier kits and let them distribute them to their subordinates.
The price of this new humidifier was double of the traditional humidifier. The wholesale and retail prices were the same. In Feng Yu's words, those who were willing to spend 200 RMB on a humidifier would also be willing to spend 300 RMB. Those who were not willing to spend 200 RMB, even if you sell it at 150 RMB, they still would not buy it.
That was why Feng Yu set a high price for this humidifier, and it was true. The sales were not affected, and the profits were even higher.
Although the cost of the ultrasonic humidifier was higher than the electric humidifier, it wasn't twice as much.
What's more, the box of the humidifier was printed with the words "Patented Product, Counterfeits Must Be Investigated". The instructions detailed the price to pay for violating the patent law, to warn those big companies that had the ability to research and develop not to play with fire.
This time, the box clearly stated that the manufacturer was Bing City's Motor Factory. This was to let those factories to consider if they could get protection from the local government if they were to sue the Motor Factory.
The new generation of humidifiers was launched into the market, and Wu Chih-gang contacted the distributors again to inform them that the new product was on the market.
Although the electric humidifier had brought some profits to the distributors last time, it was not as profitable as the Wind and rain electric fans. Moreover, it was easier to imitate, so a few distributors directly said that they would not come again.
Wu Chih-gang followed Feng Yu's example and added those distributors to his blacklist. He swore that he would never work with this person or this company again. In Feng Yu's words, they will only beg to buy our products, and we will never beg them to sell our products!
Monopolizing a product and having 10 years of patent protection, if they can't be tough, then what can be tough?
Those who were determined to follow Tai Hua Trading, Feng Yu guaranteed that they would be able to make a lot of money. You want to play with counterfeits and seize the market share? You must have the ability to do so!
A few days later, I will go to CCTV to buy advertising slots. The current CCTV was not as good as the future years, and commercials were only allowed to be aired last year. Although the advertising fees had increased, other than the advertisements before and after the news broadcast and during the primetime hours, the other advertising fees were not high. Most of the advertising slots were empty, and most of the slots were empty.
Feng Yu believed that if he were to buy the advertising slots for a year, the CCTV would surely arrange a suitable time slot for him, and the number of airings and duration would also be good.
It did not matter if other people believed in CCTV's advertising effect, but Feng Yu believed in it!
Fu Guangzheng also sent back some good news about the overseas patent applications. The Asia patents had been settled, and they were applying for the European and US patents. As for Africa? Never mind. In those places, even if you have the United Nations' stamp on the patents, it would still be useless. Furthermore, Fu Guangzheng did not expect the humidifiers to sell well in Africa.
This news also meant that the Hong Kong company was going to start operations, and their first target was Taiwan. In Hong Kong, the humidity was high, and before the humidifiers could purify the air, there would not be any sales.
Fu Guangzheng was in charge of the sales in Hong Kong. With the help of the Fu family, Feng Yu did not need to worry about the sales. In terms of professionalism, Feng Yu could not be compared to the Fu family.
Even the selling prices were much higher than Feng Yu expected. Feng Yu found out that the Fu family had priced the humidifiers according to the development of the region. For example, the retail price of a humidifier in China was 300 RMB. In Taiwan, the retail price would be 500 RMB. In some European countries, the retail price would be more than 150 USD. In the US and Maple Leaf Country, the retail price would be 200 USD.
Fu Guangzheng explained to Feng Yu the reason why the humidifiers were priced this way. The US was a sparsely populated country, and the target audience was the middle class. They could definitely afford this price.
Also, the packaging of the humidifiers did not state that it was manufactured by Hua Xia. It was printed that it was a Hong Kong company. This way, the other party would not look down on their products.
Feng Yu was unhappy when he heard these words. What did they mean by Hua Xia would look down on Hua Xia? In the future, Hua Xia would be the world's top manufacturing country. Most of the products in the US and Europe would be made by Made in China! Why don't they try it?
Feng Yu was furious. He wanted the US side to increase the retail price by 5% to 10%. He told Fu Guangzheng that he did not understand the Americans. The Americans did not buy the best products. They only buy the most expensive products!
Fu Guangzheng was stunned for a while. He went back to discuss with his family, and they agreed. The shipping cost to the US was not low, and what Feng Yu said made sense. The Americans should be able to accept it even if the retail price was higher.
Feng Yu did not expect his joke to be accepted by the Fu family. But this was also good. He could increase his profits. He could finally make money from the Americans. This made Feng Yu very excited.
Just when everything was on the right track, Wu Chih-gang called Feng Yu. A foreign businessman was looking for cooperation on the Ultrasonic humidifiers. Feng Yu, please call him back immediately!
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