This morning.
The alarm went off.
Zhang Ye got up and shouted towards the outside.
"Mom, turn on the TV."
"What?"
"It's about to start."
"What? Today? "
"Yeah."
"What brand is it?"
"Mineral water."
Mom and Dad sat in front of the TV expectantly.
After the morning news, Zhang Ye's first commercial was broadcast.
This was one of his many endorsements. He was the last one to accept it, but he was the fastest to do it. The mineral water company's advertising space was also set up long ago, so he could directly release it. Therefore, he was the first to release it. This time slot was still very good. Some people had just woken up and switched on the television, some people were helping their children pack their school bags, and some people were watching the news while eating breakfast. After the news ended, the image changed. When everyone saw Zhang Ye on the television, many of them were slightly stunned.
It was a classroom. Zhang Ye was in class and writing on the blackboard. A naughty student could not help but secretly drink mineral water. The squeaking sound of the bottle cap made Zhang Ye very angry. He could not help but reprimand him. Who knew that after class, Zhang Ye would take out a bottle of the same mineral water and impatiently drink a mouthful.
The advertising message appeared.
"Family Spring. It's a little sweet."
The commercial ended.
The next commercial came in.
His mother was stunned.
His father was dumbfounded.
Zhang Ye smiled and said, "Dad, Mom, how was it?"
His mother pointed at the TV. "That's it?"
"Yeah." Zhang Ye said proudly, "It's not bad, right?"
His mother nearly fainted. "What kind of lousy toy is this?"
His father smacked his lips. "That mineral water is a big brand. I've drunk it before. How is it sweet?" As he said that, his expression changed. He looked at his son and said, "You added sugar?"
Zhang Ye nearly fainted!
What the hell!
Why would I add sugar!
Forget it, I can't communicate with you two!
At the same time, two of the larger video-sharing websites in the industry also put up advertisements for Family Spring. For the entire morning, anyone who clicked on the movies or television series resources of those two video-sharing websites would see a 15-second advertisement for Family Spring among the 30 or 60 seconds of mandatory advertisements. The television stations also repeated the broadcast at 8: 00 PM, 10: 00 PM, 12: 00 PM!
The advertisements started rolling out!
The first day's release was quite intense!
People in the advertising industry were very concerned, and so were the competitors of related mineral water brands.
Zhang Ye could be said to be a legendary figure in the advertising world. Ignoring those public service announcements and the lack of product sales results, just Brain Gold alone was a miracle. A public service advertisement had turned a health supplement company, which was on the brink of collapse, into a large corporation with the largest market share in the health supplement industry overnight. Calling this a miracle was an understatement. It could be said to be a miracle in the history of domestic advertising. That was why Zhang Ye, who had this halo around him, was able to earn endorsement fees that were much higher than what he was worth. That was why he was able to compete with the Heavenly Kings and Queens for endorsement deals!
He released a new advertisement?
Who wouldn't want to research and analyze it?
As a result, the people from the advertising and marketing circles rushed over to take a look. When they saw it, they were left speechless. Their reactions were exactly the same as Zhang Ye's mother's!
What?
That's it?
It was just a simple advertising slogan?
What about the classic brainwashing technique you used in Brain Gold? Why is it gone? What was this advertisement? Wasn't this a common TV commercial?
Some people were disappointed.
Someone watched it over a dozen times.
There was no shock!
He wasn't shocked at all!
They could write ten such advertisements in a minute!
There were also discussions on Weibo.
"Zhang Ye's new advertisement!"
"Have you all seen it?"
"I saw it this morning!"
"A little sweet? Bullshit! It's not sweet at all! "
"Hahaha, that's right. I specially bought a bottle just now and tasted it. It's not sweet at all."
"How is it not sweet? I think it's a little sweet. "
"That's right, that's right. I bought it too. It's just that it's a little sweet."
"Get lost. How can there be any mineral water that's sweet! That's just fruit juice! "
"Taste it carefully. It's really sweet!"
It was just a casual discussion, but in the end, it almost turned into a fight. No one could have expected that someone would open a poll. The two groups of people got into a heated argument over whether Family Spring was sweet or not. The results of the poll surprised everyone. 30% of the people felt that Family Spring was indeed a little sweet and that it was indeed different from other mineral water. For some reason, this advertisement also became popular!
… …
At a small supermarket in Beijing.
The couple had their day off today and came to the supermarket to do some shopping.
"Hubby, there's no water at home."
"Then let's buy a box."
"Eh, Family Spring? Isn't that Zhang Ye's advertisement from this morning? "
"That's right. Everyone said it's a little sweet."
"Then let's buy it."
"Alright, let's try it too."
So the couple called out to the staff. "Do you have a full box of Family Spring? Get us a box of it. "
The supermarket staff said apologetically, "We've already sold out the full box."
The wife was stunned. "Ah?"
The staff said, "There are only a few bottles left."
… …
At a small grocery store by the street.
A young girl came bouncing into the store. "Auntie, give me a bottle of Family Spring."
The lady boss said, "Family Spring? We don't have any left. "
The young girl said in surprise, "I even saw you stocking up yesterday."
The Lady Boss was also puzzled. "I don't know either. Everyone who bought mineral water in the morning basically bought Family Spring. Only one bottle of mineral water from the other brands was sold."
The young girl asked, "Is the water really sweet?"
The lady boss thought for a moment. "I think it's a little sweet."
… …
At night.
At the studio.
Zhang Ye had just come back from recording a commercial.
Ha Qiqi, Zhang Zuo, and the others were all feeling uneasy and chatting among themselves. They didn't even notice Zhang Ye coming in.
"The commercial has already been broadcast."
"Yeah, I wonder what the response will be."
"The response is pretty good. There's quite a lot of discussion about it online."
"The response I'm talking about is the sales."
"I really don't know about that. That commercial was a little simple, ahem."
"They're paying Director Zhang quite a lot of endorsement fees. If he doesn't do a good job and the sales drop instead, it won't look good for him."
"Yeah, that's what I'm afraid of."
Everyone was whispering.
Zhang Ye smiled from behind them and said, "Don't be afraid."
"Aiyo."
"Director Zhang is back?"
Zhang Ye said, "Let's just do what we need to do. There are still quite a few endorsement projects left to film. Have you sorted out the commercial proposal that I mentioned? Let me have a look. "
Zhang Zuo brought it over. "For you."
Everyone got busy again.
Suddenly, the studio's phone rang.
Ha Qiqi was standing nearby, so she picked it up. "Hello, I'm Ha Qiqi."
The person on the other end of the line looked very excited. "Manager Ha, it's me!"
Ha Qiqi's heart skipped a beat. "Oh, it's Director Li. Hello, hello."
Director Li — the deputy general manager of Family Spring. "You guys are godly! Really godly! "
Ha Qiqi didn't understand. "What's the matter, Director Li? What do you mean? "
Director Li said loudly, "Just today, our products have been sold out all over the country! Sales have increased by 42% compared to the same period last year! "
"Ah?" Ha Qiqi was dumbfounded.
Sold out?
Sales had skyrocketed by so much?
Surely not, right?
Director Li laughed heartily and said, "Just how did you manage to do it? You guys are really amazing! Please thank Teacher Zhang on my behalf. Our CEO has just held an emergency meeting and would like to extend the contract with Teacher Zhang for another year. The price is negotiable, so just name your price! "
Ha Qiqi said nervously, "Director Li, didn't we just sign a two-year endorsement deal?"
Director Li said, "How can two years be enough? From now on, we don't need anyone else to endorse our company's brand anymore. We'll just ask Teacher Zhang to do it for eight to ten years!"
The call ended.
Everyone asked, "What's the matter, Sister Ha?"
Ha Qiqi gulped and announced, "Family Spring has sold out!"
"Ah!"
"Really?"
"That's great!"
"It sold out on the first day?"
"Damn! Is it really that godly? "
"That water isn't sweet at all!"
Listening to their astonished discussions, Zhang Ye also laughed.
The original version of the commercial that was broadcast on TV was actually a very early version of a Central TV commercial for Nongfu Spring from Zhang Ye's previous world. It was also because of this commercial that Nongfu Spring became popular all over the country! If there was a ranking of classic commercials in Zhang Ye's previous world, the slogan "XX Mountain Spring is a little sweet" would definitely be in the top ten. It was a marketing legend that was on the same level as the Brain Platinum commercial of his previous world!
Simple?
This commercial was actually not simple at all!
Just the value of these few words in the advertising slogan could be said to be worth ten thousand taels of gold!
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