Monday.
In the morning.
A group of guests arrived at the studio.
Little Wang opened the door. "You are?"
The leader of the group smiled. "We've already made an appointment with Director Ha."
"Director Ma." Ha Qiqi came out to welcome him with a smile. "What brings you here personally? Please come in. The studio isn't big, so please make do with it. "
"It's pretty nice." Director Ma looked around.
He was a vice president, but his official title did not have the word 'vice' in it.
Ha Qiqi invited them to take a seat. "Director Zhang is on the phone upstairs, so please wait a moment."
Director Ma chuckled and said, "It's alright, there's no need to be so polite. This isn't the first time I've met Teacher Zhang. We worked together on a second-tier commercial for The Voice before, so we're old acquaintances. Our company knows Teacher Zhang very well. There's nothing much to say about him. In your Beijing dialect, he's' fair. 'The second-tier commercial that we worked on last time wasn't considered good, but after our people watched the show, they realized that Teacher Zhang would always give us an extra talk during the break, greatly increasing the exposure of our products. Furthermore, he didn't charge us for it, so he was very particular about it."
Ha Qiqi smiled and said, "Right, Director Zhang has always been like this. Everyone is here to support him and spend money, so Director Zhang will definitely make it worth it for everyone."
Director Ma nodded and said, "That's why when I heard that you guys were interested in taking on the endorsement deal, Director Xu entrusted me to come here personally. It just so happens that our two-year endorsement contract has just expired." He pointed behind him and said, "I've even hired a lawyer. If it goes well, we can sign the contract today."
Ha Qiqi said, "Sure."
At this moment, Zhang Ye came downstairs.
"Yo, Director Ma."
"Haha, Teacher Zhang."
"Sorry about that. It was a call from the television station."
"I know you're busy with your new show, so it's fine."
"What about the endorsement deal?"
"What else can it be? Ha, it's settled with just a word from you. "
"Director Ma, you're really straightforward. We haven't even discussed the price yet."
"Just name your price."
"Are you going to use me for the commercial plan?"
"It would be best if we could use yours. Who in the industry doesn't know about those classic commercial plans of yours? So many advertising teams still use them as textbooks. Actually, to be honest, the reason why we wanted to invite you to endorse our milk product was because we wanted to borrow your commercial plan."
"Then the endorsement fee might be a little more expensive."
"That's fine, as long as the plan is good!"
In the country, the endorsement deals usually lasted for two years. There were also some that lasted for a year. As for the price, with Zhang Ye's net worth, a typical endorsement fee would be around a few million. It could be 6 million, 8 million, or even the best premium would not exceed 10 million a year, and this was on the premise that Zhang Ye would be providing the advertising plan.
Zhang Ye's endorsement fee with Brain Gold was actually higher, but the situation there was different. They did not pay him according to the market price. Brain Gold had relied on Zhang Ye's advertisement to bring it up. From a health supplement brand that was on the verge of bankruptcy to the number one health supplement brand in the country in just two years, it was an understatement to say that Zhang Ye's contributions could not go unnoticed. It could be said that Zhang Ye had single-handedly created a miracle. Hence, Brain Gold's endorsement fee was very high. However, for other established companies and companies, their endorsement fees would have to be based on the market price.
Because they had worked together before, the negotiation went smoothly.
The two-year endorsement contract was worth a total of 15 million yuan.
The additional condition of the milk brand was that the number of advertisements per year could not be less than a certain amount.
As for Zhang Ye's side, the terms were: During the contract period, he would not be allowed to endorse other similar brands, and he would have to provide a comprehensive advertising plan.
The contract was signed.
Then, Ha Qiqi took out the advertising plan that Zhang Ye had spent two minutes writing in the morning and showed it to the milk brand.
President Ma took it from her in anticipation.
The surrounding company employees also came forward to take a look.
But when they saw it, everyone was stunned speechless.
President Ma exclaimed, "Teacher Zhang, that's all there is to the advertising message?"
Zhang Ye nodded. "That's all."
President Ma wiped his sweat and said, "Is that really all?"
Zhang Ye nodded and said, "That's all there is to it. I will only provide the advertising plan, which is usually 15 or 10 seconds long. I can also supervise the filming, but the rest of the follow-up advertising and online promotions will be handled by your company's advertising team." He couldn't possibly write out the content of the soft advertisements and the fake reviewers' posts for them. Firstly, he didn't have the time, and secondly, there was no need for that. Their company also had a professional advertising team.
President Ma said, "That's for sure, but …"
Zhang Ye smiled and said, "Don't worry, it won't be a problem."
"Then, alright," President Ma said.
The milk brand employees looked at one another in dismay.
Damn!
W-Will this work?
Isn't this advertising message a little too casual?
President Ma was extremely doubtful. But due to Zhang Ye's achievements and experience in the industry, he was too embarrassed to say anything. He could only lead his employees back.
After they left.
Little Wang immediately cheered, "That was so smooth sailing! We can talk about the next one now!"
Wu Yi said happily, "What a good start."
Zhang Zuo was the in-house manager of the studio, so when Ha Qiqi and the others were talking earlier, he did not come out. Only now did he come downstairs and say, "Their brand is one of the top three milk brands in the country. They've always had a good reputation, and the quality of their products is also leaning towards the high-end milk industry. There's no such thing as too many endorsements of such quality. It's a good thing that Director Zhang has worked with them before. Otherwise, it wouldn't have been so easy to negotiate with them."
Ha Qiqi flipped through her notebook and said, "Director Zhang, I've also made an appointment with the next brand. I'll go and meet with their manager in the afternoon to have a chat."
Zhang Ye asked, "What industry is it?"
Ha Qiqi said, "It's the number one reading software in the industry."
Little Wang immediately said, "I know, I know. I also use it to read books."
Zhang Ye also had an impression of it. "I remember that this endorsement deal belongs to Sister Zhang, right?"
"Yes, it belongs to Heavenly Queen Zhang." Ha Qiqi blinked a few times. "I think the contract has expired."
Zhang Ye had his own principles for snatching the endorsement deal this time. If it was a good friend's endorsement deal, he would definitely have to ask about it. If they wanted to renew the contract, he would definitely not get involved.
"How about this, I'll make a call first." After Zhang Ye said that, he went upstairs and called Zhang Yuanqi on her cell phone.
The call only connected after a long time.
There was definitely no one on Old Zhang's side because she did not pretend to speak in a friendly tone.
Old Zhang asked, "What is it?"
Zhang Ye asked, "Are you busy?"
Old Zhang said, "I'm on set. Hurry up and tell me."
Zhang Ye said, "Alright, I'll make it short. You have an endorsement deal for the reading software, right? The one with the highest traffic in the industry. "
Old Zhang said, "Yes."
Zhang Ye said, "It's expired? Are you still going to do it? "
Old Zhang said, "You're going to do it?"
Zhang Ye said, "Let me ask you first. If you want to renew the contract, then I won't take it."
Old Zhang said, "I'm not going to renew it. There are a lot of things going on at the company, so it's quite troublesome."
Zhang Ye said, "Alright, I understand."
After hanging up, Zhang Ye said to Ha Qiqi, "Let's talk about it. Old Zhang has decided not to renew the contract."
Ha Qiqi laughed and said, "Alright, that's good then. Otherwise, we really won't be able to compete with the Heavenly Queen."
Zhang Yuanqi had already reached the top of the industry and her team had already set their sights on the international arena. Their pursuits were different from Zhang Ye's, and they were on a different level as well. As a result, there were a lot of things that she found troublesome, but Zhang Ye did not find it troublesome at all. The number one reading software in the industry itself had a cultural flavor to it. The quality of the advertisement would be very good, and the atmosphere would be very good. Zhang Ye himself was also an author who dabbled in literature, so this kind of endorsement was very suitable for him. It was also the same for the reading software company. In the reading industry, although Zhang Yuanqi was very popular, the effects of Old Zhang's endorsement would not be much better than Zhang Ye's. In fact, it might not even be as good as Zhang Ye's.
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