The next day.
A meeting at the studio.
Little Wang said in surprise, "Sister Ha, did you really sign it?"
Ha Qiqi laughed and said, "It's true. We've already signed the contract."
Tong Fu was overjoyed. "You guys didn't see the expressions on the faces of those two from Heavenly King's team. I'm guessing we've really offended them this time. Sigh."
Wu Yi said, "You're happy to offend someone?"
Tong Fu said, "It's a fair competition."
Some people didn't understand. "Sister Ha, how did you win?"
Someone else said, "That's right. Haven't we been unable to eat it all this time? And compete with that Heavenly King for the endorsement? It's not that I'm trying to boost the morale of others and belittle our own. I'm just analyzing objectively. Be it popularity, image, or experience, uh, no matter how you look at it, we don't have any advantage, right? "
At this moment, Zhang Ye came downstairs. "Because I'm getting married."
"Ah?"
"What?"
"Holy sh * t, really?"
"Director Zhang, congratulations!"
"Didn't you just get engaged?"
"They're getting married so soon? That's great! "
"I knew it!"
"Yeah, so the jewelry brand wants to bask in your glory!"
"Pfft, the jewelry company really can't refuse this trump card!"
"I thought they were out of their minds to give us ten million yuan a year for the endorsement. So that's what it is. They are preparing to use your wedding to promote themselves. Their diamond rings will probably be the designated brand for your wedding, right? No wonder the jewelry brand is willing to spend so much money. "
Everyone was enlightened!
This was a killer move!
This move was too f * cking ruthless!
Yes, their Teacher Zhang Ye did not have the advantage. His popularity and image were not as good as that Heavenly King. If they were to compare them on the table, Zhang Ye would still lose out. But Zhang Ye was about to get married, and this was the only thing that no one in the entertainment circle could compare to him. As for who Zhang Ye's fiancée was, everyone in the industry was discussing it. The people were guessing like crazy, and even the studio's staff were not sure. They were all very curious about it. This kind of discussion had reached a climax some time ago, so if Zhang Ye were to announce his marriage, how much attention would it attract? That was unthinkable. Those Heavenly Kings and Queens were either single or secretly married, so how could they compete with Zhang Ye for the diamond ring endorsement?
Even the heavenly kings had to kneel!
With this advantage, Zhang Ye could crush everything else!
Zhang Ye smiled and said, "It's fine as long as everyone knows about it. Don't spread it out for now."
Zhang Zuo immediately asked, "Do you need our help with your wedding?"
"Not yet." Zhang Ye chuckled and said, "My parents and my fiancée's family are currently making arrangements and haven't set a date yet. In any case, it should be within this year, not too long from now. If I need any help at that time, I'll let everyone know in advance. Don't worry, none of you will be able to run away. Everyone's mission right now is to get the endorsement deals. As for those big brands, if you can get one, that's one.
"Alright!"
"Understood!"
"Director Zhang, congratulations again!"
"Thanks."
After saying a few words.
Ha Qiqi took out a document. "Right now, we have the toughest bone to chew."
Zhang Zuo frowned when he heard this. "That sanitary ware brand?"
Ha Qiqi gave a wry smile and acknowledged, "That's the hardest target to take down. It's almost impossible, so I don't know if we should focus our efforts on them. Director Zhang, what do you think?"
Zhang Ye said, "Give me a brief introduction."
Ha Qiqi said, "This is the biggest sanitary ware brand in the country …"
Number one in the industry. This sanitary ware brand focused on the toilet seat market and had an extremely high market share in the country. Even overseas, it was doing very well and had a very high brand awareness and market share in Southeast Asia. Although this brand didn't sound like it was very well-known and celebrities weren't too willing to take on endorsements from such a brand. Toilet seat? Sanitary ware? It didn't sound like much, but in reality, it was the exact opposite. The competition for this brand's endorsement was the most intense of all the endorsement deals in the country. In the past six years, this brand had always been endorsed by Heavenly Kings and Queens, as well as Asian superstars!
Firstly, this brand was taking the high-end route.
Secondly, this brand was very rich.
Thirdly, this brand wasn't afraid of spending money. The amount of advertising they put into it could only be described as astonishing. Not only did they have an overwhelming amount of television advertisements in the country, they even had a large coverage in the Southeast Asian market. This greatly boosted the exposure of the celebrity endorsers!
Therefore, this sanitary ware brand was the most important part of the fifth step of the "Reach the Summit" plan. It was also the endorsement deal that they placed the most importance on!
Zhang Ye asked, "Who endorsed it before?"
Ha Qiqi said, "A Korean celebrity, an Asian A-list superstar."
Zhang Ye asked, "What about now? Are there any competitors? "
Ha Qiqi said bitterly, "Yes, we've put in a lot of effort. Because of that Korean celebrity's endorsement for a year, the domestic sales of this sanitary ware brand didn't show any significant growth, so we decided not to renew the endorsement contract. We thought that we would definitely have a chance, but a Heavenly Queen's agent suddenly appeared out of nowhere. I vaguely revealed that you were getting married, but the other party didn't have much of a reaction. I don't think that it would move them, so I didn't go into detail about it. I think they've already decided on which Heavenly King they want to endorse."
Zhang Ye blinked. "It can't be Old Zhang, right?"
"No." Ha Qiqi said, "Sister Zhang wouldn't accept such endorsements."
Zhang Ye nodded. "Then that's fine. I won't fight with Old Zhang for the endorsement, but the others can do whatever they want. It's a fair competition, and it'll all depend on their own abilities."
Ha Qiqi said, "But we don't have any advantage right now."
Zhang Ye said, "It's a toilet brand, right?"
"Yes, it's a sanitary ware brand that specializes in toilet bowls," Ha Qiqi said.
Zhang Ye thought for a moment, then said, "Why don't we do it this way? Give me an hour."
Ha Qiqi was taken aback.
An hour?
What are you doing?
No one understood what he meant.
Then Zhang Ye went upstairs. Soon after, singing could be heard coming from upstairs.
When everyone heard it, they were even more confused about what Zhang Ye was doing.
…
On the same night.
Ha Qiqi's plane arrived in Shanghai.
The moment she got off the plane, she called the vice president of the sanitary ware brand.
"Director Bai, it's me."
"Oh, it's Director Ha. Hello."
"Regarding your company's endorsement deal, we've discussed it before. Can we talk about it in detail?"
"About this matter, Director Ha, I'm really sorry about it. Teacher Zhang, we've heard a lot about you and have always wanted to work together with you. But this time, I'm afraid … we've basically made a decision on our side, so let's talk about it another time. If there's an opportunity in the future, let's work together again, alright?"
"Hur hur, Director Bai, can we have a meal together then?"
"Aiya, I'm afraid that's not possible today."
"I'm already in Shanghai. Surely you won't not give me any face, right?"
"Ah? You're in Shanghai? "
"Yes, I just got off the plane."
"Aiyo, alright then. I'll send someone to pick you up!"
"Thank you, Director Bai."
An hour later.
At the sanitary ware brand's headquarters.
Ha Qiqi met with Director Bai and the Heavenly Queen's agent.
"Director Bai."
"Director Ha, I didn't expect you to come all the way here."
"Hai, it's all for work."
"Let me introduce you."
After the introductions were over.
Ha Qiqi shook hands with the Heavenly Queen's agent.
The Heavenly Queen's agent smiled. "Boss Ha, I've heard a lot about you."
Ha Qiqi smiled and said, "You're too polite. I'm the one who's heard a lot about you."
The agent smiled and said, "Teacher Zhang has been very active recently. I heard that you've gotten quite a few endorsements. You even got one from a Heavenly King."
Ha Qiqi smiled. "Fair competition. We've always advocated for a win-win situation."
The Heavenly Queen's agent looked at her. "Yes, fair competition. I like that phrase."
After a few exchanges, the smell of gunpowder started to rise.
Ha Qiqi and her entourage sat on the left, while the Heavenly Queen's team sat on the other side.
Director Bai got straight to the point and said, "Since everyone is here, I'll get straight to the point. First of all, I would like to thank everyone for thinking so highly of our brand. This is also the greatest recognition for us, so I would like to thank everyone on behalf of the company. Secondly, we've pretty much considered the endorsement deal, but the final decision still needs to be made by the CEO. So let's just eat and drink today and not talk about business.
We're all friends here. "Ha Qiqi smiled and said," Alright, we'll listen to Director Bai. "
The Heavenly Queen's agent also smiled. It was as though she was already confident that she would succeed and wasn't anxious at all.
This was the company's reception room.
On the large round table, the dishes were quickly served.
Director Bai was actually in a very difficult position. He hadn't expected that the two celebrity teams would be following them so closely. He had wanted to meet Ha Qiqi alone, but he didn't expect that the Heavenly Queen's agent would shamelessly follow them as well. He couldn't say anything about it and could only let everyone sit together. He was really afraid that there would be a conflict between the two parties.
But who could have expected that Ha Qiqi would be able to keep her composure?
They ate.
They drank.
They didn't reject anyone.
She didn't even mention a word about the endorsement contract.
This made Director Bai look at her even more highly. He couldn't figure out what she was planning. Honestly speaking, when the headquarters received the Heavenly Queen's offer, they had already decided to use her. Although the offer was high, she was popular enough, so there was no reason for them not to work with her. As for Zhang Ye, he was also very tempting to them. This Teacher Zhang was the talk of the town. He was in the headlines every day and had a lot of exposure. But overall, they still felt that Zhang Ye's status in the entertainment industry was still not as good as those seven S-list celebrities.
The Heavenly Queen's agent did not talk about work.
Ha Qiqi was also very calm.
At this moment, it was Director Bai who couldn't keep his composure. He said with a laugh, "I Am a Singer has been too popular recently."
Ha Qiqi smiled and said, "Director Bai watches it too?"
Director Bai laughed and said, "Of course. Everyone in the company and even my family are watching it. Why? Teacher Zhang isn't planning to go on the show? He sings very well too. "
Ha Qiqi said, "He still can't compare to those singers."
"You're being modest." Director Bai casually said, "Did Teacher Zhang release a new song recently?"
When Ha Qiqi heard that, she suddenly said, "Now that you mention it, Director Zhang has really written a song recently."
Director Bai's interest was piqued. He also liked Zhang Ye's songs a lot. "Oh? What kind of work is it? "
Ha Qiqi looked at him. "Can I listen to it for you?"
Director Bai said in surprise, "Can I listen to it first?"
Ha Qiqi said, "Director Bai isn't an outsider, so of course you can."
The Heavenly Queen's team members all looked at her.
Ha Qiqi took out her cell phone and plugged in her earphones. She turned up the volume before handing it to Director Bai. "Just press play and see how it goes."
Director Bai said expectantly, "Alright, I'll listen to it!"
He could listen to Zhang Ye's new song firsthand? He would be quite honored!
Director Bai immediately looked at the screen and pressed play. Then he was startled.
Eh?
This song title?
"Toilet"?
There was even a song with this title?
The song came from the earphones. Perhaps because it was too loud, even those who were standing nearby could hear it. The Heavenly Queen's team members also pricked up their ears.
In the end, the first line of the song stunned everyone in the room!
"There's a toilet in my house.
"There's a hole in the toilet.
"There's always a smile above the hole.
"Laughing at the helplessness of the world."
This is?
This is?
Director Bai got goosebumps all over!
The Heavenly Queen's team members were all dumbfounded!
"There's a toilet in every house.
"There's a toilet in every house.
"After using it, you'll be free and relaxed.
"I guarantee you endless happiness.
"Every toilet is a hero.
"With just a press of a button.
"It will wash away all your worries.
"How much pain you have.
"How much loss you have.
"It will help you take it all away!"
When she heard this, a female employee of the Heavenly Queen's team spat out the fruit juice in her mouth onto the table!
Fuck, don't you have any shame?
Zhang Ye, don't you have any fucking shame?
"Every toilet is a friend.
"You can't live without it.
"You can't live without it.
"I have too many secrets.
"My dreams are too heavy.
"You'll slowly come to understand.
"My dear toilet!"
The song ended.
The toilet is a friend?
The toilet is a hero?
Everyone stared with their mouths agape!
The Heavenly Queen's agent nearly blacked out and fell off her chair!
Ha Qiqi smiled and said, "Director Bai, is this song alright?"
But Director Bai got very excited. It was too good to listen to! It was too apt! Th-Wasn't this a song written for their sanitary ware company? Was there any song more suitable than this?
They had to get it!
They had to get this song!
Director Bai stood up immediately. "How much for this song! We'll buy it! "
But Ha Qiqi shook her head. "Director Zhang never sells songs. We're only talking about collaborations."
Collaborations?
Endorsements?
The Heavenly Queen's agent was annoyed. "Director Bai! As for the endorsement, we — "
Director Bai said firmly, "Director Ha, can we speak to you for a moment?"
Ha Qiqi said, "No problem."
The Heavenly Queen's team nearly fainted from anger!
"Director Bai!"
"What do you mean by this?"
"What's going on?"
"Didn't we already discuss this?"
"Director Bai, surely you can't do this, right?"
…
Half an hour later.
The Heavenly Queen's team was cursing as they walked out of the sanitary ware company's headquarters!
"What the hell is this!"
"This is too wicked!"
"There's no such thing as snatching endorsements like them!"
"Holy fuck! Zhang Ye's team is really lacking in morals! "
"Shameless! This is too shameless! "
"This fellow is a fucking hooligan!"
Everyone was so angry that they were about to explode!
Every toilet is a friend?
Friend your grandpa!
Every toilet is a hero?
Hero, your grandma!
Do you still have any moral integrity?
Do you even have a bottom line?
Even a toilet has become a fucking hero, so why don't you just ascend to the Heavens!
As they cursed, the Heavenly Queen's agent was so angry that she was amused. She was completely convinced by this song. She was utterly convinced. She was utterly convinced! Zhang Ye's company was a leading brand of toilets, yet Zhang Ye had mythologized the toilets into heroes with a single song. At the end of the song, he even called them "my dear toilets"? Faced with such a shameless advertising song, who could compete with him for the endorsement deal?
A Heavenly King?
A Heavenly Queen?
An Asian superstar?
Anyone who came would have to kneel!
Anyone who came would have to obediently kneel!
This time, they had really underestimated Zhang Ye's team, and even more so, how shameless Zhang Ye could be. This biggest oddity of the entertainment industry really did not play by the rules. Every move he made was more sinister than the last! But thinking about it again, so what if they did not underestimate Zhang Ye? Could they have written a song like this? Even if they did, would the Heavenly Queen sing it? That was impossible! Even if they paid the Heavenly Queen 100 million in endorsement fees, she would still not sing it. It was the same for the other S-listers and A-listers. None of them were as thick-skinned as Zhang Ye!
They could not blame themselves for losing!
Just based on this point alone, they had no choice but to accept it!
This was indeed something that only Zhang Ye could do, and it was indeed Zhang Ye's usual shameless style that no one else could imitate!
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
