Chapter 1244
Words:2305Update:22/07/29 13:30:18
The bottled water market was changing too quickly these days. One moment, it was Family Spring's strong rise. The next moment, it was Tianxi Purified Water. The two brands' advertisements were in full swing on television. In the market, it was also a battle of attrition. Blades flashed and swords rained down with hidden killing intent!
The people were floored.
"Which one should we buy?"
"Both of them seem pretty good."
"Their advertisements are all over the television."
"Tianxi is still the best. It's clean and has been processed so much!"
"Is Family Spring not clean?"
"It's not as clean as Tianxi."
"Family Spring even has a sweet taste."
"It's sweetened."
"Pfft, previous poster, you're making me laugh."
"Zhang Ye and Jiang Hanwei are once again standing on opposite sides."
"Ah, now that you mention it, I realized that's right!"
"These two have fought before. At Xiaodong's birthday party, Zhang Ye even crashed into his car. Rumor has it that Jiang Hanwei was scolded away by Zhang Ye's female agent? No one knew if that was true or not. There was also the King of Masked Singers stage. Jiang Hanwei had supported Flowing Time and had also clashed with Zhang Ye before. These two old foes were now meeting again. Did their horoscopes clash with each other? Do they have to fight wherever they go? This time, they're competing with each other in their advertisements again! "
"Hahaha."
The people were just here to watch the show.
Only the industry insiders truly knew what level of competition this was. This was a battle between Zhang Ye and Li Xiaoxiao, a battle between Family Spring and Tianxi Purified Water, and even more so a battle between mineral water and purified water. Who was the number one person in the advertising and marketing world would soon be revealed!
At Tianxi's headquarters.
In the office of the advertising and marketing department.
Li Xiaoxiao was sitting as steady as a mountain.
"Director Li, you're amazing!"
"The sales figures were released yesterday. They increased by 20%!"
"We're going to catch up to Family Spring!"
"With you here, everyone feels more at ease!"
"You're the number one person in the advertising world! Absolutely! "
"Right, what does that Zhang Ye count for? He's just a radio host and hasn't even learned anything about advertising and marketing. How can he compare to someone like you who graduated in marketing!"
Everyone was in a great mood.
Li Xiaoxiao said faintly, "Don't celebrate too early. We don't know what Family Spring will do next. If they focus on promoting their charity or increase the donation limit for each bottle, we'll use plan A to deal with them. If they focus on promoting their sweetness, we still have plan B, but if they …"
There were a total of four plans!
He had targeted every possibility!
Li Xiaoxin was very meticulous, otherwise, she wouldn't have been able to reach her current position. She thought of all the possibilities of the opponent's attack, and then came up with a plan to deal with it.
She was waiting, waiting for Zhang Ye to make his move!
The advertising world was waiting, waiting for this war to begin!
Jiang Hanwei's Weibo was also frequently posting promotions for Tianxi Purified Water and photos of him treating his celebrity friends to Tianxi Purified Water!
…
The next day.
The sun was shining brightly.
It was sunny and peaceful.
At 10 AM sharp, Family Spring's commercial aired on the TV station!
No one would have thought that this advertisement that would go down in history would come so suddenly!
At this moment, many industry insiders hurriedly gathered around to watch!
"It's out!"
"There's a new commercial!"
"Zhang Ye has made his move!"
"Look, it's starting!"
"Let's see what he can do."
"I don't think there's a chance."
The advertising world's people were watching.
The people were watching.
The people from the other brand companies were also watching.
The commercial changed!
In the mountain stream.
In the woods.
In the creek.
And there was ethereal music.
Zhang Ye's voice slowly drifted out of the television.
"Water is the source of life.
"The quality of water determines the quality of life.
"We don't produce water. We … are just nature's porters."
The commercial ended.
It lasted for a short 15 seconds.
The people who saw the advertisement for the first time were stunned. They were stunned for a few seconds and couldn't react!
"Holy shit!"
"This …"
"This commercial …"
"Oh my God!"
The classic advertising slogan for Tianxi Purified Water popped up in their minds reflexively!
Processing?
Filtering?
Filtering?
Handling?
Purification?
But Family Spring said: "No, we don't produce water. We are just nature's porters!"
Face-smacking!
A killing blow!
A one-hit kill!
This commercial was too fucking ruthless!
This was Face-smacking Zhang!
This was the Face-smacking Zhang that countless of his peers hated so much!
…
At Tianxi's headquarters.
Everyone in the advertising department was silent!
Li Xiaoxiao was dumbfounded!
Tianxi's CEO looked stunned!
There were even a few female employees whose eyes reddened as they cried in grievance. "H-How could they do this!"
"CEO Li!"
"CEO Li, what should we do?"
"This, this!"
Li Xiaoxiao looked at them and suddenly picked up a pen and some paper. She lowered her head and started writing on it.
Everyone's hopes were rekindled!
There's still a proposal?
Right! We have to fight back!
CEO Li is the number one advertising executive in the industry!
In the end, when Li Xiaoxiao raised her head and handed the paper to Tianxi's vice president, she said something that made everyone panic. "I'm sorry, I've lost. This is my resignation letter."
There was no other plan!
There was no other way out!
This was a dead end!
This was the killing blow of an "overtime" match!
It was a killing blow that they couldn't turn around or fight back!
…
Soon after.
News of Li Xiaoxiao's resignation from Tianxi Purified Water spread throughout the industry. Everyone was shocked and found it hard to accept or believe!
That was Li Xiaoxiao we were talking about!
She was the greatest god of the advertising industry!
"What's going on!"
"How did this happen?"
"Holy shit!"
"I don't know what to say anymore!"
"Even God Li couldn't beat him?"
"It's fine if no one in the variety industry can beat him, but he's also unrivaled in the advertising industry? I really can't believe it! How did it turn out like this! If Li Xiaoxiao and Zhang Ye fought for 300 rounds before losing to Zhang Ye, I could accept it. After all, they're both top experts in the industry. But what's going on now? The two of them only fought for one fucking move! Just one move! "
"Hai!"
"I'm kneeling too!"
"Family Spring's commercial was indeed too awesome!"
"Not only was it awesome, it was also a fucking face smack!"
"From an emotional point of view, I'm definitely on Li Xiaoxiao's side since she's my senior. But from a professional point of view, Family Spring's commercial is indeed unparalleled. Just from that slogan alone, I'm convinced!"
"The waters of this industry run too deep."
"Yeah, after watching the battle between these two gods, I realized that there's so much to learn!"
Just one move!
Zhang Ye didn't even have to make a second move before his opponent lost!
The reason was because of that slogan that sounded like a nuclear weapon: We don't produce water, we're just nature's porters!
Just this one slogan.
Made Li Xiaoxiao kneel!
Made Tianxi Purified Water kneel!
Made the other drinking water brands kneel!
Made the entire Chinese advertising industry kneel on this day!
They were convinced!
Furthermore, they were completely convinced and prostrated before him!
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