The next day.
In the morning.
On the way to the studio, Zhang Ye received an unexpected call.
"Hello, who is this?"
"Hello, Teacher Zhang. I'm Li Xiaoxiao."
"Li Xiaoxiao?"
"You might not know me."
"Teacher Li, I really do know you."
"That would be my honor."
"I'm sorry about the advertisement. I was asked by someone to do my best. Now that I've accepted Family Spring's endorsement fee, I'll definitely do my best for them."
"Teacher Zhang, there's no need to say that. If anyone is to be embarrassed, it should be me. I was the one who started this fight. The media is already guessing why I suddenly joined Tianxi Purified Water. I can tell you right now that I came here because of you. I've heard a lot about you and wanted to have a spar with you. But reality has proven that Teacher Zhang is still more skilled. I've lost, and I'm very convinced.
"Teacher Li, you are too humble."
"Shall we have a meal together in the future?"
"Of course, I couldn't ask for more."
"Then it's settled. I'll consult Teacher Zhang later."
"You flatter me."
"Are the commercials coming up soon?"
"They will come out one by one today."
"Alright, I'll wait and see. I'm really looking forward to it."
Li Xiaoxiao was a big shot in the advertising industry, so Zhang Ye was quite polite when speaking to her. He knew that she was an amazing person with real capabilities, but he had not expected that she would call him. Furthermore, her tone was very calm and did not sound like she was scolding him because of the previous confrontation with the advertising agency. Zhang Ye would definitely respect such a person. She was different from him. If she said that she wanted to consult him, Zhang Ye would not dare to agree to it. He was not qualified to teach a big shot like Li Xiaoxiao. Because no one on this planet knew that Zhang Ye was actually the greatest mover!
He did more than carry water.
This fellow moved everything!
…
At the studio.
Ring ring ring, ring ring ring.
His phone was ringing nonstop, and it was about to explode. All kinds of brand endorsements were sought out. There were more than 30 domestic brands and three overseas brands. This was not surprising at all. Family Spring's commercial was too popular. Anyone with eyes could tell what was going on. Zhang Ye's reputation of earning 20 million RMB per word had also spread far and wide. It was fine if the commoners did not know about it, but how could the big brand companies not know about it?
"Director Zhang!"
"You're here!"
"Here is the list."
"It's really too much!"
"Should we accept it?"
Zhang Ye flipped through it and didn't know whether to laugh or cry.
Answer? Catch my ass!
If he accepted all of them, he would have to wait until next year!
But with so many endorsements coming their way, it would be a pity not to accept them. Therefore, the studio started to get busy and started screening companies one by one. Adhering to the bottom line of the fifth step of the "Reach the Summit" plan, they filtered out three top and powerful corporations in the industry and accepted the endorsement deals. As for the other smaller companies and brands, Zhang Ye did not plan on taking on any of them for the time being. He really could not take on all of them anyway. Sometimes, it was not good to take on too many endorsements. For such things, quality was more important than quantity. Zhang Ye had already taken on too many endorsement deals. It was already comparable to the number of endorsements the three Heavenly Kings and Queens had taken on this year.
That was it. No more calls.
I should first digest all the endorsements that I already have.
After that, following Family Spring, Zhang Ye's endorsement deals were also launched into the market!
…
On the same day.
Beijing subway.
The billboard in the waiting area of the subway was replaced.
The advertisement was a picture of Zhang Ye holding a cell phone and reading a book with a smile. Below it were a few lines of advertising slogans:
"The more I read, the more I understand myself."
"I suddenly fell in love with a character because of his one sentence, as if I was myself."
Shanghai subway.
"The more I read, the more I understand myself."
"I understand the protagonist's every hesitation. It feels like I can calmly make decisions at the crossroads of life."
Shenzhen.
Tianjin.
Nanjing.
Every advertisement poster was different.
Some passengers stopped to take a look.
Some passersby took pictures and uploaded them.
"Wow, Zhang Ye's new advertisement has appeared on the subway!"
"Line 1 has fallen!"
"Line 5 has fallen!"
"Line 13 has fallen as well!"
"The outdoor light boxes have fallen as well!"
"Damn, the Beijing, Shanghai, and Shenzhen subways have all been taken over by Zhang Ye!"
"This Zhang Ye fellow's advertisement photos are quite elegant and have the air of a scholar."
"Extra, extra! Teacher Zhang has endorsed the biggest reading software in the world! "
"This advertisement is really good. It has a great accent!"
"Haha, I can use it to read books in the future."
"I've just realized that Lord Zhang doesn't look bad at all. He's getting more and more charming!"
The advertising world was also very certain: It was very difficult to endorse a reading software, but Zhang Ye had managed to come up with a new way to do it. What was originally a very mechanical and rigid e-reading software had been given an elegant air of a book in Zhang Ye's advertisement. It had instantly raised the quality of the software. Although this reading software's market share was already number one in the industry, that was just a number. Zhang Ye had added a lot of value to its brand that it did not have in the past!
It was precisely this kind of value that was hard to get!
…
At night.
Beijing Television.
After a popular spy drama, a milk advertisement was released.
The scene was very gentle and the background was very beautiful.
Blue sky, the land, the lawn.
Zhang Ye, the piano, the little girl.
The piano played in the background as Zhang Ye coaxed the little girl with a doting look.
He did not say a single line, but at the very last moment of the advertisement, a sentence appeared on television: "Not all milk is called Jiali milk."
On Weibo.
This advertising message was instantly flooded with comments.
"Pfft!"
"I give full marks to this posturing!"
"Is it really that good?"
"It does look pretty good!"
"It's full of warmth. Like!"
"It's another classy advertisement!"
It went viral!
A parody!
Everyone was in a frenzy!
This advertisement was very strange. Even those from the advertising industry gathered together to analyze it for a long time after seeing it, but they could not figure out what was so special about this advertisement. They could not tell what was so good about it. But the feedback from the market made everyone realize that this was yet another phenomenal marketing campaign!
Because on this day, Jiali milk was out of stock all over the country!
The commoners were also very shocked.
"Fuck."
"We can't get it anymore!"
"Why is it out of stock?"
"I still want to give it a try!"
"Is this milk really that awesome?"
"Why does Zhang Ye always run out of stock whenever he endorses something!"
"This is so awesome!"
"I'm utterly impressed!"
…
An elegant image.
A green lawn.
A snow-white wedding dress.
Zhang Ye was holding a woman's hand and putting a ring on her finger.
"A diamond lasts forever.
"A diamond lasts forever."
The advertisement for a diamond ring was released!
There was a heated discussion on Weibo.
"Is Zhang Ye really getting married?"
"Who's that woman?"
"I can't see her. I can only see her hand!"
"A second after I saw the advertisement, I saw my fiancée looking deeply into my eyes. Then I knew — I wouldn't be able to keep the 100,000 RMB in my bank account!"
"Zhang Ye, I hate you! My wife wants to buy a diamond ring from this brand! Your sister, even a carat's starting price is in the tens of thousands! "
"This advertisement is too ruthless!"
"A diamond is everlasting, and one will be passed down forever? As a girl, she was instantly killed by this sentence! I'll definitely buy this brand when I get married in the future! "
"This advertisement is too lethal to women!"
"My wife has already fallen!"
"Ditto."
"Ditto + 1!"
…
At the school.
In the laboratory.
The doctor.
The microscope.
"The visible stains have been washed away."
"Have you washed away the invisible germs?"
"Scientific research has shown that …"
This was a soap advertisement!
Shufujia from Zhang Ye's previous world.
Weibo was bustling with activity again.
"Damn!"
"My hands are still so dirty after washing them?"
"Are you serious?"
"I was so scared that I hurriedly bought a box of hand sanitizer!"
"Haha, fortunately, my family has always used this brand!"
…
In a large bathroom.
The clean and tidy bathroom equipment.
Zhang Ye's singing sounded.
"Every toilet is a hero.
"With just a button,
"It will wash away all your worries.
"How much pain you have.
"How much loss you have.
"It will help you take it all away!
"Every toilet is a friend.
"You can truly love each other.
"You can't live without it for the rest of your life."
The bathroom advertisement made its shocking debut!
This was the first time Zhang Ye's new song had been released in the form of an advertisement. There was even a full version of the music video that could be viewed on the bathroom's official website and other major video hosting sites.
When this advertisement was released.
The industry was dumbfounded!
The people were dumbfounded!
"The toilet is a hero?"
"The toilet is a friend?"
"I'm laughing so hard!"
"I'm kneeling in front of Zhang Ye's face!"
"Hero? Fuck, why didn't you award Toilet with an anti-Japanese hero award! Why didn't you award Toilet with a March 8 Pacesetter award instead! "
"Hahahahaha!"
"I'm really kneeling in front of this advertisement!"
"How shameless!"
"Just because of Zhang Ye's lack of bottom line, I have to buy one too!"
Buy! Buy! Buy! We'll buy everything that Zhang Ye endorses! "
On this day, the sales of this brand's sanitary ware products surged!
However, the strangest thing was that Zhang Ye's latest composition, "Toilet", which had no moral integrity at all, had actually made it onto the country's Top Chinese Music Chart. It was ranked at number 10 on that day. This was just an advertisement song! When I Am a Singer and Sing! were very popular, the top 20 songs of the day were basically all occupied by them. For a sanitary ware commercial song to be able to fight its way into the top 10, it was easy to imagine what kind of concept that was. Even the people from Beijing Television and Central TV nearly vomited blood when they saw the chart!
What was this?
This guy had too many tricks up his sleeves!
One …
Five …
Ten …
One after another, advertisements bombarded the screen!
In the next few days, all of Zhang Ye's endorsement advertisements were released!
Zhang Ye appeared in different images and styles on television, subways, bus stops, video websites, and other places. He was either refined, cool, or flirtatious.
The advertisement was a hit!
The products were out of stock!
Zhang Ye's name was once again trending all over the country!
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