On this morning.
His mother was at home munching on melon seeds while watching a television series.
His father did not like to watch soap operas, so he was flipping through the newspapers beside her.
Just as the television drama was getting exciting, the image suddenly changed. Zhang Ye's gentle voice came from the television: "The visible stains have been washed away, but have you washed away the invisible germs?"
Wash your sister!
How many times has it been played in the past few days!
I'm almost bald from all the washing!
His mother said anxiously: "Why are you playing commercials at such a crucial time!"
The 15 seconds passed very quickly.
Just as his mother was looking forward to it, thinking that the television drama was about to continue, Zhang Ye's face appeared again: "At such a crucial time! How can I catch a cold! "
Pfft!
His mother said angrily: "Why is it another commercial!"
His father laughed and said: "Why don't you watch something else?"
His mother switched to another channel and switched to Zhejiang Television.
"A diamond is everlasting, a diamond …"
Change the channel!
"Brain Gold, there's a gold bar when you open it!"
Change the channel!
"Every toilet is a friend …"
Change the channel!
"Family Spring, it's a little sweet."
Change the channel!
"Brain Gold's exclusive title sponsor broadcast of I Am a Singer …"
Commercials!
They were all commercials!
What a coincidence. At this time, Zhang Ye was actually on every channel!
His mother said angrily: "Can I not watch it anymore? I'll watch the computer! "
She then turned on the computer and logged into the browser, wanting to read the news. But before she could read the news, an advertisement pop-up window appeared. Zhang Ye's smiling face appeared on the screen: "Our goal is — No! Yes! Decay! Tooth! "
No cavities?
I'll beat you until your teeth decay!
His mother went to the bedroom in exasperation and pulled Zhang Ye, who was still sleeping in, out of bed. "Why are all the commercials playing you?"
Zhang Ye said in a speechless manner: "I'm sleeping, Mom."
"Wake up! Why are you sleeping?" His mother said: "You're the one who turns on the TV, turns on the computer, pop-ups on my cell phone, and even takes the subway. Just how many endorsements have you accepted? Those who don't know would think that you've occupied the Earth! "
Zhang Ye exclaimed, "Isn't that because the brand company has changed to a new spokesperson and advertisement? The initial advertising will definitely be more intense and the frequency will be higher. It's just a matter of a month's time. They're relying on the initial advertising to build up their reputation. Once the brand's advantage is established, the frequency of advertisements won't be as high anymore. Alright, Mom, let's not talk about this anymore. I've been busy filming advertisements these days. It wasn't easy for me to sleep in, but you woke me up. I'm sleeping."
If even Zhang Ye's mother was like that, then what about the others?
…
Online.
The netizens were all denouncing him.
"Damn you!"
"I'm about to collapse!"
"Me too. I switched on the TV this morning and switched through five channels. Every channel had that f * * king face of Zhang Ye. Oh my god!"
"This swindler!"
"Yeah, he's everywhere we go!"
"Zhang Ye has single-handedly propped up half of the domestic endorsement industry!"
"What half of the wall? The whole wall is his!"
"This kind of exposure, there's really no one else like him!"
"There's probably no one in the country who doesn't know him by now, right?"
"That's right. Two days ago, I went back to my hometown in the countryside. The moment I entered town, I saw a huge billboard that said 'Family Spring Is A Little Sweet.' Our hometown is just a small town. I was so shocked at that time. Can you guys imagine what I was thinking at that time? This advertisement has really spread to every city and village in the country! "
"An advertisement that doesn't have cavities. I've been watching that Shanghai TV drama for the past few days and it's always the same advertisement in the middle. I've been forced to watch it 20 times already. Originally, I didn't have any cavities, but now that I see that advertisement, I get a fucking toothache!"
"Hahahaha!"
"I'm cramping up from laughing!"
"That Zhang Ye fellow has angered the masses!"
But even though they scolded and shouted, the truth was that even though this level of advertising intensity was nearing the limit, it was still acceptable to the people. Besides, even if they did not air Zhang Ye's advertisement, the advertising slots would not be left empty. They would still air advertisements from other brands. It was all the same, so wouldn't it matter who they watched? Besides, every one of Zhang Ye's advertisements was unique. Some were deep, some were elegant, some were exquisite, some were brainwashing, some had no bottom line, and some had no integrity. If there was no way to avoid advertisements, everyone would rather watch the more interesting ones.
The busiest industry was the advertising industry.
These days, the advertising industry's employees were having meetings almost every day. They were attending classes every day as they studied every single one of Zhang Ye's advertisements!
… …
In a classroom.
"Come, everyone, look at the projector. Today, we will be talking about Zhang Ye's latest toothpaste advertisement. Originally, we were going to talk about the sanitary ware advertisement today, but after we went back and discussed it, we decided not to talk about it. This is because this advertisement cannot be replicated. Even Li Xiaoxiao can't do it because she doesn't know how to write songs. None of us in the advertising industry can write songs like that, so this advertisement can only be done by Zhang Ye.
… …
At a gathering of the advertising industry.
"Everyone, take a look at the information in your hands. Let me analyze Zhang Ye's diamond ring advertisement. 'A diamond lasts forever, a diamond lasts forever' — this advertising slogan is really impressive!"
… …
At a university.
In a classroom for the School of Advertising and Marketing.
"Students, we won't be using textbooks today. Let's talk about the ten advertisements that Zhang Ye has endorsed. If someone had told me in the past that there was a god in the advertising and marketing world, I would definitely have scoffed at it. But today, I'm suddenly a little hesitant. If there really is a god in the advertising world, then in this era that we're living in, Zhang Ye should be the one closest to it."
… …
Zhang Ye's advertisements had caused a huge stir!
The common folk were only here to watch the buzz, but the industry was frantically researching and learning!
If Family Spring's two advertisements had already shocked them, then Zhang Ye's subsequent series of advertisements had sent the industry into a frenzy!
Toothpaste advertisements?
The industry was kneeling!
Cold medicine advertisements?
The industry was kneeling again!
The toilet advertisements?
The industry was completely kneeling!
Right now, the attitude of the advertising world towards Zhang Ye was no longer one of worship, but one of worship!
If he occasionally came up with a classic advertisement, no one would think much of it. This was because there would always be a few classic marketing cases popping up every year. But every time he did it, it would be a phenomenal advertisement. Every time he did it, it would always be an explosive advertisement. There was no other person in the advertising industry who could do this, not even within the country or overseas!
Only Zhang Ye!
Only he could do it!
… …
The news was everywhere.
"No cavities becomes a catchphrase!"
"An advertising slogan makes a diamond ring a staple in marriage!"
"Jiali milk sells out once again!"
"Zhang Ye reaches the top of the advertising endorsement industry!"
"Zhang Ye — this year's top endorser!"
"Zhang Ye's endorsement fees catch up to an S-list celebrity!"
"A breath of fresh air in the advertising world!"
"Zhang Ye: Advertising is also a form of art!"
"Zhang Ye's wedding date is imminent?"
"An industry insider exposes: Zhang Ye's wedding is in the works!"
"Why does Zhang Ye's endorsement fees far exceed his net worth? Because of that one of a kind plan! "
"The brand's evaluation of Zhang Ye: Zhang Ye is the most dedicated celebrity in the industry. It's an honor to work with him!"
"Zhang Ye's advertisements have" flooded "the entire country!"
"His exposure is heaven-defying. Zhang Ye's popularity soars again!"
Everything was going smoothly!
At this point, the fifth step of the "Reach the Summit" plan had been completed!
The next task was to focus on the fourth step — the recording of I Am a Singer. If they were lucky, they would soon be able to have their first shot at one of the seven S-list spots!
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