At Tianxi Purified Water's headquarters.
The company's upper echelons held an emergency meeting to discuss the countermeasures for Family Spring's large-scale market dominance. Everyone's faces were filled with worry and anger.
Things had changed too quickly. They had suffered heavy losses in the past few days and their market share had dropped significantly. If this continued, their net profit for the year would definitely drop sharply. This was something that they and the shareholders did not want to happen. And all of this was not because of a problem with the quality of the products. Everyone was still using the same products. It was only because of Zhang Ye's endorsement that a shocking reversal occurred! The most depressing thing was that Zhang Ye's team had approached them and were the first to do so. At that time, their endorsement deals were about to expire, but they felt that Zhang Ye's team was asking for too much and that Zhang Ye's reputation was not good. As such, they ignored them and did not even meet with them. Instead, they continued to renew their contracts with Jiang Hanwei.
8 million a year?
Do we need you to decide on the advertisements?
Don't we have the final say?
Do you think you're an S-lister?!
Even an A-lister like Jiang Hanwei had only asked for 3 million a year. Furthermore, he would do whatever they wanted him to do and would not interfere at all. So even though this decision made them feel a little complicated and subtle, they did not regret it.
"It's already been a few days and you still haven't thought of a solution?"
"Family Spring's momentum is too strong!"
"There's no way we can outbid them!"
"Zhang Ye's advertisements are too amazing!"
"Boss, what should we do now?"
"You're asking me? I should be the one asking you! What are all of you doing paying for me? Our new advertisement is going to be released soon, but we still don't have a good proposal? "
"Yes, but none of them are working."
At this moment, someone knocked on the door and came in.
"Boss, we've reached an agreement!"
"You've managed to poach her?"
"Yes, she's already downstairs."
"Quick, invite her in!"
"Boss, who is it?"
"Haha, we've managed to poach Li Xiaoxiao."
"What?"
"Guru Li?"
"Wasn't she working at BMW's China division?"
"She's already resigned from her position."
"She's a guru we're talking about! The biggest guru in the advertising industry! "
Li Xiaoxiao, female, 32 years old.
— A legendary marketing planner in the advertising world. He had handled more than a dozen advertising plans for large and medium-sized enterprises in the country. His results were amazing and he had produced too many classic advertisements. He was recognized as the number one person in the advertising world. Of course, this recognition did not include Zhang Ye, who was not in the advertising industry.
Countless companies wanted to poach her, and even many foreign brands were eyeing her. She was too popular in the advertising industry, so no one knew why she chose Tianxi Purified Water. At least they knew their own limits. They didn't think that the position of advertising and marketing director would be more attractive than that of BMW in China. If there was a possibility, then there was only one!
She wanted to meet Zhang Ye!
She wanted to compete with Zhang Ye in the same brand competition field!
…
Two days later.
Just as the advertising world was still worshipping and learning the essence of Family Spring's advertising, and just as Family Spring continued to dominate the market on a large scale, an accident occurred!
Jiang Hanwei's advertisement was placed on a television station!
"Six Paths Selection!"
"Eight steps of processing!"
"Eleven Streams of Purification!"
"Tianxi, the clearest purified water!"
On this day, Tianxi Purified Water made a strong debut. The effect of the advertisement was reflected on a large scale overnight, with the sales of Tianxi Purified Water increasing by 10%, 15%, 20%. The sales volume increased exponentially, and it even showed signs of rivaling Family Spring's!
This was too sudden!
It was so sudden that even the industry and Family Spring were stunned!
The advertising world was in an uproar as they went crazy with excitement!
"Who made Tianxi's advertisement?"
"That's amazing!"
"Digitizing the purification process? It's really going to have a huge impact on the brand! "
"I have news. It's Li Xiaoxiao!"
"What? It's her? "
"Aiyo, it's no wonder!"
"The number one goddess of the advertising world has gone to Tianxi?"
"Is she crazy? There are so many big companies out there, but she chose them with her eyes closed! "
"Yeah, Tianxi's conditions aren't the best."
"Could it be that she's going to arm-wrestle with Zhang Ye?"
"Damn, that's really possible!"
"This is too exciting! This is going to be so exciting! "
"Come and see, the gods of the advertising world are fighting! The two greatest gods are going up against each other! "
It was yet another phenomenal advertisement!
Logically speaking, it was already not easy to produce a phenomenal advertisement every year. No one could have expected that two phenomenal advertisements would appear at the same time within a week. Furthermore, these two advertisements were even from the same brand's competitors. This was too big of a deal!
Zhang Ye versus Li Xiaoxiao?
A duel between two gods of the advertising world?
For a moment, the entire industry was extremely excited!
"Who do you guys think will win?"
"I don't know."
"Li Xiaoxiao has the advantage. She's a professional."
"That's true. That fellow, Zhang Ye, is just someone who likes to play around. Whichever industry he wants to enter, he'll just jump in and do whatever he wants. That's also a kind of realm!"
"In terms of results, Li Xiaoxiao has more successful cases."
"But in terms of effectiveness, Zhang Ye's success is still greater."
"Let's not blindly analyze the situation. It's useless even if we analyze it at our level. Li Xiaoxiao has already made her move, so let's see how Zhang Ye responds to it."
…
At Zhang Ye's Studio.
The manager and staff of Family Spring's advertising team were all here.
"Teacher Zhang!"
"Have you seen the Tianxi Purified Water commercial yet?"
"Please give us some ideas."
"Family Spring's sales have also taken a hit!"
Taken a hit?
How could that be possible?
Zhang Ye had been busy with other things these past few days. He had too many things on his plate, so he didn't pay attention to this. He said, "Don't worry, everyone. Where's the commercial? Let me have a look at it first. "
Ha Qiqi and the others also came over to sit down.
The commercial turned on and Jiang Hanwei appeared.
After watching it, Ha Qiqi and the others were secretly impressed. This commercial was really good!
It was simple!
But it was a return to simplicity!
This was definitely not the work of an ordinary person!
Processing, purification, and so many layers of filtration were laid out one by one. Actually, anyone who understood the internal workings of a company would know that this was very difficult. In the purified water industry, how many of them couldn't do it? Some of them might even have a more complicated processing process than theirs. But that was how commercials were. You said it? Then it's yours. When the people see it, they will feel that your purified water is the cleanest and most reassuring of all. This was what was amazing about it.
And it even looked a little familiar?
This commercial was very similar to the Le Bashi's 27 Layers Purification commercial from his previous world. The principle was the same.
Zhang Ye looked up and said with a smile, "Whose idea was this?"
The people from Family Spring said, "It was Li Xiaoxiao, a godly person in the advertising world. When this commercial was released, it had a huge impact on our sales. The executives couldn't sit still any longer and sent us over to look for you. They wanted us to get your opinion on whether we should continue competing, fight back, or change our strategy? Right now, a lot of people in the industry are guessing that Li Xiaoxiao's reason for joining Tianxi this time … is because of you! "
Because of me?
Why is it because of me!
Zhang Ye didn't know whether to laugh or cry.
The competition in the advertising world was also very intense!
This was also a cruel and bloody war without any gunpowder. Everyone fought back and forth, and if they were not careful, they would lose everything. Only the experts could survive!
Actually, Zhang Ye had already written a "script" for Family Spring. With the soaring sales, even if Tianxi Purified Water came in to snatch some of the market share, it wouldn't hurt Family Spring too much. Family Spring's brand had already been established, so they could just ignore it. At most, they would only sell a few tens to 100 million less every year. Zhang Ye could also ignore it. He was doing very well and had also completed his endorsement mission for Family Spring.
But he didn't. He decided to do something about it.
Li Xiaoxiao?
She's targeting me?
If I don't accept the challenge, wouldn't that be a little inappropriate?
Alright then.
As you wish.
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