Sunday.
Noon.
The studio was filled with the aroma of food.
Everyone was here, including Zhang Ye.
"Director Zhang, it's time to eat."
"Everyone, have a taste of the dishes made by our female colleagues."
"Director Zhang, can we have a drink today?"
"Drink as you like!"
"It's not good working hours, is it, Director Zhang?"
"It's the weekend today, so there's no time for that."
"Alright, I'll go get the alcohol."
"Come, come, come, let's all start eating!"
"Cheers! Let's celebrate I Am a Singer getting first place in the nationwide viewership ratings again!"
"We already finished celebrating that last week. This time, we should be celebrating Sing!'s surrender and change of broadcast time. After fighting with Central TV Department 1 so many times, we've finally beaten them into submission this time!"
"Right, let's celebrate that!"
"Cheers!"
"Hahaha, cheers!"
Over here, a celebratory feast was held. Ever since Central TV Department 1 announced that Sing! would be changing its broadcast time yesterday, the fourth step of their "Reach the Summit" plan could be said to have succeeded ahead of time. Without their biggest competitor, without Sing! disrupting the situation and sharing the popularity with them, no one could stop them anymore. To be honest, the studio's staff were quite worried at the beginning. They knew that a singing show was not the best choice at this time. Even if the viewership ratings were quite good, with Sing! going head-to-head, they would still lose a lot of popularity and affect the implementation of their plan. But now, this outcome was undoubtedly the best they could hope for. As the saying goes, it was a close shave. The crux of the matter was that Zhang Ye's role in I Am a Singer was also much more than what they had imagined. As a result, the huge amount of attention and popularity generated by the show was successfully transferred to Zhang Ye — this was their ultimate goal, and it was more important than anything else.
At midnight tonight, the National Celebrity Rankings Index was updated.
Chen Guang shot up to the front of the B-list rankings.
The has-been Zhao Wuliu returned to the D-list rankings.
He Huan's ranking rose by six places.
Amy's ranking rose higher and higher in the B-list rankings.
Xiaodong and Chen Guang were both very close to the A-list rankings.
Grandma Zhang was the one who experienced the greatest increase in popularity out of all of them. The jump was shocking. In just one night, Grandma Zhang had been promoted to the B-list rankings. Although Zhang Xia was a familiar face to the public and had appeared on the Spring Festival Gala every year, everyone knew her. But due to the audience, Grandma Zhang's popularity had always been around the C-list. The older generation liked her very much, but she had almost no fans among the younger generation. This was also the reason why Grandma Zhang's popularity had always been tepid.
But this time, with her performance in I Am a Singer, Zhang Xia's songs and singing skills had completely subverted everyone's expectations. Coupled with her rather fashionable silver hair, many young people had become the old lady's fans. This was the reason why Grandma Zhang had become so popular overnight. Of course, this kind of explosive popularity was the result of Zhang Xia's decades of cultivation and the accumulation of her image. It was a miracle caused by the combination of various conditions. Others could not do it.
As for Zhang Ye?
His ranking remained unchanged.
He had been number one in the A-list for a long time.
Some people just glanced at it and skipped over it. However, if someone were to click on the statistics behind Zhang Ye's name, they would discover that this number was completely different from when he had just reached the top of the A-list rankings. It had more than doubled and had already left the other A-list celebrities far behind him in the dust. Furthermore, he was no longer as far away from the seven S-list spots as he was before! While everyone and the media were unaware, Zhang Ye had quietly and slowly closed the gap between him and those seven S-list spots!
After lunch.
The studio's staff sat down together.
Zhang Ye asked, "How far away are we?"
Ha Qiqi held up the statistics and said, "We've caught up by quite a bit, but we're still quite a distance away."
Zhang Zuo smiled and said, "Perhaps it's because those seven S-list spots haven't been moved for so many years that it's deeply ingrained in everyone that no one can sit in them. That's why the media hasn't paid attention to it yet. We can take this opportunity to win by surprise and catch them off guard."
Wu Yi snickered. "Yeah, they haven't realized it yet."
Tong Fu said excitedly, "Are we going to implement the fifth step?"
Ha Qiqi nodded. "I think it's time."
"Yes, I agree." Zhang Zuo looked at the date. "This time frame is exactly where we planned it to be. We should be able to start now."
Ha Qiqi asked, "Director Zhang, are you busy recording the show?"
Zhang Ye smiled. "It's alright. I'm already on the right track, so I can spare some time."
Ha Qiqi blinked. "Then you'll have to be a little busier."
Zhang Ye nodded. "I was the one who proposed the 'Reach the Summit' plan, so I was the one who made the final decision. From that moment onward, we won't have any time to rest. Regarding this, how could I not be mentally prepared? Which brands have you decided on? Are there any that I'm familiar with? It'll be easier to handle those that I'm familiar with, but it'll be more troublesome for those that I've never come into contact with before. "
Ha Qiqi took out a document and handed it to Zhang Ye. "Back when you were working on the show, we already had preliminary contact with these companies. Of course, it was only preliminary contact and we didn't have any in-depth discussions with them. There are too many rumors about you, and some of them are rather negative, so we need to familiarize ourselves with them first. Some of the brands are very interested in you, but many of them have fixed celebrity endorsers, so I'm afraid it won't be easy to negotiate with them, especially those that are endorsed by the Heavenly Kings and Queens. I reckon that it will be very difficult to get them to sign up, so we can only try our luck. "
Zhang Ye said, "Let's make a name list first."
Ha Qiqi said, "OK."
Try his luck?
That wasn't Zhang Ye's style!
Since they were going to play, then they had to play it big!
The 'Reach the Summit' plan was a series of steps from start to finish. It was a plan designed to help Zhang Ye reach the S-list. The first step was for the second step, and the second step was to lay the foundation for the third step. As for the fourth step of the variety show, it was actually a service for the fifth step. It was to increase Zhang Ye's popularity on television and increase his continued exposure. This would increase his appeal on television so that the fifth step could be completed more smoothly!
The fifth step of the plan was to snatch the endorsement deals!
Why did they choose this time frame?
Because at this time frame, many of the endorsement deals for the big brands were about to expire. At least seven or eight of the major endorsement deals and related celebrity contracts were about to expire one after another. Some of the endorsement deals might be renewed, but others might not. Therefore, this window period was very important!
Some of the more ordinary endorsement deals would not be fought over by the A-list or B-list celebrities. For some of the worse endorsement deals, even the slightly more famous celebrities would not accept them. They would not be willing even if they were offered a lot of money. Only some of the has-been celebrities or newcomers would be willing to earn this money.
But there were also some big brand endorsements that even the A-list celebrities would fight over. This was not just a matter of money. Some of the brands were also very helpful in increasing a celebrity's popularity and exposure. Disregarding everything else, just take a company like Brain Gold, which was the number one health supplement brand, for example. They could easily throw out tens of millions of RMB a year to buy advertising spots on the major television stations, but they did not feel the pinch at all. The title sponsorship for I Am a Singer alone cost 200 million RMB. And every time Brain Gold's 15-second commercial was broadcast, Zhang Ye's screen would always appear. He would appear on Beijing Television, Shanghai Television, and even Hunan Television.
Why?
Because Brain Gold had bought advertising spots!
Because Zhang Ye was the brand spokesperson for Brain Gold!
Not only did he earn money, but he also had the help of a company to advertise and increase his exposure. Who wouldn't fight for it?
But some of the smaller companies and brands did not have this kind of strength. Some of the fake and shoddy products or brands that did not do well in their advertising would even pull down the celebrity's image and popularity. When people saw this, they would think, Whoa, you even took on this crappy commercial? How bad would you have to be to do that? As a result, the people would look down on the celebrity and think that he was really out of money. This would also cause the celebrity's endorsement value and influence to drop. The other companies that endorsed the celebrity would also look down on them and would not approach them for some of the better projects. Therefore, the waters of the advertising endorsement industry were still very deep. The good ones would be fought over, while the bad ones would be ignored. The big and small ones would be different, good and bad.
But this time, Zhang Ye was prepared to venture into the advertising endorsement industry!
Don't underestimate the popularity brought by the exposure of an advertisement. One or two might not mean much.
What about three?
What about five?
What about eight?
Just imagine, when the people turned on the television every day, they would see Zhang Ye on every channel and it would still be Zhang Ye. As long as they turned on the television, there would be Zhang Ye's advertisement. As long as they went to a video website, there would be Zhang Ye's picture. What kind of concept was that? This was the forced insertion of an advertisement. It was enough to add to Zhang Ye's popularity!
This was the fifth step of the "Reach the Summit" plan!
If this step was completed, the "Reach the Summit" plan would be nearing its end!
The day of success was getting closer and closer!
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
