"Zhao Xi, how's your arrangement going?"
"I've pulled a lot of Huanyu e-commerce merchants to our platform."
"Jiang Fang, what about you?"
"I've led more than 20 medium-sized companies to go directly to Huanyu's e-commerce headquarters to force them to step down."
"Very good, Jiang Fang, you've done well."
"Lao Cai, what about you?"
"I've contacted all the major mainstream media outlets. Many netizens are on our side in this media attack on Huanyu e-commerce."
"Not bad, Lao Cai."
In Ali's office, Teacher Ma laughed heartily.
He hadn't been so happy in a long time.
As long as they followed this strategy, sooner or later, Ali would stand in the first place again.
However …
Before Teacher Ma finished the meeting, Jiang Fang suddenly received a phone call.
"Boss Ma, it's bad."
"What's bad?"
"The 20 medium-sized merchants we sent are back."
"What's bad about that … It's okay if they're back. Maybe we didn't achieve our goal. Jiang Fang, it's okay. Huanyu e-commerce is so big. These 20 medium-sized merchants aren't very strong. How can they force Huanyu e-commerce? However, Huanyu e-commerce has seen our competition. I believe they must be under a lot of pressure. "
Teacher Ma was relatively calm.
Teacher Ma didn't think that these 20-odd medium-sized businesses would be able to force Huan Yu E-Commerce to give up their position.
They were still too weak.
If they could join forces with Gree, Heil, TCL … these heavy household appliance companies, they might be able to force Chen Yu to step down.
However, this was unlikely.
Huanyu e-commerce had reached a cooperation with household appliance companies at the very beginning.
The more important the company was, the harder it was for them to leave.
However, it didn't matter.
Teacher Ma didn't want Huanyu e-commerce to step down. He wanted to put pressure on Chen Yu.
However, Teacher Ma seemed to be wrong.
Jiang Fang's face became a little ugly. He said weakly, "Boss Ma, these 20 merchants said they don't want to leave Huanyu e-commerce platform. At the same time, more than 100 medium-sized merchants also said they won't open stores on Taobao. They will continue to stay on Huanyu e-commerce platform. "
"Oh?"
This made Teacher Ma slightly surprised. However, his expression was still as usual. "Chen Yu is very powerful. Could he have bribed them?"
That seemed possible.
However, Jiang Fang still shook his head. "Boss Ma, that's not it. The main thing is that Huanyu's e-commerce company has registered a trademark for the Double 11 this time."
"Double 11's logo?"
"What …"
Teacher Ma's heart skipped a beat. Then, his entire body began to tremble.
…
That's right.
Chen Yu took out the Double 11 trademark registration license. Naturally, it wasn't just for the merchants to see.
At the same time, Chen Yu did this for the sake of his business partners.
After the Huanyu e-commerce headquarters showed the trademark registration license, Chen Yu immediately ordered the media to publish the trademark.
Huanyu e-commerce company stated that the Double 11 trademark was created by Huanyu e-commerce and was the first logo to be used as a trademark. Since the launch of the Double 11 promotional festival, Huanyu e-commerce had used a huge amount of manpower, material, and financial resources for the promotion and achieved a very good publicity effect. Without the authorization of Huanyu e-commerce company, it is illegal for any company or individual to use the Double 11 trademark. At the same time, Huanyu e-commerce company will hold the relevant companies and media accountable and reserve the right to sue in court. From today onwards, we hope that the merchants who are suspected of infringing Huanyu e-commerce company's Double 11 trademark will remove all advertisements and logos.
What was shameless?
This was it.
What was the king's bomb?
This was also it.
No one would have thought that the Double 11 promotion would be registered as a trademark by Huanyu e-commerce company.
Moreover, when the Double 11 battle started, Huanyu e-commerce company took out the Double 11 logo.
When this operation was released, more than 20 medium-sized enterprises that went to Huanyu e-commerce headquarters that day were dumbfounded.
Even more dumbfounded were the business partners that Huanyu e-commerce company had mentioned.
For example, Ali.
"Chen Yu is shameless."
"Huanyu Technologies is a b * stard. How can Double 11 be registered as a trademark?"
"What do you mean by they used a huge amount of manpower, material, and financial resources to promote Double 11? We also spent a huge amount of money to promote Double 11."
The Eighteen Arhats were dumbfounded by Huanyu Technology's move.
It turned out that they wanted to take advantage of Huanyu e-commerce company's promotional festival to increase their user base.
But they did not expect Huanyu e-commerce company to be on guard against them.
Moreover, they were shameless enough.
They did not take out the Double 11 trademark earlier or later. They took it out when they had spent a lot of money and Double 11 was about to arrive.
This operation directly reduced the huge amount of money that Ali had spent on promotion to zero.
Then, here was the problem.
At this time, would they continue promoting Double 11 or stop?
If they continued to promote Double 11, they would definitely be sued by Huanyu e-commerce company. Moreover, they had the trademark, and Ali would definitely lose the lawsuit.
But if they stopped the promotion, all the previous promotion costs would be ruined.
Of course.
This was not the most important thing.
The most important thing was …
Although Double 11 was created by Huanyu e-commerce company, all the e-commerce platforms wanted to take advantage of Huanyu e-commerce company's momentum to get a share of the online shopping. Therefore, it was not just Ali. Some other e-commerce platforms also spent a lot of money to promote Double 11. But now, not only could they not promote Double 11, but all the money they had spent previously was used to promote Huanyu e-commerce company.
This was what was truly amazing.
They had worked so hard for so long, but they did not expect that they would be working for others.
…
"Boss Ma, what do you think we should do?"
"Boss Shao, don't look at me. How would I know?"
"Boss Wang, what do you think?"
"Don't look at me. Ask Dangdang's Boss Lee and Boss Yu."
Ali, Yi Qu, Zhuo Zuo, Amazon, and Dangdang. The founders of the four second-tier e-commerce platforms in China gathered together.
In fact, Wei Pinhui had to be included.
However, the major shareholder of Wei Pinhui was Chen Yu. Although Wei Pinhui and Huanyu e-commerce company were two different companies, they were actually one company.
Naturally, these people would not invite Wei Pinhui.
As for other companies such as Jingdong, Fanke, and so on, they were just established not long ago and were not qualified to sit with them.
"Dangdang only sells books. To be honest, we are not directly competing with Huanyu e-commerce company."
Li Guoqing smiled bitterly and said while holding up his eyes.
"Boss Lee, the battle hasn't even started yet, and you're already scared?"
Wang Shutong, the CEO of Zhuo Zuo and Amazon, snorted softly and turned to the other founder of Dangdang, Li Guoqing's wife, Yu Yu. "Boss Yu, I heard that you call the shots in Dangdang, right?"
Yu Yu, who had always been shrewd, said, "Who said that? Dangdang is my assistant. However, since we are all sitting together, let's discuss it together. Otherwise, we will be seriously injured by Chen Yu this time. "
Dangdang only sold books online and did not directly compete with Huanyu e-commerce company.
However, Huanyu e-commerce company was a comprehensive e-commerce platform.
Since it was a comprehensive platform, it would sell everything, including books.
In order to attack Dangdang, Huanyu e-commerce company's book channel had formulated a five-year non-profit strategy.
It did not matter whether it made money or not, the important thing was whether it could defeat Dangdang.
Without a doubt, even if Dangdang did not directly compete with Huanyu e-commerce company, it was still under a lot of pressure.
This time, Huanyu e-commerce company made a big deal out of the 11/11 promotional festival.
Dangdang naturally wanted to ride on the hype.
However, it did not expect that it would not only fail to ride on the hype, but also cause the money it invested to go down the drain.
"Boss Ma, you have been fighting with Huanyu Technologies for the longest time, so you know Huanyu e-commerce company the best. Why don't you say something?"
Yu Yu changed the topic back to Teacher Ma.
"I …"
"Actually, I don't have a good way to deal with Huanyu e-commerce company."
However, even though he said that, waiting for death was not Teacher Ma's specialty. After thinking about it, Teacher Ma said, "How about this, we gather all our forces and report it to the relevant departments. If Huanyu e-commerce company does this, how can our e-commerce platform survive? Of course, the higher-ups may not care so much about whether our platform survives or not, but we can focus on all the merchants on our platform. "
"That makes sense. Although the strength of each of these merchants is average, there are a lot of them. The higher-ups have to consider it fully."
Shao Yibo nodded in agreement.
However, Wang Shutong shook his head. "However, the 11/11 trademark is in the hands of Huanyu Technologies, and this trademark was also issued to Huanyu Mall by the higher-ups. Even if the higher-ups want to protect us, they can't ignore the 11/11 trademark. "
"So, this is also the most difficult thing."
Teacher Ma sighed.
Huanyu e-commerce company registered the 11/11 trademark in advance. It was not just a trademark problem, but also management and legal issues.
If the higher-ups ignored the trademark issued by the higher-ups, how were they going to manage it in the future?
Not to mention that these e-commerce platforms were average, even if they were strong, the higher-ups could not act recklessly.
Besides, this was also a reflection of market competition.
Although these e-commerce platforms were related to the economy, if they could not compete, it was normal for them to be eliminated by the market.
Generally speaking, the higher-ups did not want to interfere in such market competition.
"Another plan is that we don't participate in the 11/11 promotion this time. We'll postpone it."
Teacher Ma said the second plan.
The first plan was obviously not going to work, so they could only use the second plan.
However, the second plan was also obviously problematic.
Everyone knew about this problem.
That was the problem with the publicity and investment for the 11/11 promotion.
The four companies had invested a lot of money, but there was no effect. Instead, they supported Huanyu e-commerce company.
Even if the uncle could tolerate this, the aunt would not be able to take this lying down.
"I know what everyone is thinking, but this hole was obviously dug by Huanyu e-commerce company. We've already jumped into it, so we can only admit defeat."
Teacher Ma was naturally unconvinced.
However, no matter how unconvinced one was in the business world, they could only endure it now.
"Boss Ma is right. Everyone, don't be impulsive."
Zhao Yibo also became rational.
"Alright, we'll admit defeat this time."
The couple also nodded.
This lesson was deep.
However, even if they were unconvinced, there was nothing they could do.
Could they continue to do it under the cover of the 11/11 promotion?
The other party's trademark was there. If they were to get halfway, they would ask the Industry and Commerce Department to cause trouble for them.
At that time, it would be even harder to clean up the mess.
"But the effect of changing the timing is far from as good as the 11/11."
Although Wang Shutong felt uncomfortable, he could only accept it.
However, other than the 11/11, there were not many days left in 2005.
"Why don't we choose 12/12?"
Teacher Ma suggested.
The 11/11 was on 11/11.
This should be the best time to do so.
This timing was in the second half of the year.
It was different from the first half of the year.
In the first half of the year, everyone had just finished celebrating the Chinese New Year and was preparing to make money. How much money could they spend?
Therefore, the main spending force was in the second half of the year.
On 11/11 in the second half of the year, there was still some time before the Chinese New Year. At the same time, the public had also made a lot of money.
This was the best time to show their spending.
It was also because of the special timing of 11/11 that the platforms had spent a lot of money to follow this wave of promotion.
However, they did not expect that they would not be able to use it on such an important promotion day.
"I think 12/12 is fine."
Shao Yibo agreed and said, "12/12. They'll be on 11/11 and we'll be on 12/12."
Although 12/12 was not as good as 11/11, it was still a good timing.
"Alright, then let's agree. We'll do this promotion together on 12/12."
Teacher Ma looked at everyone. He was asking for everyone's opinion.
"No problem."
Everyone nodded.
"Oh right, we have to register the 12/12 trademark. The four of us have to set up a new company. The new company will register the 12/12 trademark and authorize the four of us to use it. "
"Boss Wang, that's a good idea. This way, everyone can use the trademark. There won't be a problem of who owns the trademark."
Teacher Ma also agreed with this plan. "If you didn't mention it, I wouldn't have thought of it."
"It's nothing. I'm just afraid of Huanyu Technologies."
Wang Shutong was a little depressed.
After being messed with by Huanyu Technologies, she had to be more careful.
"Alright, it's settled then."
After they finished talking about business, everyone was ready to leave.
There were still a lot of things waiting for them to do.
For example, they had to remove the previous 11/11 advertisement.
At the same time, they had to appease the merchants who were working with them.
In addition, they had to fully prepare for the next promotion, which was 12/12.
However, just as everyone was about to leave, Wang Shutong said, "Well, let's not leave. I don't think we can do 12/12."
"Why?"
Teacher Ma asked curiously.
"Here, look."
Wang Shutong turned the laptop around. "I just checked the trademark website. The 12/12 trademark has also been registered by Huanyu E-Commerce."
"F * ck …"
Looking at the data displayed on the trademark website, the founders of the four e-commerce platforms broke down.
"The 11/11 trademark has been registered by them. The 12/12 trademark has also been registered by them. How are we going to survive?"
"Is Chen Yu trying to kill us?"
"Check the other times. What about 10/12?"
"10/12 has also been registered by them."
Wang Shutong felt a little pain in his heart.
Not only that, Wang Shutong continued to check. "It's not just the 2/10,518,618,818 … and other times that look good have all been registered by them."
In fact, if Wang Shutong checked seriously enough …
She would find that all the 365 days a year had been registered by Huanyu E-Commerce.
Anyway, it didn't cost much to register the trademark. After all the registration, let's see how you choose the promotion time.
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