At AOL.
"Boss, MSN has overtaken ICQ in terms of concurrent users."
"D * mn Microsoft. Their MSN is copying our ICQ."
"Yes, I think so too. However, we didn't gain much from the previous lawsuits."
"What do you think?"
"I did some research. ICQ had always been ahead of MSN. The reason why MSN overtook us was because we had shrunk our marketing. I suggest that we increase our marketing. As long as we have enough marketing, ICQ will still have an advantage. "
"You know that ICQ isn't the only business in the headquarters. There are many other businesses."
"However, if we can't continue marketing, ICQ will be in a worse position."
"Do you have a specific marketing plan?"
"Yes, we can put the main publicity area on our Wechat Moments. Wechat is the fastest growing website. At the same time, it's the most active website with the most young people. This kind of website will overlap with our ICQ's audience. This will help to promote our ICQ. "
"However, Wechat's advertising fees have never been cheap."
"Boss, there's good news. Wechat has come up with a better marketing plan. They've lowered their advertising fees by 50%. "
"Really?"
"Yes, I've confirmed it."
"Very good. I'll leave it to you."
…
At Sony.
"Mr. Hirai, Microsoft's latest Xbox is doing well in the market. It's putting a lot of pressure on our PS3. In fact, their sales last quarter exceeded ours by 20%. "
"What's wrong with us?"
"Mr. Hirai, I think that our console and games are as good as the Xbox. In fact, we might even be better than them. However, Microsoft has been increasing their marketing efforts in the gaming console market. For example, they've signed dozens of internet celebrities to promote their Xbox on Huanyu Video. This has become a trend among the young gamers. "
"Huanyu Video? This website is so good at marketing?"
"Yes, Mr. Hirai. Huanyu Video is different from other video websites. They focus on short videos and recommend them accurately. Users could instantly gain popularity by browsing the short videos they liked. Microsoft relied on this kind of marketing to create a trend in the North American market. I think we can follow up. And, there's a piece of good news recently? "
"What good news?"
"Huanyu Video recently reduced their promotional fees by 50%. If we follow up now, we can definitely suppress Xbox."
"Can't Microsoft increase the marketing funds for Huanyu Technologies?"
"Mr. Hirai, you might not have noticed, but Huanyu Technologies and Microsoft are currently competing in China. This time, Huanyu Technologies is targeting Microsoft. That's why we excluded them. "
"It seems that this is indeed good news. I'll leave this matter to you."
…
Oracle bone inscriptions.
"Ellison, the latest survey data shows that our office software business has dropped to 10% of the North American market. Our main competitor, Microsoft Office, is at 80%. The higher-ups might not allocate too much funds to you this year. "
"Mr. Fokke, how can we do this? Office software has always been Oracle's core business. How can we give it up? Furthermore, our office software business was better than Microsoft Office in the past. How can we give it up because of some difficulties? "
"Ellison, this is not my intention. This is the decision of the headquarters."
"Mr. Fokke, if the headquarters decides to do this, our office software business will be completely destroyed. If that's the case, I might agree to cooperate with Huanyu Technologies. "
"Cooperate with Huanyu Technologies? What do you mean?"
"Recently, Huanyu Technologies sent someone to contact us. They proposed a new proposal. They suggested that we make our office software business free."
"Free. Let everyone use our office software for free."
"Yes."
"Ellison, are you crazy?"
"No, I'm not crazy. In China, Huanyu Technologies' WPS has changed from charging to free. Because of this, their market share has skyrocketed to 40%. I predict that WPS 'market share will eventually surpass Microsoft Office's. "
"Even if that's the case, with 100% market share, what can we do? Can we make money?"
"Yes. Huanyu Technologies' WPS will be free for ordinary users and charged for members. Ordinary users can use more than 90% of WPS 'functions, but some professional functions will be charged. I believe that as long as our market share increases, our members will also increase. "
"You think this model will work?"
"I think this is our only way out. Moreover, Huanyu Technology has expressed that they can help us with publicity and promotion in the future. "
"Why is Huanyu Technologies helping us?"
"Because Huanyu Technologies is competing with Microsoft for the operating system business in China."
"This is to our advantage. Okay, Ellison, I need a detailed report. "
"Yes."
… …
Huanyu Technologies could not do anything about Microsoft's operating system in China.
However, this might not be the case in the global market.
With Wechat and Huanyu Video, Chen Yu had two trump cards.
Whether it was Wechat or Huanyu Video, they were both global websites.
To not affect the globalization of these two websites, Chen Yu did not hesitate to sell a series of shares and investment tycoons.
Also, these two websites were registered in the US.
Therefore, in the process of globalization of these two major websites, there was not much interference.
Chen Yu could not deal with Microsoft's operating system for the time being.
However, Chen Yu could still deal with Microsoft's other core businesses.
Office software, gaming, instant messaging, these were Microsoft's core businesses.
Although these core businesses were not as important as the operating system, if there were any problems, Microsoft would be in trouble.
Therefore …
Once Huanyu Technologies took action, Oracle, AOL, Sony, and other global tycoons followed suit.
Even though AOL and Sony were Huanyu Technology's competitors in this industry, Huanyu Technology was still considered to be Huanyu Technology's competitor.
But in today's globalized world, it was normal for companies to cooperate with each other and compete with each other.
Moreover, Huanyu Technologies's cooperation was too tempting.
For example, instant messaging.
Huanyu Technologies did not have instant messaging in North America, but he could help any of them.
For example, ICQ.
As long as Wechat introduced ICQ's information, Microsoft's market share would overtake MSN.
As for the gaming business …
That was too easy.
Huanyu Video's accurate recommendation of short videos was the biggest highlight.
However, when there was competition, Huanyu Video would not recommend Microsoft's Xbox.
When there was no competition, Microsoft could rely on a series of internet celebrities to record short videos to promote their Xbox. When there was competition, Huanyu Video would restrict Microsoft's Xbox. Don't think that Huanyu Technologies was shameless. Such shameless methods were too civilized. Huanyu Technologies did not shut down Microsoft's Xbox.
They were all competitors. Chen Yu did not want to use this method to deal with his competitors in China. But overseas, he would not hold back.
In fact, this was normal.
It was just like how Microsoft had been bundling IE and MSN into their operating system.
Huanyu Technologies was more generous when it came to office software.
At most, they would provide some advertising, and the companies would have to work hard to do so.
However, in the office software business, Huanyu Technology was already very familiar with it.
Ah, you don't know how to play for free?
It's okay.
Huanyu Technologies would teach you.
Huanyu Technologies could teach Oracle about the office software business in China.
Don't thank me. You are too polite.
You ask why I am helping you.
There is no why.
If you ask why, then please call me Lei Feng.
Of course, this was a joke.
Huanyu Technologies was not Lei Feng. Chen Yu was not that generous.
The other companies naturally saw through Huanyu Technologies' strategy.
However, even if they could see it, when the benefits were tied together, it was fine as long as everyone knew about it.
…
"Bill, I think we are in trouble."
"Steve, what's wrong?"
"The teams that we formed with the top security companies didn't have much of an effect."
"Oh, Huanyu Technologies made their Huanyu system so secure?"
"You can't say that. Huanyu's system still has many loopholes. But Huanyu Technologies used a series of methods to render our attacks useless. "
Steve introduced Huanyu Technologies' latest security card to Bill, IP address locking, Internet cafe management software, and other operations.
Bill smiled bitterly. "I have to say, Huanyu Technologies's understanding of the Internet is far above ours."
This was not modesty.
Although Microsoft was very powerful.
But the outside world had always regarded Microsoft as a software company.
Microsoft actually lacked the Internet gene.
Although Bill had been working hard in this area, the results were minimal.
Currently, only MSN was performing well in the global market. The other Internet businesses had declined significantly.
"Indeed."
Steve nodded. "But this is not the worst for us."
"Steve, is there anything more serious?"
"Huanyu Technologies has joined forces with Sony, Oracle, AOL … and other companies to attack our gaming, instant messaging, and office software businesses."
"What?"
Bill was shocked.
One had to know that their competitors were not limited to a single region of the market.
For example, in China.
In fact, even if any of their businesses failed in China, it was only a regional market. It would not affect the global market.
But Sony, Oracle, AOL … their series of businesses were all global.
If they overtook these businesses, Microsoft's cash flow would be greatly affected.
This was actually somewhat similar to when Microsoft attacked Huanyu Technologies' gaming business.
Microsoft's core business was the operating system.
But the operating system business was not necessarily the most profitable.
In other words, although the operating system business was profitable, they also had to invest a lot in this area.
Microsoft also had to rely on a series of other businesses to support their profits.
For example, instant messaging, office software, and even gaming, which relied on the operating system.
If these businesses were attacked, it would also affect Microsoft's operating system business.
"Huanyu Technologies has made a good move."
"Yes, they are starting to counterattack."
"Steve, contact Chen Yu from Huanyu Technologies. I want to talk to him."
"Bill, let me go."
"No, I have to go personally."
"Okay then."
Steve knew that Bill was nervous.
(End of chapter)
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