"Chen Yu, are you in Hang City?"
"How do you know?"
"Haha, Huanyu Mall is our competitor. We have to keep an eye out for news about you."
"Tsk tsk … Student Lu, not bad. You got into the role so quickly."
Chen Yu was a little surprised when he received Lu Xue's call.
"Let's have dinner together tonight."
"You're in Hang City too?"
"I've been in Hang City for a few days."
"Are you really here to spy on our Huanyu E-Commerce?"
"Half and half. Let's talk about it tonight."
"Okay."
That night, Chen Yu saw Lu Xue, who he hadn't seen for a long time.
"Student Lu, why are you so late? I've been waiting for you for half an hour."
"Sorry, sorry. I was just inspecting the market in Hang City. I was delayed by a few customers."
"You're in good working condition."
"Can't help it. We're under a lot of pressure to compete with Huanyu E-Commerce."
"What do you mean by Huanyu E-Commerce? I'm also a major shareholder of your Weipin Club."
"I don't care. Anyway, I'm in charge of Weipin Club now. It's mine."
"Okay, okay. Boss Lu, have a glass of water first to quench your thirst."
Chen Yu gave Lu Xue a glass of water: "It seems that you've gained a lot recently. Do you have any insights?"
"I don't have any insights. But after inspecting Hang City, I realized why you set up your headquarters in Hang City."
"Why?"
"There are a series of small and medium-sized enterprises here. Although these small and medium-sized enterprises are not very strong, their product lines are extremely rich. At the same time, their prices are not expensive. In addition, everyone here is more open-minded and easy to accept new things. The computer penetration rate is relatively high, which is very helpful in promoting online shopping. On the other hand, our Weipin Association is slightly weaker in Beibei City compared to Hangzhou City. "
"This is nothing. Bei City is the political, cultural, and economic center of the country. In fact, it's not that bad. In addition, logistics will become more and more developed in the future. The initial advantage in Hang City will not be particularly obvious. "
"I think so too."
Lu Xue nodded: "By the way, I heard that you're going to have an 11/11 promotion."
"Yes, aren't you following up?"
"Of course. You're the leader in the industry, and your promotions will also help us a lot. At the very least, this wave of promotions will increase the number of online shoppers by a lot. "
"You're quite good at borrowing power."
"Ali's side will probably follow."
"Probably."
Chen Yu nodded.
After several rounds of competition with Ali, Huanyu's e-commerce had become the number one in the industry.
However, after several rounds of competition with Huanyu, Teacher Ma also recognized his position. He was no longer fooled by Chen Yu. Instead, he wholeheartedly focused on C2C. Although Alibaba was still incomparable to Huanyu's e-commerce platform, with the latest round of funding, Alibaba had gained a lot of users and became the second largest e-commerce platform in China.
"But recently, I've heard some bad news about you guys."
"What news?"
"Did you guys come up with a 50% discount plan?"
"Yes, do you think this is bad news?"
The 50% discount plan for 11/11 had been launched. There was no need for other competitors to inquire about it. They just needed to know.
"Have you noticed that many merchants don't agree with this plan?"
"That's not a big deal."
Chen Yu nodded: "There are people who agree and people who object to any plan."
"But if it's a 50% discount, I'm afraid the merchants won't make much money from this promotion."
"That's not necessarily true. What if the volume increases?"
Once the volume increases, not to mention a 50% discount, some could even make a profit at a 40% discount.
This was especially true for goods like clothing.
Most of the goods made a profit at 50%.
As for why the profits were so high, it was because the price was lowered.
This was the law of the market.
It was not that you could make more money if you wanted to lower the price.
The price drop must be supported by the volume.
If the volume did not increase, it would be useless to lower the price.
Chen Yu was so confident because Chen Yu could lower the price, but he could bring the volume up.
"But the users may not think so. I found that many merchants are not willing to participate in this promotion."
"There is such a phenomenon, but after the promotion, they will understand."
The explosive power of a 50% discount was not something that a clearance sale on the street could compare to.
Once it attracted the attention of consumers all over the country, the volume would be shocking.
You would think that it was just a big sale of 1 or 2 times.
But reality would tell you that it was not 1 or 2 times, but 100 times, 200 times. Or even 1,000 times, 2,000 times.
This completely subverted everyone's worldview.
At the same time, the e-commerce market had huge potential, and he was far from fully exploiting it.
Not to mention the current 2005, even in the future 2020, every promotion would increase by more than 30%.
Think about it, the scale of the Double 11 promotion in 2020 was already more than 600 billion yuan, and he could still maintain a huge increase.
Could you estimate how big the potential of e-commerce was?
"Chen Yu, you're giving your opponent a chance to poach you."
"Student Lu, you're saying that Weipin Group wants to poach us."
"Weipin Group's model is different from Huanyu's e-commerce. We're a website that specializes in special sales. It's not much use to poach us, but don't underestimate Ali."
"Student Lu, you're amazing. I'm completely relieved to leave Weipin Group to you."
After talking with Lu Xue, Chen Yu also had a basic judgment of Lu Xue's ability.
She was indeed the female CEO in his previous life. Her ability was really good.
Not to mention other things, just being able to find her own position was better than countless e-commerce platforms.
Many e-commerce platforms developed well in the early stages but collapsed later. What was the reason for this?
This was because they did not find their own position.
They did not know what they were going to do in the future, nor did they know what advantages they had.
Under the market pressure, of course, there would be an explosion.
But once the tide ebbed, you would know who was swimming naked.
"Don't worry, I've been dealing with Boss Ma for a long time. I know what he will think."
Chen Yu could be so decisive in addition to his judgment of the future market.
More importantly, Chen Yu was not a blindly arrogant person.
Although Ali was suppressed by him, Chen Yu had always been on guard.
Sure enough.
After Huanyu E-Commerce launched a 50% discount on Double 11, Teacher Ma finally made his move.
"Everyone, we've been waiting for Huanyu E-Commerce to make a mistake."
Teacher Ma gathered his eighteen arhats in the office.
For the past few years, Ali E-Commerce had been suppressed by Huanyu E-Commerce. Teacher Ma had been stifled.
Later, Teacher Ma relied on his eloquence and successfully coaxed several rounds of financing. But he also knew that it was basically impossible to beat Huanyu E-Commerce for the time being. This was because they had lost the initiative in the e-commerce sector. At the same time, Huanyu E-Commerce had also made a name for itself in the area of branding. No matter how well they developed, they could only be second in the industry at most.
If they wanted to really compete with Huanyu E-Commerce or even pull Huanyu E-Commerce down in the future, there was basically no chance.
Unless Huanyu E-Commerce made a mistake.
Would Huanyu E-Commerce make a mistake?
Of course it would.
People made mistakes. Similarly, companies also made mistakes.
It was just that Teacher Ma did not know when they would make a mistake.
Maybe five years, maybe ten years.
Teacher Ma could only wait.
Hard work paid off. Under Teacher Ma's patient wait, God gave Teacher Ma a chance.
Huanyu E-Commerce finally made a mistake.
They actually forced a series of merchants to come up with a 50% discount promotion plan.
"Many merchants on Huanyu E-Commerce Platform have already expressed that they will not participate in Huanyu Technologies's 11/11 promotion this time. We can use this opportunity to poach some of these merchants to our side. Zhao Xi, you're responsible for creating momentum and pulling in a group of Huanyu E-Commerce merchants to boycott Huanyu E-Commerce's promotion.
"Sanfeng, you're responsible for secretly pulling in these merchants to open stores in Ali. Promise to give a certain amount of RMB as a reward for every sale.
"Lao Cai, you're responsible for contacting the media and exposing Huanyu E-Commerce's monopoly and unfair competition.
"Su Quan, this promotion may be the biggest promotion in Huanyu E-Commerce history. We also have to use their popularity to send traffic to our Ali platform. You're responsible for this.
"Jiang Fang, you're responsible …"
…
Teacher Ma was a genius.
No, he was a genius among geniuses.
When Teacher Ma calmed down, his train of thought was extremely clear and thorough.
Even though there was a fire burning in his heart and he really wanted to have a real fight with Huanyu Technology.
But he knew that he could not rush things.
Just like how Huanyu Technologies brought them down in the past, he would also patiently bring down Huanyu E-Commerce Platform.
Even though this was a rare opportunity for them.
But he knew that it was impossible to bring down Huanyu E-Commerce Platform by relying on this opportunity alone.
But it did not matter.
As long as they kept moving in this direction, they would definitely be able to bring down Huanyu E-Commerce Platform's number one position.
…
"50% discount. Huanyu E-Commerce Platform is threatening us."
"They're using our discount to subsidize consumers. They're not paying a single cent. This is disgusting."
"That's right. I used to think Huanyu E-Commerce Platform was not bad, but now they're squeezing us more and more."
"Brothers, what do you think we should do?"
"What should we do? Let's go. I don't want to work here anymore."
"Don't, brother. If we don't sell things at Huanyu E-Commerce Platform, where else can we go? Although Huanyu E-Commerce Platform is a bit disgusting, we can still make some money."
"I know a better website. Its benefits are much better than Huanyu E-Commerce Platform."
"Which website?"
"Taobao."
"Taobao. This website's traffic is not good. They don't have many customers."
"That was in the past. Now Taobao has a lot of advertisements and has a lot of users. Although it can't be compared to Huanyu E-Commerce Platform, there's a red packet for every order they sell. Also, let me tell you a secret. You can also buy orders there. "
"Buy orders? F * ck, the officials will ban it."
"No, the officials have acquiesced. They just want us to make higher orders."
"Isn't this cheating?"
"Who cares if they're cheating? What's the point of opening a shop online? Isn't it to make money? As long as it's to make money, whether it's cheating or real, we can do it. Besides, the platform won't pursue it. "
"That's true."
In this world, making money is the most important thing.
Buying orders is shameless, and it's also a form of cheating.
But if the platform acquiesces to it, will you feel that it's shameless?
Everyone opened a shop to make money. Now that Huanyu E-Commerce Platform is forcing a 50% discount, many of the shops can't stand it.
So, after being provoked by some scheming people, they all went to Taobao to open a shop.
Of course, Taobao's Teacher Ma and the rest are not stupid.
They know the dangers of buying orders, and they know that these people are cheating to get their money.
But it's okay.
The more they compete with Huanyu E-Commerce Platform, the more Teacher Ma understands why Huanyu E-Commerce Platform can do well.
Don't focus too much on profits in the early stages.
As long as they can cultivate users and consumers, they will make profits in the future no matter how much they lose.
This is not only the E-Commerce Platform's way of doing business. This is also the way of doing business on the Internet.
Isn't this the way of doing business on the Internet?
… …
"Chen Yu, why are you still not awake? It's already 10 AM."
"I can't get up. Let me sleep for a while more."
"Then you continue to sleep. I'm going back to Bei City."
"Ah, don't. Since you're in Hang City, I'll take you around."
"Stop it. You want to take advantage of me again."
"Anyway, I'm taking advantage of you."
"Go away …"
Lu Xue rolled her eyes at Chen Yu.
Chen Yu had no choice but to get up.
He also knew that this promotion is a big challenge for Lu Xue.
After all, the Weipin Club has not been established for long. Although Lu Xue is a female top student with first-class ability, she is more or less not confident.
"Okay, I'll send you to the airport."
Without any other thoughts, Chen Yu sent Lu Xue to the airport.
Before leaving, Lu Xue especially reminded Chen Yu to be careful of Teacher Ma.
Chen Yu nodded and said yes.
When he returned to the company, Huang Zheng ran over anxiously.
"Boss Chen, something happened."
"What happened?"
"The major media published articles saying that Huanyu E-Commerce Platform has a monopoly and unfair competition."
"Teacher Ma is behind this?"
Chen Yu's expression was calm.
Teacher Ma had used this trick in the past.
Of course, Chen Yu had also used this trick on others.
"It should be. However, this is not the key. The main thing is that they have privately invited many merchants to Taobao. "
"This is normal. They have done this before, but later some merchants returned to our store. "
"There is another problem. More than 20 medium-sized enterprises may come to us in the afternoon."
"Are they forcing us to abdicate?"
"More or less."
"Oh, this is interesting."
Chen Yu smiled slightly. "Ali's strategy is good. This series of tricks has really caused us a lot of trouble."
"In that case, I'll go and meet them in the afternoon."
"Okay, I'll arrange it."
In the afternoon.
More than 20 medium-sized enterprises from all over the country came to the Huanyu E-Commerce Headquarters.
These enterprises were medium-sized sellers who had entered the Huanyu Mall platform. At the same time, they were also medium-sized enterprises.
These enterprises were much stronger than the sellers of the C2C Huanyu Department Store, but much weaker than the well-known enterprises in China.
However, they were also very strong. Some of them were said to be preparing to go public.
This time, they were the first to raise objections to the 50% discount offered by the Huanyu E-Commerce Headquarters.
However, seeing that the Huanyu E-Commerce Headquarters did not deal with their objections, they joined forces with dozens of other enterprises and came to the Huanyu Headquarters together.
Of course, they were forcing Chen Yu to abdicate.
"Boss Chen, we are the representatives of the enterprises of the Huanyu Mall. This time, we have specially come to your company in the hope that your company can withdraw the 50% discount."
In the conference hall, the 20 representatives took their seats. One of the leaders stood up and said to Chen Yu.
"Boss Liu, our promotion is also for everyone."
"Boss Chen, but we can't accept your forced 50% discount. You should also know that the things we sell online are already very cheap. Our profit is not big to begin with. If you ask us to give a 50% discount, we will lose money completely. "
"Boss Liu, it's an exaggeration to say that we will lose money."
"Even if we don't lose money, we won't make much money. According to your promotion method, we've calculated that we won't make any money from this promotion. "
"That's not necessarily true. Boss Huang has also communicated with all of you before. This time, we will put in a lot of effort in the promotion. I believe that all of you have seen the advertisements we released on various TV stations and media outlets. As soon as our promotion begins, our volume will explode. At that time, the ones who will make the most money will be you. "
"This is only Boss Chen's one-sided opinion. If the sales don't increase, won't you be using our money to advertise your products?"
The two sides argued, and no one could convince the other.
From their standpoint, Chen Yu was not wrong. However, Chen Yu also knew that they were not necessarily wrong.
Who could guarantee that sales would increase in the future?
It was not unreasonable for some of the medium-sized enterprises to be worried.
"Everyone, our promotion is not just once or twice. You can look back and see when you have lost money during the promotion."
"Boss Chen, you have a big business. You can afford to lose money, but if we lose money, the entire enterprise will be finished. We can't accept a 50% discount at all."
"That's fine too. Everyone, you can choose not to participate."
"Boss Chen, are you forcing us to go to other platforms?"
"Are you threatening our Huanyu e-commerce company?"
In fact, the 50% discount promotion plan was very clear. The platform had also analyzed the advantages and disadvantages of the promotion in detail.
Chen Yu did not need to explain too much to them.
However, they were sellers who had been working with him in the past. Chen Yu did not want them to suffer losses because of their shortsightedness.
However, it seemed that this time, they were not discussing with him. They were forcing him to step down.
Either he would do as they wished, or they would leave.
"Boss Chen, we don't want to threaten your company, but please don't make things difficult for us."
"Is this your personal opinion?"
"No, Boss Chen, this is our unanimous opinion. In addition, there are other merchants who are not present. They will also act in concert with us. "
"It seems that everyone is very united."
Chen Yu had no choice but to nod. "If you really decide to go to other platforms, I won't keep you."
"Boss Chen, you …"
"Everyone, don't be agitated. Let me finish."
"Although everyone is free to choose the platform, I'm afraid that the other platforms will not be able to continue with this promotion."
“？”
The merchants were a little confused.
Chen Yu said apologetically, "I'm really sorry. We just registered the trademark for Double 11."
After saying so, Chen Yu took out the Double 11 trademark registration license that he had just registered.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
