In fact, it would be impossible to register a trademark in 365 days in the future.
However, in 2005, when many people were not particularly clear about the Internet, taking the lead in registering this series of trademarks really had a lot of benefits for suppressing opponents. Of course, Huanyu E-Commerce also knew that many trademarks might be taken back by the higher-ups in the future. Just like some patents, sometimes the patent office felt that such patents were no longer suitable for the development of society and they would declare certain patents invalid.
However, this was not something that Huanyu E-Commerce had to consider at the moment.
Whether it was taken back or declared invalid in the future, this was still the future.
At present, this move was undoubtedly the strongest trump card for the major second-tier e-commerce brands.
Of course, not to mention now.
In 2019 in Lu Zhou's previous life, Ali also used this move to deal with JD, Pinduoduo, and a series of other e-commerce brands.
Moreover, JD and Pinduoduo could only curse in the media and could not do anything about Ali.
"Um, Boss Ma, you're very close to Huanyu Technologies' Boss Chen, right?"
Suddenly, Shao Yibo said.
"Boss Shao, why are you suddenly asking about this?"
"I think, why don't you be our representative and discuss it with Chen Yu?"
Shao Yibo said awkwardly.
After saying that, Shao Yibo knew that he was being a little shameless, so he explained, "Boss Ma, actually, I want to go, but I'm not close to Chen Yu, so he probably won't give me face."
Why else would he look for Chen Yu?
Wasn't it just to announce his surrender?
There was no other way.
Huanyu E-Commerce's move was too aggressive.
There would be problems with the promotion on Singles' Day, and even if there was no Singles' Day, there would still be problems with the promotion.
If nothing changed, they would not be able to participate in the Singles' Day promotion this time.
As for whether the promotion would be successful in the future, although it was not completely impossible, it was still uncertain.
"Boss Ma, why don't you do it?"
Wang Shutong also said, "How about this, Boss Ma, I'll go with you?"
Wang Shutong knew that this was a little difficult for Teacher Ma, so he continued.
"I know what you're thinking."
Teacher Ma smiled bitterly. "Actually, it's okay to lose some face. I can go and meet Chen Yu. But you don't know that if I don't go to see Chen Yu, it'll be fine. Once I see Chen Yu, we might end up in a worse state. "
Speaking of which, Teacher Ma was also very helpless.
He didn't know why Chen Yu had been targeting him with so many e-commerce platforms.
Although other e-commerce platforms were also hit by Huanyu's e-commerce.
However, upon closer inspection, Huanyu Technologies' main target was Ali.
Although Ali was number two in the industry, it was not to this extent.
Later on, Teacher Ma understood.
This must be Chen Yu's hatred towards him.
This should start from the Sword Symposium on West Lake …
However, it was a long story. Teacher Ma really didn't dare to meet Chen Yu.
"This …"
When Teacher Ma said this, everyone fell silent.
They also knew that Huanyu Technologies had been fighting with Ali in the past.
Although Teacher Ma and Chen Yu were very familiar with each other, this familiarity was definitely not a personal friendship.
On the contrary, the two of them did not have a good personal relationship.
If Teacher Ma did not go, the status quo could still be maintained. However, if Teacher Ma went, Huanyu Technologies would probably do something even more ruthless.
"I think we should go back and think of our own ways."
"That's the only way."
The founders of the four major second-tier e-commerce brands shook their heads and went back home.
"Zhaoxi, change our previous publicity plan. Remove the Double 11."
"Boss Ma, are we really going to remove it?"
"What do you think we should do if we don't remove it?"
Teacher Ma glared at Lu Zhaoxi. "Change the Double 11 to November 11."
Huanyu E-Commerce registered the Double 11 trademark and also registered the Double 12 trademark.
This also prevented the other e-commerce brands from pushing back their promotions.
They had no choice but to remove the Double 11 logo and change the original Double 11 to November 11.
Although November 11 also referred to Double 11.
However, because all the previous e-commerce brands had promoted Double 11, it was easier and more convenient to call it Double 11.
Therefore, this promotion was called the Double 11 Promotion Festival.
Although the difference was small, in terms of influence, one was in the sky and the other was on the ground.
However, they really had no other choice.
They did not dare to use Double 11, and it was useless to push it back. They could only do this.
If they did not do this promotion, their losses would be even greater.
…
"Chen Yu, Huanyu Technologies is really too sinister."
"What, Student Lu, what are you referring to? Sinister, am I?"
"Are you not? You even registered the Double 11 trademark, causing everyone to not dare to use the Double 11 trademark anymore."
"The registration of a trademark is to protect the rights of the trademark and the trademark owner. Isn't that normal? Besides, I was the one who created the Double 11 trademark. If they want to ride on our popularity, I'm sorry, but it's not so easy to ride on our popularity. "
"Yes, yes, yes, you're amazing. Fortunately, you're a major shareholder of Weipin Club. Otherwise, we would also suffer this wave of disaster. "
"Of course, now you know that I'm a major shareholder of Weipin Club even though I don't do anything."
"You're so smug."
Lu Xue scolded Chen Yu for being shameless.
However, even though he said that, Chen Yu's words were really not wrong.
Just like now, even if Chen Yu did not do anything, because he was a major shareholder of Weipin Club, Weipin Club was able to avoid a disaster.
Otherwise, such a huge pit would appear.
Weipin Club was a newly established website. Previously, they had spent a lot of money on a Double 11 promotion.
Suddenly, there was a saying that they could not do it and could not use Double 11. Even if they did not die, they would be crippled.
"Oh right, Chen Yu, I want to ask you, if you were them, what would you do?"
"You're talking about the Double 11 trademark?"
"Yes."
"Why are you asking about this?"
"How should I put it, although our Weipin Club will not have such a problem because of your relationship. However, if we encounter similar problems in the future, I'm thinking, what should I do? "
"Student Lu, not bad, then what do you think you would do?"
"I don't know."
Lu Xue shook her head. "I think I can only grit my teeth and endure it."
"Then your idea is right."
"Ah?"
Lu Xue was a little puzzled. "This is still right?"
"Why is it wrong?"
"Chen Yu, stop fooling around, I'm not joking with you."
"I'm not joking."
Chen Yu said seriously, "If it were me, I would do the same."
"Grit your teeth and endure it?"
"Yes."
"Is there no other way, for example, to file a lawsuit and find the higher-ups to solve it?"
"Although this is not impossible, this kind of lawsuit and finding the higher-ups can't be solved in an instant. The Double 11 promotion is getting closer and closer, how can we spend time on this? By the time you solve it, Double 11 will be over. What's more, can you really solve it? "
"That's true. However, it's not a solution to endure it. "
"That's not necessarily true. The domestic Internet is far from mature, and so is e-commerce. The entire market still has a lot of potential, and the entire consumer base has yet to be tapped. As long as we persevere, even if we can't be first, second, third, or even tenth in the industry, the future market will be much bigger than today. "
"Now that you mention it, I feel much more relaxed. In that case, if the other e-commerce platforms persevere, they might not lose. "
Lu Xue nodded. The things that she could not figure out before were now enlightened by Chen Yu.
"Of course."
Chen Yu nodded. "Not only will they not lose, but they might even be able to benefit from this Double 11 promotion."
"No way, a blessing in disguise?"
"I think so. As for the reason, do you still remember our Huanyu e-commerce promotion plan?"
"Of course, I remember. The 50% discount promotion. All the consumers are on steroids and looking forward to this day."
However, Chen Yu shook his head. "Our promotion plan is not just a 50% discount."
— — —
"If it's not a 50% discount, then what is it?"
Lu Xue was a little puzzled.
"If it's just a 50% discount, it will only make the merchants lose money. In other words, even if they don't lose money, they won't be able to make money with such a 50% discount. I didn't force the entire platform to give a 50% discount to let these merchants subsidize our platform. I'm not that heartless. I built an e-commerce platform to let merchants all over the country earn money on my platform. On the other hand, I want to change the way everyone shops. "
To be precise, one of Chen Yu's promotion plans was price.
The other was traffic.
However, if the price was 50% off, the merchants would not be able to make money. In the future, no one would participate in such promotions.
Since the price had been set, the quantity had to be increased.
Only with small profits and quick turnover would there be a profitable effect.
"At present, although the e-commerce market is developing well, there is still a lot of potential to be tapped. However, there are still a considerable number of people who don't know about online shopping. There are also a considerable number of people who know about online shopping but have never placed an order. "
"For this promotion, our mission is to let more users complete their first order online."
Lu Xue still did not understand. "But, isn't a 50% discount very attractive? It can also let a large number of users join."
"No, the price is only one aspect. Although it can also promote many people to join the online shopping group, it is not the decisive factor. Believe it or not, not to mention a 50% discount, even if it's three pounds, 20%, 10%, or even free, many people might not buy it online. "
"That's true. After all, not everyone believes in online shopping."
"It's not just that they don't believe in online shopping, or that they don't have the awareness to do so. Just like what we usually like to eat, we might always eat this thing, but we won't eat anything else. We will always shop wherever we go. Even if we know where it's cheaper, we won't go there. This is because of the user's habits and awareness. It's not determined by the price of the product. "
"Therefore, to let more people join online shopping, it will take a long time to cultivate the market."
"No, what I need to do now is to greatly shorten this time."
After being reborn, if things were still the same as before, what was the point?
Since Chen Yu already had so many resources, Chen Yu had the ability to speed up the maturity of certain industries.
In fact, in many aspects, Chen Yu had already done it.
For example, instant messaging, games, mobile phones, and even computers.
At the same time, because of the birth of Huanyu Technologies, the number of Chinese netizens in 2005 increased by tens of millions compared to 2005 in his previous life.
The issuance of 3G licenses in China was also because of the outstanding performance of Huanyu Technologies and the promotion of the entire Chinese mobile phone market.
"Chen Yu, that's basically impossible."
Cultivating the market took the most time.
Sometimes, it often took decades to cultivate a market.
Chen Yu wanted to speed up this process. Although it was a good idea, it was basically impossible.
"Who says it's impossible?"
Chen Yu shook his head. "If we don't do it, then nothing is possible. If we do it, then we can change it … "
During this phone call, Chen Yu didn't just explain the sales plan to Lu Xue.
More importantly, it was to cultivate Lu Xue.
As for the reason.
Chen Yu had wanted to live off a woman for a long time.
It's just that he hadn't been able to find a woman to live off.
After cultivating Lu Xue, he wouldn't have to do anything in the future.
"Huang Zheng, we can start our Singles' Day plan."
With some expectations in his heart, Chen Yu ordered Huang Zheng.
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