"Huang Zheng, come here for a moment."
"Boss Chen, you're looking for me?"
Chen Yu was looking at the live broadcast of Singles' Day on Mango TV in the next few days.
This so-called Singles' Day was not only prepared for all the single people in the country, but it was also prepared for Huanyu E-Commerce's Double 11.
Yes.
The promotional day was not a popular event.
However, Singles' Day was deeply rooted in people's hearts.
Tying Singles' Day and promotions together could greatly increase users' spending power.
In addition, most of the people who were single now were young men and women.
These young men and women were very receptive to new things and were more receptive to online shopping than others.
Through a series of advertisements on the Internet, the live broadcast of Singles' Day on Singles' Day on Mango TV could completely ignite the spending power of all consumers.
However, when Chen Yu was looking at the arrangements for Singles' Day this time, he felt that some content should be added.
"Huang Zheng, I've taken a look at our carnival. Although we invited a lot of celebrities, these celebrities seem to only be singing and won't be of much use."
"Boss Chen, the purpose of inviting these celebrities is only to sing, but it's more to promote our Singles' Day brand."
"Yes, this is somewhat effective. However, since they had invited these celebrities over, it would be a waste of their popularity if they were only allowed to sing. I think that besides singing, they can also help us promote our products. "
"Promote products?"
Huang Zheng was taken aback. "You mean endorsement of products?"
"Something like that, but it's not really an endorsement."
Chen Yu explained, "On Singles' Day, let them recommend some popular products, such as refrigerators, color TVs, mobile phones, clothes … etc. Through their promotion, users will be encouraged to buy. "
"Boss Chen, let me think."
Chen Yu's idea was very refreshing to Huang Zheng.
He felt that this model was very good.
The popularity of celebrities was naturally not ordinary. If they used the popularity of celebrities to promote the sales of products, it was theoretically possible.
Moreover, because they were celebrities, the conversion efficiency was very high.
After all, some people might want to buy but have not made up their minds. Once the celebrities recommended them, the transaction would be facilitated.
Moreover, with celebrities recommending products, users would be more secure about online shopping.
Just think about it. The celebrity had already recommended him, so what was there to be suspicious about?
However, there was a problem.
"Boss Chen, although this doesn't seem like an endorsement, if you recommend a product during a livestream, it's actually equivalent to an endorsement. Although we have a good relationship with the major management companies and celebrities, I'm worried that some of the celebrities will have objections to such additional conditions. "
They were just inviting these people to sing, so it was fine.
However, if they were asked to promote their products after singing, it would not be as simple as singing.
"Then increase their appearance fee."
"If that's the case, it should be possible."
A group of celebrities had naturally shot product advertisements before.
In fact, shooting a product advertisement was also to promote the product.
It was just that most businesses could use a year or a few years to shoot a product advertisement.
This time, the live broadcast was only for one night.
However, if the appearance fee was increased, the celebrities probably wouldn't have too many complaints.
"Boss Chen, I'll arrange this."
"What's there to arrange? We don't have to pay for this."
Chen Yu shook his head. "The products they are endorsing are not ours. If we were to endorse them, it would be such a waste."
"Are we going to let the manufacturers pay for it?"
"Yes."
"But, is this to promote our Singles' Day?"
"But in fact, the products that the celebrities are promoting are theirs. For example, if we sell a refrigerator, we will at most earn some fees. The ones who make the real money are those who make refrigerators, like Heil. "
"I'm worried that some manufacturers won't be willing to pay for this."
"It's okay. If they don't want to pay, we won't find any celebrities to promote their products for them."
Of course, Chen Yu didn't mind this.
At the same time, Huanyu Technologies wasn't stupid. If they didn't pay, why would they want to promote their products?
However, he believed that as long as they were smart, they would definitely pay this sum of money.
Moreover, if such a proposal was made, a group of manufacturers might even fight to come up with it.
Not only would they pay, but they would also consider carefully what kind of celebrities they wanted to invite.
After all, this wasn't just to promote their own products. At the same time, it was also to endorse their own products in another aspect.
Even though he had only been the spokesperson for one night, his efforts to promote his products were incomparably strong.
"Boss Chen, I'll contact the major manufacturers right away."
Huang Zheng was a little excited.
He felt that Chen Yu's proposal seemed to have created a new promotional model.
This model was very new.
He looked similar to the previous celebrity endorsements, but it didn't seem to be the same.
However, he didn't know which category he would be in for the time being.
However, it didn't matter if he didn't know. He believed that once this model was released, it would definitely shock everyone.
"Go ahead."
Chen Yu nodded.
He naturally knew how awesome this model was.
This wasn't an ordinary endorsement promotion.
In the future, this would be live streaming of goods.
However, with the current level of internet speed in the country and the development of smartphones, there were some problems with live streaming of goods.
However, live streaming of goods couldn't be done on mobile phones and the internet, but live streaming of goods on TV was still possible.
TV stations could also do live streaming.
The influence of TV stations was greater than that of ordinary media platforms.
Moreover, Chen Yu had invited some well-known celebrities this time.
He had let these celebrities perform on the same stage and promote their products together.
Not to mention the effect of promoting goods.
Just the appearance of such a pattern was enough to leave a fresh impression in everyone's minds.
In particular, even if he only endorsed for one night, the effect of his endorsement was more awesome than several years of endorsements.
Sure enough.
As soon as Huang Zheng contacted the major manufacturers, they immediately understood the business opportunity.
It didn't matter how many goods they could sell at the singles' festival.
The important thing was that this was an extremely novel and memorable party.
As long as they performed well at this festival, it would determine the brand and sales of their products for a period of time in the future.
"Boss Huang, I think the celebrities you invited for us are too little famous. We want to ask Liu Dehua to recommend our products."
"But Liu Dehua's appearance fee is a little high."
"It's okay. We'll take full responsibility. In addition, we'll make an appointment with Liu Dehua in advance. You can rest assured about this. "
"In that case, I'll leave this to you."
What Huang Zheng didn't expect was.
With the support of many manufacturers, the singles' day that was originally launched by Huanyu's e-commerce company turned into a promotional festival jointly organized by many manufacturers.
(End of chapter)
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
