Because the major home appliance stores were small, they did not scale up.
Therefore, they could do whatever they wanted to do.
To be more precise, they were all unorthodox.
However, in third or fourth-tier cities, such unorthodox methods were needed.
If you set up a large store like Gome, it might not be easy to negotiate.
What they wanted was to haggle, and what they wanted was to swindle.
This move of state subsidies instantly aroused the interest of many customers.
Of course, these small home appliance stores were also shrewd.
Of course, they knew that Huanyu Mall was advertising their websites. At the same time, they also used this opportunity to do it online and offline.
For a time, the major home appliance stores used all their means to attract as many customers as possible.
On the other side, Dangdang and Zhuo Yue quickly formed their own home appliance marketing team.
Although the major home appliance supermarkets did not work with them, they bypassed the supermarkets and worked directly with the home appliance manufacturers.
It had to be said that this move was indeed effective.
In addition, there was another advantage to working with the manufacturers, and that was the price advantage.
This was also an advantage on the platform.
However, the major home appliance manufacturers were not easy to work with.
If you wanted to work with them, you had to sign an order with them.
In other words, it was impossible for them to ship a home appliance to you.
Without orders of tens of millions or hundreds of millions, these home appliance manufacturers would ignore you.
Orders of tens of millions or hundreds of millions were not big, but in fact, they were not big.
After deducting costs and logistics, it would be good if they could earn 5 million.
Unfortunately, even with the cooperation of the manufacturers, Dangdang and Zhuo Yue still could not solve the problem of offline delivery.
In other words, although the manufacturers could deliver the goods, they could not give the users a good experience.
Even though Dangdang and Zhuo Yue realized this and increased their investment in logistics, guaranteeing that the goods would be delivered within seven days. However, in the end, after the two websites were launched, they were not welcomed by the market.
According to rumors, Dangdang and Zhuo Yue's websites were launched on the same day, but the sales figures were not announced to the public.
This meant that Dangdang and Zhuo Yue had failed in the home appliance market.
Not only had they failed, but they had also signed orders with the major home appliance manufacturers.
One had to know that if these orders were not sold, it would be a huge loss.
However, no one cared about them at this time, because after Dangdang and Zhuo Yue, Suning E-Commerce was officially launched.
Compared to Dangdang and Huanyu Mall, Suning had a bigger advantage.
Suning is a household appliance company, and its brand is better than Yongle.
In addition, Suning also had its own logistics, after-sales, and marketing teams.
It was just that they were now moving the team online.
The media believed that Suning Mall would do better than Huanyu Mall.
But the result was very surprising.
After Suning E-Commerce was officially launched, it did not announce the specific sales figures.
It wasn't that they didn't want to announce it, but they couldn't.
After Suning E-Commerce was officially launched that day, the entire website collapsed for some unknown reason.
Although Suning later said that Suning E-Commerce was attacked by hackers on the day it went online.
However, industry experts were skeptical.
Later on, relevant people revealed that the reason why Suning E-Commerce's website crashed that day was because there was a problem with the structure of the website.
Well, to put it simply, Suning Electric Appliances thought that e-commerce was purely a website. At that time, industry insiders had pointed out that their website had huge problems. Not only was the page simple, but there were also huge flaws in the structure, database, server, and signal processing.
It was just that Suning didn't know much about the Internet at that time, and the person who guided the battle commander this time was also a layman.
Although he was very good at selling home appliances offline, he was in the dark when it came to online sales.
After Suning, it was Gomei.
The CEO of Gomei was a character.
They learned from Suning Mall's lesson and perfectly solved the problem of the website's structure.
The entire website was not only elegant and simple, but also extremely smooth.
However, after it was officially launched, a series of bugs emerged one after another.
For example, Gomei imitated Huanyu Mall and created an auction system.
As a result, those who didn't get the item were also deducted from their money.
This angered the users who participated in the auction.
"Damn it, Gomei, are you robbing us?"
"I didn't get the item, but they deducted my money."
"So what if I deducted your money? Damn it, do you know how much I deducted?"
"How much?"
"30,000."
"Why is it so much?"
"He deducted all the money I earned from increasing the bid more than ten times."
"Damn it …"
Although Gomei Mall urgently dealt with this problem later on, bugs continued to appear.
The one that drove users crazy the most was the [Identification Code].
This [Identification Code] was like a series of numbers. As long as the user had the identification code, they could go to any of Gomei's offline stores to pick up the item.
Of course, this was plagiarized from Huanyu Mall.
Of course, plagiarism was plagiarism. This was nothing.
However, when users went to pick up the item with the identification code, they found all kinds of problems.
It was either the identification code couldn't identify the item, or the identification code identified a different type of product.
This was obviously a problem with the database.
However, this was undoubtedly a terrible experience for users who tried to experience it.
"Damn it, I bought a color TV, but the identification code identified a speaker."
"Your speaker is fine. I bought a color TV, but the identification code identified a remote control."
"Damn it, you can't even do a website well, and you still have the nerve to sell things online?"
"Gomei, you can just sell your appliances offline. Why are you joining in the fun online?"
A group of users was about to cry. They frantically called Gomei's customer service.
However, there were so many people calling that Gomei's customer service department was in a mess.
Some customers who were driven crazy by Gomei Mall complained to 12315 on the spot.
After the relevant departments came forward, many customers' orders were canceled.
In the end, Gomei Mall's sales volume was not announced.
How were they going to announce it?
If the orders were not canceled, the sales volume would have been okay.
However, after canceling most of the orders, they were too embarrassed to announce the sales volume.
…
"I have to hand it to those guys. They can't even do a website well, but they dare to do e-commerce."
Faced with such a situation, Zhang Jianming was dumbfounded.
He did not expect that the aggressive Suning and Gomei would end up in such a way.
"Different professions are worlds apart. After all, they're doing offline physical stores. They're not in the industry, so there will be problems."
This was also why Chen Yu did not dare to enter a physical appliance supermarket.
Chen Yu was successful in the internet business because Chen Yu understood the internet.
If he entered the physical world, he would be a joke like Gomei and Suning entering the internet.
Of course, this was only temporary. Chen Yu would not enter that easily.
In the future, there would be opportunities and talents … He would definitely enter the offline physical world.
"Oh yeah, is our second wave of online promotions about to start?"
"Yes, we'll do another round of promotions next week."
"Let's go all out and show them the second wave of sales volume of Huanyu Mall."
Chen Yu nodded. His heart was filled with anticipation.
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