"State subsidies?"
"Government support?"
"Rural development?"
"F * ck …"
Chen Yu was dumbfounded. "This, this, this … Leader, these are not the flyers we distributed."
"Although you didn't distribute the flyers, they were distributed by the home appliance stores. You didn't instruct them to do this?"
"Leader, we didn't instruct them to do this."
Chen Yu didn't know what the flyers distributed by the home appliance stores were.
He didn't expect them to write these slogans.
"So, the subsidies given to the users are fake?"
"This isn't fake?"
"Since it's not fake, what else do you have to say?"
"Leader, we didn't use the country's name, but to be honest, these subsidies were given by us because we lost money."
Facing the leader of the headquarters, Chen Yu said honestly, "Leader, you might not know, but in the second wave of promotions, we lost 20 million yuan just from the subsidies alone. In addition to advertising, publicity, manpower, and material resources, we lost more than 30 million yuan for this promotion."
This was the truth.
"You lost so much, and you're still willing to do this?"
"Leader, I'm sure you know that the domestic Internet development is not particularly perfect, and e-commerce has just sprouted. If we want to expand this market, we won't be able to make money in the early stages. We're only spending money to advertise for the future. "
"Even if you're spending money, it's not right to use the higher-ups as a banner."
"Leader …"
Chen Yu opened his mouth, but he didn't know what to say.
There was no way to explain this kind of thing.
Even if you said that it wasn't Huanyu Mall's idea, the higher-ups wouldn't think so.
"Leader, the higher-ups can send people to investigate. Of course, I'm not trying to absolve myself of anything. Although these flyers were printed by our franchisees, it's not like we didn't know about it at all. However, the third and fourth-tier businesses don't have many sales methods. It's actually quite difficult to promote home appliances in the third and fourth-tier cities. Although they might have such slogans, it's actually for promotion. In fact, they really subsidized it, and the users also benefited. "
"In that case, we have to thank Huanyu Mall?"
"Of course, there's no need to thank Huanyu Mall. We're also doing this for our e-commerce website. However, I think it's feasible to use certain subsidies as a method to stimulate user demand and ultimately convert it into real sales. On one hand, it would allow the people to use the new home appliances. On the other hand, it would greatly promote the development of domestic demand. If we can promote this model and come up with a strategy of household appliances going to the countryside, it will also have a great effect on the country's economy. "
"Household appliances going to the countryside?"
Liu Qianxin was the third-in-command of the HQ. He graduated with a master's degree in finance and had done a lot of research on domestic economic development.
Although he knew that Chen Yu's explanation was a little sophistry, what Chen Yu said was actually very reasonable.
When Chen Yu summarized these strategies into the words "household appliances going to the countryside", Liu Qianxin's eyes lit up.
"Household appliances going to the countryside? Can you focus on what that means?"
"Leader, the country is now developing in all aspects, and the economic growth is solid. However, our country's main economic growth still depends on investment and exports. In terms of consumption, our quota is not high. However, we have a market with more than a billion people. Logically speaking, the healthiest economic model is for consumption to dominate the market. Because this way, even if investment and exports are affected, we can still rely on our own consumption to drive forward.
Unfortunately, due to various reasons, we haven't been able to make any great achievements in domestic consumption. The first and second tier cities are slightly better. They have the best resources, the best benefits, the best transportation, and the fastest information … However, in the third and fourth tier cities, they are inferior to the first and second tier cities in all aspects. Therefore, this also limits their development. Take household appliances for example. Every family needs all kinds of household appliances, but in the third and fourth tier cities, these appliances are high and mighty luxury goods. If the higher-ups can take certain measures and let household appliances enter the homes of millions of families, I believe that this will optimize the country's industrial structure and promote economic development. "
Chen Yu spoke with assurance.
In his previous life, when the household appliances going to the countryside policy was released, it could be said that the third and fourth tier citizens opened up the consumer market.
At this point, the domestic economy also changed from relying on investment and exports to a consumption-led economic structure.
This structure also filled the domestic economy with unlimited charm and also blocked a lot of external risks.
"You're studying economics?"
Liu Qianxin quietly listened to Chen Yu's explanation and suddenly asked.
He was clearer than many people about what Chen Yu said just now.
Although the domestic economy was developing very well, there were many external problems.
For example, investment and exports.
These two were very risky in the global trade environment. Some places even adopted the form of trade barriers.
This was still considered good. If there was a trade war in the future, it would be even more troublesome.
If there were problems with investment and exports, the domestic economy would be quite troublesome.
However, if the economy was to be transformed and cultivated to be consumption-led, especially with domestic demand as the dominant economic structure.
This was undoubtedly much better than relying on investment and exports alone.
"Sir, I'm currently a first-year student in Shencheng University's Department of Economics and Management."
"Shencheng University's Department of Economics and Management. You're still a first-year student."
Liu Qianxin was a little surprised, but quickly said, "It seems that Shencheng University is still as pragmatic as before."
"What you said just now was very good. Our country also hopes to have entrepreneurs with foresight like you. However, no matter what, whether it's for yourself or for others, don't use illegal means. We will investigate thoroughly. Okay, that's all for today. "
After that, Liu Qianxin and the group of leaders left Huanyu Mall.
…
"Ceng Xiang, what do you think?"
"Director Liu, maybe Huanyu Mall really didn't intend to use the name of the higher-ups to do promotions. At least, we didn't see any of these on their website or in their advertisements. As for these flyers, they might have been privately printed by those third or fourth-tier small home appliance stores. "
Ceng Xiang was the head of the Industry and Commerce Department in Hang City.
Huanyu Mall's headquarters was also in Hang City. He knew the influence of Huanyu Mall the best.
Take the recent two waves of promotions in Huanyu Mall for example.
Not only did they sell so many products at once and increase the growth of the GDP, but more importantly, when Huanyu Mall drove the development of home appliances, it also drove the development of all kinds of small goods in Hang City. Moreover, they vigorously entered the logistics and warehouse field. Not to mention the whole country, just the Yangtze River Delta region of various goods transactions were much faster than before.
Once goods transactions accelerated, it would be difficult for the economy not to grow.
Director Liu hoped that e-commerce companies like Huanyu Mall could become bigger and stronger in Hang City.
"Haha … Director Ceng, looks like Hang City is very optimistic about this Huanyu Mall."
Liu Qianxin smiled and said, "That's not what I was asking. I was asking about your opinion on going to the countryside for home appliances."
"Oh, Director Liu, you are asking about going to the countryside for home appliances."
Ceng Xiang was a little embarrassed. He laughed and said, "I think this is a good idea. I didn't expect Chen Yu to come up with this idea. If the higher-ups can really come up with such a policy, I believe it will definitely stimulate the spending of the third and fourth-tier cities. Also, this might not be in the short term, but in the long term … "
How should I put it?
Actually, the residents of the third and fourth-tier cities might be able to afford these home appliances.
They just feel that it is expensive and would rather save their money than buy such expensive home appliances.
But if they save their money in the bank, how can the economy develop?
If the economy wants to develop, the money must be circulated.
The faster the circulation, the faster the economy will develop.
But the higher-ups have been troubled by this for a long time.
They can't send money to the residents to spend, right?
In fact, there are some regions that directly send money to the residents to spend.
What was the reason?
It's not because the government has more money. It's to stimulate spending and stimulate the economy.
But Chen Yu's idea of going to the countryside for home appliances was undoubtedly more useful than directly sending money.
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