June 19th, Wednesday …
Shanghai, Shengyun Corporation headquarters.
Two weeks had passed since Nie Yunsheng sent Boqun Media to be undercover and lurk in Tengda's cooperation plan. More than a week had passed since Wu Bin officially reformed Boqun Media.
During this period, Tengda Corporation had not been idle either. It had launched a money-burning war in the three areas of takeout, express delivery, and rental.
Tengda had subsidized Fish-Catching Take-Out, Upwind Logistics, and Sloth Apartments, forcing Homestay Take-Out, Shengyun Corporation, and Home Corporation to burn money together.
Regarding this, Nie Yunsheng felt somewhat bitter!
That was because he did not expect Tengda Corporation to choose to burn money!
Nie Yunsheng had indeed deliberately let the Anti-Tengda Alliance enter a strategic retreat stage. However, Boss Pei had not taken the bait previously. Nie Yunsheng was about to give up after waiting for so long.
Tengda's sudden counterattack caught him off guard!
Nie Yunsheng had never expected Tengda to burn money to fight back.
Logically speaking, shouldn't Tengda be fighting a public opinion war?
The Anti-Tengda Alliance had launched a public opinion war before but was defeated by Tengda. That was enough to prove that Tengda's advantage was in public opinion!
Then, according to normal people's brain circuits, they should start from the most advantageous aspect of public opinion, right?
Once Tengda launched a public opinion war, Nie Yunsheng was confident of finding Tengda's flaws!
What's more, he had prepared a response strategy through a series of channels such as Boqun Media.
In the end, Boss Pei seemed to have lost his memory. He gave up the advantage established by the public opinion war and insisted on burning money with the Anti-Tengda Alliance!
Especially in the areas of takeout, express delivery, and rental. It was as if he wanted to capture the king first to capture the thieves!
That was very infuriating!
Before this, Shengyun Corporation only needed to command the battle from the rear when other companies were under pressure from Tengda.
At that time, Nie Yunsheng had the mentality of a bystander and could make some more rational and comprehensive decisions.
However, now that Shengyun Corporation and Upwind Logistics were engaged in a price war, Nie Yunsheng had to keep an eye on Shengyun Corporation while considering Home Corporation and Homestay Take-Out. It was difficult to analyze calmly from the perspective of an outsider. It was even more difficult to be impartial.
Nie Yunsheng was the CEO of Shengyun Corporation after all. He was most concerned about the interests of Shengyun Corporation!
Pei Qian's counterattack made him feel very uncomfortable. That was because it was difficult for people to be absolutely rational when it came to their own interests.
Nie Yunsheng did not have any good ideas for the time being and could only grit his teeth and endure.
Fortunately, there was good news from Boqun Media. Nie Yunsheng and Homestead Takeout's CEO Zheng Hao had prepared the materials for a new round of public opinion war according to Boqun Media's intelligence.
According to the intelligence sent by Boqun Media, after Wu Bin arrived at Boqun Media, he launched a series of drastic reforms, completely changing the management and business model of Boqun Media.
Because of Wei Jinghui's full support, these plans were successfully implemented.
As a result, the popularity of Boqun Media's accounts began to plummet!
The reason was simple. He didn't want to freeload!
The articles from the accounts with 100,000 + were either deleted or taken down. As a result, there was not a single account in the entire Boqun Media that was still generating popularity.
They were all losing fans!
When the popularity was high, an advertisement could be sold for tens of thousands of yuan. But now that the popularity had dropped, even if the price was reduced, the number of clients willing to spend money to advertise was also greatly reduced.
The performance of the entire Boqun Media fell sharply.
That meant that Boqun Media no longer had any income!
On the other hand, the employees of Boqun Media quickly adapted to the mode of not working overtime. After all, who would be willing to sit in the company if they could get off work on time?
In Nie Yunsheng's opinion, this was a performance of salting fish and losing fighting spirit. Naturally, it was also one of the key reasons why Boqun Media's performance was declining and not performing well!
Boqun Media's vivid case was the best weapon of public opinion.
Oranges were born in Huainan, but oranges were born in Huaibei!
In addition, Nie Yunsheng and Zheng Hao also summarized some relevant information and organized a set of arguments based on their own management experience.
At that time, Zheng Hao would come forward to fully refute Tengda Corporation's management model.
Nie Yunsheng could not help but smile at the thought of future victory. "Boss Pei, Boss Pei, I guessed right! You're only invincible in some specific fields, especially in the gaming field. There are still some fields that you're not good at!
"How can a person be a perfect all-rounder?"
"Let's take ten thousand steps back. Even if you're a perfect all-rounder! In that case, the middle-level managers that Tengda's Cooperation Department sent out are far inferior to you. "
"There will always be some loopholes that I'll catch!
"The next step is to wait patiently and choose a suitable opportunity!"
Nie Yunsheng could not suppress his excitement because he knew that a new round of attacks was about to begin!
…
At the same time, the various departments of Tengda Corporation were carrying out handover work.
The activities of the person-in-charge at the grassroots level had ended successfully!
Huang Sibo had specially organized a large-scale meeting, gathering all the department heads and the temporary heads from the outside world to share their experiences and insights from the grass-roots activities this time round.
Everyone's attitude was very positive and they spoke enthusiastically.
"I've been the person-in-charge for too long and have indeed left the grassroots. Many policies that seem reasonable from the perspective of the person-in-charge might be completely different from the perspective of the grassroots! "
"That's right, I can only say that people will be limited to their own identity. Sometimes, changing their identity will give them some new inspiration."
"I think the practice of changing departments is very meaningful. Every department in Tengda Corporation has its own independent and complete business model. Learning this new business model in depth will give inspiration and improve one's own department! "
"Once again, I'm amazed at how Boss Pei was able to think of so many different business models and combine them perfectly."
"I think all the substitute persons-in-charge are very outstanding and have come up with many constructive proposals. I'll reorganize these proposals later and continue them. I also hope that everyone will come to our department to experience our work in the future and give their opinions!"
"Mr. Chen Lei's co-branded room was very imaginative. Sloth Apartments has decided to invite more celebrities to provide more co-branded proposals in the future for tenants to choose from!"
"Through this grassroots activity, I have a deeper understanding of the Tengda spirit that Boss Pei advocates. I think that the Tengda spirit requires us to maintain our pride and confidence. At the same time, it tells us not to be blindly arrogant, complacent about our achievements, and trapped in our own vision! "
"That's right. During the critical period of the battle between Tengda Corporation and the Anti-Tengda Alliance, all of us can unify our thoughts and fight together. That is the spirit that Boss Pei hopes to convey to us through the grassroots activity!"
"We, the substitute persons-in-charge, have also benefited a lot. On one hand, we have a better understanding of the unique business models of Tengda's various departments. It has been very inspiring for us. On the other hand, we have also deepened our friendship. In the future, our company will definitely expand our cooperation with Tengda in more areas!"
The person in charge and the deputy person in charge spoke one after another, expressing their own experiences and insights about the event.
At first, everyone thought that they should not change the persons-in-charge at such a critical juncture. However, they did not expect that the change would have such a good effect!
Although the grassroots activity had delayed the plans that Tengda's various departments had previously set, the ideological foundation of all the departments had become more solid. Their friendship and connections with the outside world had become closer!
After the persons-in-charge expressed their opinions, Huang Sibo gently knocked on the table and concluded his speech.
"I think we should at least recognize the following points after this grassroots activity.
"First, it is easy to fall into a complacent and arrogant mentality after being the person-in-charge of a department for a long time. What's even more terrifying is that we often fall into this blind mentality without knowing it!
"That's because we have achieved a series of results under Boss Pei's leadership. That's why it's easy to lose motivation and stop moving forward because of this success!
"Only by changing our perspectives frequently can we realize our shortcomings in our work.
"Second, we have to be constantly vigilant of the danger of leaving the bottom employees. The strategies formulated by many departments might not be a problem from the perspective of the person-in-charge, but once they are implemented to the middle and then to the bottom, all kinds of problems will arise!
"We have to listen to the opinions of ordinary employees often. We even have to do the work of ordinary employees ourselves so that we can better understand the situation of the department and formulate more suitable strategies!
"We have to always understand clearly that there are only differences in positions in Tengda Corporation, and there is no difference in status! Outstanding people can take on more work and get more pay, but we cannot exclude others because of that, nor can we think that we are superior to others because of that.
"We are the same as ordinary employees. We are all working hard to contribute to Tengda Corporation and society under Boss Pei's leadership!
"Third, we should develop Tengda's business model and introduce outstanding talents from other brother companies to communicate and manage together.
"The collision of different modes and ideologies is also of great importance to us!"
"I think that Boss Pei has made grassroots activities a norm because of this consideration.
"As the person-in-charge, we must understand Boss Pei's good intentions. What we have to do is to seriously implement the decision to go to the grassroots and feel it seriously. We must not let this activity become a mere formality!
"Alright, everyone, return to your respective departments for the handover!"
Everyone applauded after hearing Huang Sibo's speech.
That was because Huang Sibo had said the consensus of all the person-in-charge!
With this consensus, the handover went even more smoothly.
The substitute person-in-charge put forward some good plans and suggestions, and the original person-in-charge listened and absorbed them seriously. The strategies that could be used would be used as much as possible, and the areas that needed to be improved would be continuously improved.
All the person-in-charge knew that the battle between Tengda Corporation and the Anti-Tengda Alliance had entered a critical moment!
Both sides had temporarily stopped fighting, and Tengda Corporation even had some advantages, but the Anti-Tengda Alliance could make a comeback at any time.
In such a tense situation, if a department made a mistake, it was very likely that the Anti-Tengda Alliance would seize it as a breakthrough point and attack Tengda!
Thus, the person-in-charge became nervous and could not wait to set off a new round of reform in the various departments of Tengda!
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