June 21st, Friday …
In the president's office of Shengyun Corporation, Nie Yunsheng was having a secret conversation with Zheng Hao, the president of Homestay Takeout.
Zheng Hao was in his thirties. He was thin, had sparse hair, and wore a pair of thick glasses. Many people might mistake him for a programmer if they saw him on the street.
However, he was indeed a programmer in the past, but he had now grown into a recognized outstanding entrepreneur and entrepreneur!
After three successful ventures, especially the rapid development of Homestay Takeout, he had seen the possibility of becoming a super-giant enterprise. This also made Zheng Hao one of the top entrepreneurs in the country.
He might be younger than Nie Yunsheng, but his views on some issues were highly consistent with Nie Yunsheng's.
Nie Yunsheng was the most optimistic about Zheng Hao in the entire Anti-Tengda Alliance!
Zheng Hao's rich successful experience, corporate management ability, and top-notch eloquence would be the key to defeating Tengda in the battle of public opinion!
Nie Yunsheng had met Zheng Hao several times to discuss the relevant details repeatedly about the battle plan for the battle of public opinion.
The relevant preparations were complete now.
Nie Yunsheng shared all the information he had collected with Zheng Hao, which naturally included the content related to the failure of Boqun Media's reform.
So far, Boqun Media was still in a half-dead state.
Various accounts had released a batch of new articles and videos, but the number of clicks on these content could be said to be halved. The commercial value of the accounts in the hands of Boqun Media was also plummeting!
With Boqun Media's traffic, there was no risk of bankruptcy in the short term, but the sharp decline in performance had proved the failure of Wu Bin's reform!
Apart from that, there was also some other content as evidence.
After sorting out all the information, Nie Yunsheng patted Zheng Hao's shoulder and said, "Brother, this is all I can help you with. The next battle of public opinion will depend on your own play, Brother!
"Tengda's Boss Pei might be young, but he is extremely smart! He often has some unpredictable moves. Brother, you must not let your guard down!
"In particular, Tengda Corporation has always held the advantage in the battle of public opinion. When we discuss the management of the company, we must pay attention to the entry point and find a good angle. Don't shoot yourself in the foot. "
Zheng Hao nodded confidently. "I know what I'm doing. Don't worry!"
"This speech is not a free speech to share experiences, but a real war! I will prepare meticulously and will not let my guard down! "
"Tengda might have occupied the commanding heights of public opinion, but it's not impossible to break out of this situation!
Nie Yunsheng was very satisfied with Zheng Hao's confidence. "Brother, when are you going to start making trouble?"
Zheng Hao looked at the date. "It's this Sunday."
"Recently, many media outlets have jointly created a program called 'Entrepreneur's Public Class'. They invited me to be a guest for an episode. "
"I will have three hours of public lecture time. I have already prepared the content of the speech."
Nie Yunsheng's face revealed a joyful expression: "Is that so? That couldn't be any better! "
"If we directly start a public opinion war online, it might seem too deliberate, and the situation will be disadvantageous to us."
"It's much safer to express my views on such a platform!"
Of course, Nie Yunsheng also knew about this program. It was co-founded by a few mainstream media companies in the country. The original title was "Entrepreneur's Open Class", but the current trend was that the concept of entrepreneurs was not as dynamic as entrepreneurs. It gave people a feeling of starting from scratch.
That was why it was finally named "Entrepreneur's Public Class".
The content of this open class was also very simple. It was to invite some successful entrepreneurs to talk about their entrepreneurial experiences in the open class, sharing some experiences and lessons.
Of course, this program had a positive meaning because entrepreneurship itself was something worth encouraging. It created value for society, provided employment opportunities, and was conducive to the realization of personal value!
Such an open class for entrepreneurs could point out the maze and solve the difficulties of some entrepreneurs who were confused.
For young people who felt confused about their future and future, even if they did not become entrepreneurs, watching these entrepreneurs share their experiences could also play a certain role in guiding and encouraging their spirits and thoughts!
Zheng Hao hoped to use this platform to express his experience and thoughts on company management and operations.
He did not need to openly and clearly express his rejection of Boss Pei and Tengda's management model, but he would definitely talk about some negative cases when he shared his thoughts. These negative cases would more or less attack Tengda!
That way, Zheng Hao could use this open class platform to start this public opinion war!
At that time, Tengda Corporation would most likely fight back. However, what they did not know was that Zheng Hao was fully prepared to fight. All kinds of relevant information and ironclad facts were in his hands.
Especially the case of Boqun Media, it was very likely to have a decisive effect!
If this battle of public opinion could succeed, it would be the first time since the establishment of the Anti-Tengda Alliance that they found a breakthrough in Tengda Corporation and Pei Qian. There would be a great opportunity to reverse the situation in the next battle!
…
…
June 23rd, Sunday …
The recording venue of "Entrepreneur's Public Class" was full.
Zheng Hao had already seen the audience before he went on stage. Many of them were familiar faces that he often saw on the internet.
Some were very famous star actors, and some were well-known intellectuals and scholars on the internet.
Sitting behind them were some small and medium-sized enterprises and successful people. Behind them were young people who were full of admiration for entrepreneurs.
Zheng Hao was very satisfied with the audience below the stage.
Explaining his thoughts on such a stage and lecturing these people made him feel the realization of the value of life!
Zheng Hao was an entrepreneur and a successful one at that.
There was a saying that not returning to one's hometown when one was rich was like walking at night in brocade clothes!
For a young and successful entrepreneur like him, it was naturally a very satisfying thing to achieve great success in his business and obtain huge wealth and extremely high social status!
However, as their wealth accumulated and social status increased, they would slowly have new demands.
For example, participating in similar public lectures to convey their ideas to more people.
It was a common problem for humans to be good teachers!
Meng Chang had done similar things before, but Meng Chang and Zheng Hao's starting point was completely different.
To Meng Chang, holding a lecture was just a conventional marketing method to allow the brand he created to gain more attention.
As for whether Meng Chang agreed with the content he mentioned in the lecture, no one knew.
Some might be from the bottom of his heart, but some might be pure lies. When Meng Chang was talking about these contents, his starting point was not his own true feelings, nor was it necessarily the real information in the industry. Instead, it was a pure marketing method.
However, people like Zheng Hao were completely different.
Zheng Hao indeed believed that the content he was talking about was absolutely correct. The reason why he lectured on various occasions was to obtain the admiration and recognition of the audience.
This kind of recognition would give them a greater sense of pride and satisfaction!
Many entrepreneurs or entrepreneurs said the wrong things on stage and were chased and scolded by netizens. Many netizens thought that he was lying through his teeth. He was deliberately using the influence and platform of the celebrity effect to convey some wrong ideas and guide the young people.
It was also because of this that many entrepreneurs were denounced as liars.
However, in reality, some people might have been wronged.
Most of the entrepreneurs who were wrongly accused of being liars were speaking from the bottom of their hearts. Their words might seem ridiculous, but that was indeed what they were thinking.
People like Meng Chang were real liars. However, real entrepreneurs were more dangerous than pure liars like Meng Chang.
In front of the camera, Zheng Hao confidently stepped onto the stage amidst the applause.
To a successful entrepreneur, giving a speech was like eating and drinking water. It was simple and natural. After all, he had experienced too many similar occasions.
"In today's public lecture, I want to share with everyone some of my experience and insights in business management when I started my business."
"I think that as an excellent manager, you must know how to manage people, not manage things!"
"When I first started my business, I once fell into this misunderstanding. I always put too much energy into the specific business, no matter how big or small, I have to ask about everything! In the end, although the startup had a good momentum at the beginning, it encountered a bottleneck. "
"My first two ventures might be considered successful in the eyes of outsiders, but to me, they were complete failures!"
"Although I had been focusing on the specific business and allowed the first two companies to achieve good development, I lost to others in the final competition and had no choice but to sell myself!"
"I obtained wealth that ordinary people would find difficult to reach. In the eyes of everyone, I became a successful entrepreneur. Some people even thought that I had successfully cashed out and was a winner in life."
"However, to me, this was a complete failure! Because I couldn't become the final victor. It wasn't until Homestead Take-Out that I realized something. That is, it is far more important to manage people than to manage things! "
"Because a company is ultimately made up of people. Ancient emperors paid attention to the art of controlling people. Because only by managing the officials well can the entire national organization operate smoothly. As the boss of the company, we also have to manage our own team well! This way, the entire company can operate better and not be flustered when competing with other companies! "
"However, human nature is selfish and lazy after all! For ordinary employees, they can't see the broad prospects of the company's development, nor can they see the infinite possibilities of the future! For an ordinary employee, he only cares about the work at hand and a fixed monthly income. "
"However, if everyone thinks this way, then a company is lazy, decadent, and does not want to make progress. In the fierce market competition, it will inevitably be eliminated!"
"Therefore, as a manager, the most important thing is to mobilize all employees so that they can do their best for the development of the company!"
"As a boss, as an entrepreneur, we must take the lead and put in more effort than 996!"
"I think that this kind of fighting spirit is the most valuable wealth of entrepreneurs!"
"And those who encourage everyone to give up this fighting spirit must have ulterior motives!"
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