The title of Pei Qian's thesis was' The Theory of Creation and Communication of Popular Literary Works in the Internet Age '.
The title might have been limited by the keywords' Internet Age 'and' Popular Literary Works', but it still seemed very big. It was still a completely unmanageable subject for undergraduates.
However … Pei Qian was afraid that he might write worse if he wrote the thesis in a serious way.
That was because his foundation was too weak. Some of the details of the theory could only be said to be fragmented. The more detailed he wrote, the easier it was to show weakness.
On the contrary, such a big and empty topic was more conducive to his performance.
Pei Qian thought about his halo, Old Kong's guidance, and the low requirements for an undergraduate's graduation thesis. Pei Qian felt that he should be able to preserve his graduation certificate and image at the same time if he really wrote this thesis.
It was not worth it to directly smash Boss Pei's character and have a social death for the sake of a graduation certificate.
As for the results of Pei Qian's seclusion during this period … it was actually quite fruitful.
At least this thesis was no longer just a new folder and a title. There was a clearer general direction.
Pei Qian thought about it. He wanted to write this thesis from these directions.
First, he analyzed the difficulties faced by literary works in the Internet age. They were: the separation of traditional literary works from ordinary people, the invasion of Western cultural works, the impact of fast food and pornographic entertainment models.
From this, he led to the necessity of studying the theory of creation and communication of popular literary works in the Internet age.
Secondly, based on this dilemma, he proposed the necessary factors needed for the creation and communication of popular literary works in the Internet age.
This could also be summarized into three points: rooted in the foundation of traditional culture and the cultural aspirations of ordinary people, the times of the work itself, trendiness, and even predictability, compact and eye-catching expression and structure.
Third, he proposed the mission of popular literary works in the Internet age: to promote the spread of positive values among ordinary people, to meet people's spiritual entertainment needs, to explore the theoretical law of literary creation in the new era and form guidance.
Finally, from the three different directions of online literature, film and television works, and interactive games, through some specific examples, he analyzed the rules of this kind of theoretical creation and formed guidance.
In fact, after finalizing these general directions, Pei Qian realized that he was definitely going to exceed the length of the book.
This was because an undergraduate's graduation thesis was basically around 8,000 words. Although some schools or majors would require more than 10,000 words, most undergraduate graduation theses didn't have a high word count requirement.
This was also very reasonable. After all, undergraduate students did not have much scientific research ability. Eight thousand words was enough for a small academic argument. If the word count was any higher, everyone would crazily fill in the blanks, and the student and mentor would feel uncomfortable. There was no need for this at all.
Furthermore, this was a thesis, not a web novel.
For some web novelists with tentacles, writing 8,000 words was usually the work of three to four hours. However, a thesis had to be meticulously crafted, and the choice of words and sentences had to be carefully chosen. There could not be any useless clichés or nonsense. Coupled with the references and various annotations, it could be said that every word was carved out by racking one's brain.
However, Pei Qian still decided to write according to this structure.
It was still the same reason as before. He wrote it too small, afraid that it would make him look timid, and also afraid that he wouldn't have enough words.
If he wrote a small dot, he would be able to finish writing 5,000 words, but the thesis required 8,000 words. What should he do? Didn't that mean he could only pour water into it?
If he wrote more content, it would definitely not be a problem to write 8,000 words. As for the details and the references, Pei Qian did not have to worry about them. In any case, someone would edit it for him.
Before handing it over to Old Kong, the counselor would carry him for a while. As an outstanding graduate who could stay in his alma mater as a counselor, Zhang Wei's standards were also very outstanding. This kind of thing was very easy. After that, he would hand it over to Old Kong. That would be foolproof.
Even if the word count exceeded a little, it would not be a big deal.
Pei Qian wrote according to this train of thought. To be honest, after he tied himself to the chair and tied his hands, his efficiency really increased a lot.
Looking at the rapid increase in the number of words in the thesis, Pei Qian inexplicably felt a sense of pride and satisfaction.
"Seclusion, seclusion, give it your all!"
…
…
March 13th, Wednesday …
Pei Qian unfastened the seat belt on the ergonomic chair, took off the medical wrist guards on his hands, and then went to the toilet comfortably.
After returning, he took a look at the thesis and could not help but feel a little proud. "My progress is too fast. I'm really awesome!
"It's about time to rest for a while. It's only been three days, and my progress has already reached this level. There's no problem at all for me to successfully finish the thesis!
"I have to strike a balance between work and rest.
"Yes, I can't go overboard. I can't install the games on the computer, and I can't tear the seals on the television and game consoles. I'll just … play with my cell phone for a while.
"I'll just play for a while."
Pei Qian knew very well that once the seals on the television and game consoles were torn, he might not be able to put them back again. Therefore, he was very cautious and only wanted to touch the cell phone that he had not touched for a long time.
In this society, everyone was a submissive race. Without a cell phone, there would be serious withdrawal symptoms. Ordinary people would not be able to withstand it.
Pei Qian had relied on great perseverance to only look at his cell phone less than ten times in the past three days. To him, this was already a greater achievement than building Tengda.
He took his cell phone and lay down comfortably on the sofa.
Pei Qian planned to casually browse through his cell phone, watch the news, and watch videos. Then, he would return to work on his thesis.
However, after reading the news online, Pei Qian was stunned.
"Tengda Corporation and the Anti-Tengda Alliance are fighting fiercely?
"Tengda Corporation's various departments are attacking heavily and gradually turning the situation around?
"Fish-Catching Take-Out and Upwind Logistics are working together to create a milk tea brand called 'Sell Milk Tea Quickly'?
"A new video segment has been opened on Aili Island, with the person-in-charge of Tengda's various departments appearing to dismantle the business strategies of their competitors?
"This …
"How many things have happened in the three days that I've been in seclusion?!"
It would have been better if he had not read the news. Now that he did, Pei Qian was stunned.
At first, his so-called 'seclusion' was just a joke. It was nothing more than cutting off the Internet, not leaving the house, and focusing on writing his thesis.
Now, he realized that he had really been in seclusion. He had the illusion that 'one day in the sky is a thousand years in the world'!
How could so many things have happened in just three days? It was ridiculous!
"Every time I don't care, these people come up with new tricks … F * ck!"
Pei Qian was speechless. It looked like he could not be in peace even if he was in seclusion. He still had to worry about Tengda.
He carefully sorted out the information and roughly understood what had happened in the past three days.
Pei Qian's original plan was to let the Anti-Tengda Alliance attack as they pleased. Tengda would deal with all changes by remaining unchanged. No matter how the other party attacked or how they fought a price war, Tengda would ignore them for now.
He would let them have a taste of the sweetness first.
If he burned money and started a price war right from the start, they might be scared out of their wits. The entire alliance might collapse without a fight.
After all, Pei Qian knew very well that such an alliance was a motley crew. He could not overestimate their organization and discipline.
Pei Qian could use this opportunity to write his thesis. When he submitted his thesis next month, the enterprises of the Anti-Tengda Alliance would have snatched some market share and tasted the sweetness. Then, they would take the bait.
When that time came, everyone would burn money to their heart's content!
Unexpectedly, the various departments fought back on their own!
Pei Qian felt a little regretful. If he had told everyone that everything was going according to his plan before he went into seclusion, this situation might not have happened.
However, he did not say that.
The heads of the various departments could not find Pei Qian and could not ask Boss Pei to make a decision. They could only fight back on their own.
What's more, their counterattack was not random. It was very targeted!
First, the various departments worked together to give priority to express delivery, take-out, rental, and other core industries.
That was because the most active and proactive in the Anti-Tengda Alliance were Shengyun Corporation, Home Corporation, and Homestay Take-Out.
The reason was very simple. These companies had the strongest conflict of interest with Tengda and would not retreat easily.
They were all platform-type companies. Take Shengyun Corporation for example. They had a life-and-death relationship with Upwind Logistics. As long as Upwind Logistics existed, Shengyun Corporation would not be able to sleep or eat in peace. They could not lie down and make money comfortably.
Therefore, the corresponding industries of Tengda were definitely under the most pressure. The other departments had to give blood and help to withstand the greatest pressure.
The reason why Fish-Catching Take-Out and Upwind Logistics wanted to create a new milk tea brand, 'Sell Milk Tea', was to make full use of their outlets across the country and use the profits from milk tea to subsidize the price war.
What's more, the name was quite interesting. 'Sell Milk Tea' used the words' express delivery 'and' take-out '.
Secondly, they chose the soft persimmon of the alliance, Haoxiang Fitness, as their first breakthrough!
Express delivery, take-out, rental, and other industries might be very intense, but they were obviously not suitable as the main direction and breakthrough point.
That was because these companies were all stubborn. It would be very difficult to take them down.
Take Shengyun Corporation for example. Even if Tengda's various departments concentrated their strength to hurt them, would they be able to make them retreat?
Of course not.
That was because Shengyun Corporation knew very well that once they retreated, the entire alliance against Tengda might collapse. At that time, this alliance would definitely not be able to be established. Shengyun Corporation would be completely finished.
Therefore, they would grit their teeth and persevere no matter how great their losses were.
Since that was the case, they had to aim their main attack direction and breakthrough points at other companies. They had to find soft persimmons that were not firm and easier to deal with.
Haoxiang Fitness was an excellent breakthrough point.
It was a large chain gym in the country, but it was slightly inferior to Deposit Fitness in terms of market share, not to mention the market share of Deposit Fitness and Starbird Fitness combined.
That was because the gym industry in the country was relatively scattered. Many gyms could only cultivate deep in small areas. They had not formed super-large chain gyms.
However, Haoxiang Fitness was a rather important part of this alliance because they needed to directly target Deposit Fitness.
It would be good news for Tengda if they could beat it until it backed down.
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