Rui Yuchen continued, "Now, everyone may think that homestay takeout is not bad. There is a subsidy for every meal, and you can eat good takeout with only a little money. Therefore, you have a good impression of it.
"However, everyone can think about it. A long time ago, when express delivery companies and other similar platform companies started a money-burning war, didn't everyone also taste the sweetness? But what happened later?
"The platform company obtained a monopoly position in the market by burning money. Then, all kinds of tricks were used: killing customers with big data, finding excuses to raise prices, launching new services with higher prices, and at the same time, secretly reducing the original services … In short, the price went back up unknowingly.
"Customers thought that they got the wool, but in fact, they had to pay it back honestly in the future.
"The current business model of homestay takeout is the same: first, obtain a lot of money through financing, and then use the money to subsidize merchants, riders, and customers to occupy the market position. As the market position expands, it continues to merge other takeout platforms, integrate resources, and attract more investment.
"In the end, it achieves a monopoly position in the market and begins to happily harvest leeks. It becomes a risk-free business that will never lose money.
"In the near future, the following scenarios can be foreseen.
"For merchants, homestay takeout will continuously increase the amount of commission and constantly test the bottom line of the merchants' profits. In the end, only a small part of the profits will be left to the merchants and most of the profits will be taken away.
"If it's just a decline in the merchants' profits, it's nothing. The key is that something even more terrible will happen.
"Because the profits are getting lower and lower, the restaurants that provide high-quality food will become less and less able to continue doing business. And the only ones who can survive under such a high commission are those takeout shops with high profits. "
"There are two ways to make high profits: one is to have an excellent brand value and strong bargaining power, such as some well-known fast food brands abroad, but this is rare after all; the second is to reduce costs and lower some takeout prices that ordinary people can't imagine.
"For example, using cheap takeout bags to make some rice that looks good. Although the price is very low, there is still a huge profit.
"However, such takeout cannot even guarantee basic health. Over time, there will be more and more similar businesses on the platform, and it will inevitably lead to the effect of bad money driving out good money. "
"For riders, Homestay Take-Out will constantly test the limits of the riders' deliveries through big data algorithms. First, they will send you five orders. If most people can successfully complete them, they will continue to increase the number. Six orders, eight orders, ten orders … The riders will be forced to run the red light and violate the traffic rules. Homestay Take-Out will happily pocket this portion of the profits."
"We'll gradually increase the fees for customers, but we won't directly increase the delivery fees. Instead, we'll start by tightening the subsidies, and then gradually reduce the coupons and discounts. After that, we'll use big data to kill customers, secretly increase the delivery fees, or even publicly complain about how poor the deliverymen are, saying that they're working too hard and want to increase the delivery fees."
"But in reality, they will never provide any protection to the courier. Even if they do, it will be deducted from the courier's income."
"In the end, the interests of all three parties will be damaged, and the platform will develop into a giant, deeply binding the entire industry, truly realizing the dream of earning money while lying down."
At this point, Rui Yuchen paused for a moment.
Then, he changed the topic and continued, "Some people might ask, isn't Fish-Catching Take-Out also a platform? What's the difference between it and Homestay Take-Out? "
"I can say very responsibly that Fish-Catching Take-Out's model is completely different from Homestay Take-Out."
"Boss Pei had already planned Fish-Catching Take-Out's business model when he founded the brand. This business model is fundamentally different from platforms like Homestay Take-Out."
"Fish-Catching Take-Out is not a pure platform. It has a large number of offline stores that will provide real food to customers."
"Homestay Take-Out will definitely not review and screen the stores on the platform for safety and hygiene. However, Fish-Catching Take-Out can guarantee that we provide healthy and delicious ingredients to customers."
"Fish-Catching Take-Out, Cold-Faced Lady Snacks, and the newly launched Quick-Sell Milk Tea are all dedicated to providing healthy and delicious food for everyone. What's more, they cover most people's tastes. The key is to eat and drink in peace. "
"All of our delivery boys are the same as Upwind Logistics. They are formal employees. They pay for five insurances and one housing fund, and have various formal benefits. We will not use the system's algorithm to squeeze the limits of every young man. Instead, we will use performance pay to encourage them. Under the premise of abiding by the traffic rules, they will be able to obtain a stable income. "
"Do we earn profits? Of course, we earn money, but the way we earn money is different from platforms like Homestay Take-Out. "
"The source of our profits is mainly from the profits of Fish-Catching Take-Out, Cold-Faced Lady Snacks, and Quick-Sell Milk Tea. Secondly, a small amount of platform profits."
"This is the business model that Boss Pei planned for Fish-Catching Take-Out: delicious Chinese food is the foundation. That's why we have Fish-Catching Take-Out's stores first, and then we have Fish-Catching Take-Out's app as a platform. In Boss Pei's eyes, the platform ultimately serves the entity. It cannot kidnap the entity. "
"Apart from that, Fish-Catching Take-Out is not like platform companies like Homestay Take-Out, which has a high demand for profit margins. In some big cities, Homestay Take-Out's deductions for merchants have already reached 20%. What's more, this figure might continue to increase in the future because Homestay Take-Out's first goal is to pursue profit margins. "
"However, Fish-Catching Take-Out is different. Profit margins are never Boss Pei's first goal. What we pursue is to improve the taste of the dishes, expand the coverage, and provide convenience for customers and delivery boys. "
"In the future, we will also open up businesses to join Fish-Catching Take-Out's platform. We can share the delivery resources of Fish-Catching Take-Out's stores across the country. Here, I will promise everyone two things on behalf of Fish-Catching Take-Out. "
"First, as a platform, Fish-Catching Take-Out's commission will never be higher than 5%!"
"Second, we will carefully inspect and review the merchants who join the platform. We will conduct random inspections from time to time to ensure that everyone can eat in peace with the take-out on the platform!"
After that, Rui Yuchen went to Fish-Catching Take-Out's kitchen and Gourmet Laboratory to introduce the internal situation.
The clean and tidy kitchen and environmentally friendly waste disposal had all been filmed by the television station previously. However, there were some slight changes now, giving people a better feeling.
This was not only to show the audience the health and hygiene of Fish-Catching Take-Out, but it was also a hint.
Naturally, the audience would think: what would the kitchen of the homestay take-out look like?
As he thought about it, many terrifying scenes naturally appeared in his mind.
Not only that, but when customers saw cheap take-out on homestay take-out in the future, they would not only see the cheap price but also think about the meaning behind it.
Would this subsidy disappear in the future and return to the original price?
Was such a cheap take-out made by cutting corners or even using takeout bags?
Even if it was the same restaurant, it was quite common for take-out and in-house food to be different, right? This suspicion was completely reasonable.
What's more, Fish-Catching Take-Out had an ultimate trump card: opening up other merchants to join!
There would only be two results under the low commission model.
The first was that food of similar quality would be cheap on Fish-Catching Take-Out and expensive on homestay take-out.
Needless to say, they would definitely choose Fish-Catching Take-Out.
The second was that food of similar quality would be expensive on Fish-Catching Take-Out and cheap on homestay take-out.
At this time, customers would wonder why homestay take-out was cheaper than Fish-Catching Take-Out. Was it because the commission was reduced? That should not be possible.
Perhaps, the same merchant was selling different types of food on Fish-Catching Take-Out and Homestay take-out? Even if it looked the same, the ingredients and the like could not be seen.
They still had to choose Fish-Catching Take-Out!
Fish-Catching Take-Out had physical stores and unique meals as support. It also had a strong reputation, so that homestay take-out could not squeeze it through a price war in a short period of time.
On the other hand, Fish-Catching Take-Out's low profit margin would always give homestay take-out an anchor point, making it unable to wantonly squeeze the interests of the three parties and pursue high profits.
Once the trend of public opinion was formed, Fish-Catching Take-Out would naturally be invincible like Upwind Logistics, Deposit Fitness, and Sloth Apartments!
Of course, there were side effects of doing this. Fish-Catching Take-Out could no longer be like homestay take-out in the future, dreaming of monopolizing the platform and making money.
However, that did not matter. Neither the person-in-charge of Fish-Catching Take-Out nor Boss Pei had considered this path at all.
That was also why Tengda could be invincible!
Finally, the recording was over.
Rui Yuchen took off the microphone and let out a long breath. "Phew, my performance was alright, right?"
Meng Chang nodded. "Very good. I'll go back and edit this video a little. It should be in place. "
"However, it's not good to release this video immediately. The popularity of the Deposit Fitness video has not reached its peak yet. Releasing the second episode now would slightly affect the spread. We'll wait for the Deposit Fitness video to start declining before we find a suitable time to release the second episode. "
"That's the best way to achieve the best effect and hit the homestay take-out's weakness!"
Rui Yuchen agreed. "You'll make the arrangements. No one is better at this than you."
The two of them chatted casually for a while. Now, the person-in-charge of Tengda's various departments had already treated Meng Chang as one of their own and trusted him very much.
Previously, everyone thought that Meng Chang was too stubborn and incompatible with Tengda's values. They did not think that Boss Pei could turn him around.
However, Boss Pei was just that impressive. He forcefully turned Meng Chang around!
That was quite ridiculous.
Rui Yuchen took out his cell phone. He wanted to see the situation of the people in charge, but he suddenly realized that there was a notice.
"The person-in-charge … is going to the grassroots level?"
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