Seeing this, Ding Xiyao could be said to be full of admiration for this "Mr. Tian."
Although it was not clear who this Mr. Tian was, from the content of the video, it was obvious that he had a very deep understanding of the intermediary industry and was full of insight!
Why did the Home Group not suffer from the frequent exposure of negative news?
It was because when many people scolded the Home Group, they scolded it in the wrong way!
When there was a problem with the intermediary, most people scolded the practitioners of the intermediary for moral corruption and lack of conscience.
After the formaldehyde housing incident, the Home Group pushed out the person in charge of the relevant business to be the scapegoat to attract the public's hatred. Then, they pretended to rectify it, and the matter passed.
However, the crux of this series of events was not a person in the company at all, but the entire company's senior management.
If there was no acquiescence, support, or even encouragement from the senior management, most of these things would not have happened. At least, they would not have caused an uproar before pretending to find a scapegoat and rectify it.
Ding Xiyao suddenly understood where the feeling of powerlessness she felt when she decided to leave the Home Group came from.
Because the intermediary companies led by the Home Group had actually monopolized and held the entire industry, causing small companies to begin to follow suit. The intermediaries and tenants seemed to have a lot of choices, but in fact, they had no choice.
They could choose this company or that company, but no matter how they chose, the result would be the same.
And these large companies could also pass on the conflict by instigating antagonism, making tenants hate intermediaries, and intermediaries hate tenants. Then, the senior management of the large companies could easily stay out of the matter, only thinking about how to expand, not thinking about how to improve the quality of service. If they kept doing this without thinking about making progress, they would still make money until their hands were tired.
However, at this point, the video was actually not over. There was still about a quarter of the progress bar at the back.
"So, here, I might as well make a hypothesis, an inference.
"As long as the nature of the domestic intermediary companies does not change fundamentally, and the executives of these companies are still focused on monopolizing the market, allowing the intermediaries to sign contracts with fraudulent means to extract profits from the tenants, and maintaining their own environment of public opinion by instigating the confrontation between the tenants and the intermediaries. Then, any new business launched by them is just another way of packaging the matter of 'eating the flesh and blood of the tenants'.
"Just like the formaldehyde housing incident not long ago, the concept of 'safe house' itself is good, but in the process of endless pursuit of profits, 'safe house' becomes' formaldehyde housing '. They say they want to provide a better living environment for tenants, but in the end, they can't even guarantee the most basic health and safety of the living environment.
"Perhaps in the future, these agencies will launch new businesses. I can't predict what kind of business this will be, but I can predict that through the analysis of this video and the understanding of the 'Real Estate Agent Simulator' game, everyone can guess the final outcome of this new business."
"All new models that say 'serving tenants' and 'eliminating hatred' will eventually reveal their true colors. will be 'seeking profits', 'better squeezing tenants and intermediaries' and 'inciting antagon.'
"Seeing this, many tenants might feel despair."
"When all the intermediary companies are similar, and some of the companies that create 'formaldehyde houses' become the leaders of the industry, when they occupy 99% of the houses on the market and form a monopoly, leaving the tenants with no choice, what can the tenants do?"
"It's very simple. Find a company that jumps out of this model.
"If there isn't one yet, then look forward to its appearance.
"If there is one already, but the scale is not big, then look forward to its development and growth.
"I am Young Master Tian, an insignificant nobody, an ordinary person who can sometimes see the world clearly but has no ability to change it.
"I will share my shallow observations with everyone, hoping that I can throw a brick to attract jade and trigger some thinking.
"Thank you, everyone, for being willing to calm down and listen to me in such an impetuous environment. We will meet again if fate allows it!"
Compared to the first video, the ending of this video was obviously different.
Meng Chang listened to Boss Pei's suggestion and found a persona for Young Master Tian.
Just like Teacher Qiao's "a little amusing, very stubborn, and professional game testing and interpretation UP", Meng Chang took another route. "A small character who coldly observed the world, whose content could involve any field, who had some intelligence but thought that he was insignificant."
There was obviously a reason why he set up such a persona for 'Young Master Tian'.
For a moment, Meng Chang thought about using his own persona as Young Master Tian's persona, but he quickly rejected that idea.
First of all, Boss Pei made it clear that he wanted Meng Chang to dig out Young Master Tian's persona and not copy his own.
Secondly, Meng Chang felt that his persona was not likable.
In terms of function, Young Master Tian's account should be used to cooperate with the 'Pei Corporation's publicity method' to expose the deep reality of some industries.
In that case, Young Master Tian's persona had to be a wise and transparent persona. In layman's terms, it was to make the audience feel that this person was a sensible person. They could not feel that this person had a problem with their intelligence or motives after watching the video. They could not be stupid or bad.
It was actually quite difficult to achieve this. After all, communication had a cost. It was easy for people to be misunderstood during the process of expressing themselves.
Sometimes, what you said was not what you meant, but because of the problem with the way you expressed it, the audience would think that you had received dirty money, or that your underlying values had been revealed, causing the audience to turn against you.
After much consideration, Meng Chang felt that Young Master Tian's persona had to be humble, low-key, and even ordinary in order to achieve this.
If he kept acting high and mighty like he was "educating the people", he would fail sooner or later.
Thus, after considering all aspects, Meng Chang set up a persona for Young Master Tian that was' a small character with some intelligence but thought that he was insignificant '.
The more low-key he deliberately kept, the more the audience felt that this person was truly talented and willing to listen to what Young Master Tian had to say.
This was considered an improvement compared to the first video. That was because many viewers obviously liked this persona from the bullet screen comments.
"That's great! It's all real! It's so enlightening! "
"Home Corporation: Just give me my ID and it'll be over. Why are you beating around the bush?"
"Eh, could it be an allusion to Home Corporation's new 'Intimate Butler' business?"
"It can't be considered an allusion. To be precise, it should be a preview! Look at the time when the video was released. It's basically a few minutes after Home Corporation announced the 'Intimate Butler' business. With such quality, it would take at least a few days to make. So, either Young Master Tian has the internal information of Home Corporation in advance, or it was a coincidence. "
"If he had the internal information in advance, he could have said it more clearly. I'm leaning towards the latter."
"Initially, I had some expectations for the 'Intimate Butler' business, but after watching this video, I understand that I don't have any expectations at all. Just like what the UP Master said, any new model that claims to 'serve tenants' will eventually reveal its true colors of 'extracting more profits from tenants'. "
"It's not hard to guess. 'Intimate Butler' is most likely an increase in intermediary fees. Then, it will further shift the conflict to tenants and intermediaries. Tenants do spend more money, but it's hard to say how much of that money can be used to buy better services."
"So, there's no human intermediary company? Sigh, it's very difficult for consumers to vote with their feet. "
"Human intermediary company? No. However, there's a human rental company — Sloth Apartments! "
"That's right. I heard that Sloth Apartments has been developing in cities outside Jingzhou recently. Hopefully, this model will be launched soon!"
"I don't know much about Sloth Apartments, and I don't have anyone who lives there to tell me. Is it really as good as the rumors say?"
"Let the resident of Sloth Apartments answer you. Actually, I've regretted moving in ever since. I regretted not moving earlier. I regretted not asking my friends to rent more units! It's so good to live here. It might be more expensive than ordinary rentals, but it's really very worry-free. You don't have to worry about anything! Coupled with the cooperation of Fish-Catching Take-Out and Upwind Express, it's so convenient! "
The popularity of the video skyrocketed after it was released!
Some people were discussing the content of the game itself, while others were following the guidance of the video and discussing the real intermediary industry.
In fact, many people had analyzed the problems of the intermediary industry and Home Corporation previously. However, they were not influential enough and did not become a hot topic of discussion on the internet.
However, it was different now!
First, Meng Chang had spent a huge sum of money on publicity after filming the promotional video. He had been maintaining the popularity of the relevant topic. Then, Home Corporation had spent a lot of money on the 'Intimate Butler' business, and the attention had increased further. Then, the release of the VR game 'Real Estate Agent Simulator' had paved the way. Finally, Young Master Tian's video had exploded in popularity!
Compared to the stiff preaching and indoctrination, Real Estate Agent Simulator had actually played a role in guiding and buffering. It had the effect of 'educating in fun'.
If Meng Chang had released this video directly, the effect would definitely have been very bad. That was because the content would be too dry. Most people would not have the patience to listen to the end.
However, after many people had played Real Estate Agent Simulator and experienced the various tricks in it and made different choices for themselves, they immediately compared them one by one after hearing the explanation in this video. They could even draw some conclusions for themselves!
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
