At this point, Ding Xiyao could not help but feel a little ashamed.
The video was right. That was what she did.
When she was a real estate agent in the past, Ding Xiyao had learned all the tricks of an agent, whether actively or passively. Although she had been trying very hard to find a middle ground, sometimes in order to facilitate a deal, she had to ignore her conscience.
Just like when a customer asked if the lighting of the house was good, she could only answer "no" and explain how it was not good. That was the only honest answer.
Answering "very good" or "it's okay, it's enough" was actually fooling around, just to a different extent.
When Ding Xiyao was a real estate agent, there were not many situations where she lied with her eyes wide open. However, there were many situations where she was ambiguous and noncommittal. In fact, this could also be considered a trick, but it was relatively more restrained.
In the game, although Ding Xiyao knew that it was all a game and it was all fake, and that telling the truth would not cause the company to go bankrupt and the game to stop, she still subconsciously continued her previous working method.
It could even be said that the game had a magnifying effect on human nature.
Perhaps it was because the players knew that the tenants in the game were a series of data, not real people, and that they could not feel the pain of living in a broken house, so it was difficult to put themselves in the players' shoes. That was why the "Black-Hearted Intermediary Simulator" was played?
Ask yourself, why did the players choose to play this way?
It was actually very simple, for profit.
The profit in the game would directly affect the level of the intermediary company and the players' money. The former would allow the players to unlock more house types and come into contact with more high-level tenants, while the latter would determine how much money the players could use to renovate their homes and the intermediary shop.
After most players came into contact with this game, their first goal was to earn profits and develop their shop.
Therefore, according to the video, the first core of "Real Estate Agent Simulator" was to simulate the working model of a real estate agent, allowing the players to play the role of a real estate agent and choose their own way of earning profits. Thus, the players would realize that the chaos in the real estate industry could be attributed to one fundamental reason: profit.
However, Ding Xiyao's doubts quickly came.
From the current situation, "Real Estate Agent Simulator" did indeed display this point very well, but just based on this, it still could not be considered as analyzing social reality, right?
Could it be that Mr. Tian could continue to dig out the second and third point in the game?
And could he guarantee that the latter point would not be more profound than the first point?
She perked up and continued to watch seriously.
"Some people might say that this is an overinterpretation. Otherwise, how do you explain the promotional video of Real Estate Agent Simulator?
"The promotional video is clearly emphasizing the hard work of the intermediary and emphasizing the intermediary's identity as a 'service provider'. This is a kind of beautification and praise, not exposing and criticizing, right?
"If you think so, you're wrong.
"From a few obvious facts, it can be seen that this promotional video is actually not as simple as most people think."
"The key point is the female lead in the promotional video."
"In fact, Slow Movement Studio has invested a huge amount of publicity funds for this promotional video. This can be seen from the popularity online."
"Logically speaking, with such a huge budget, it shouldn't be difficult at all to invite a star who is more down to earth and popular with the audience to act as the intermediary in the promotional video."
"Or we can take a step back and invite a relatively small audience but with superb acting skills to act. The effect and appeal of the film will definitely be better than the current version."
"However, Studio Studio did not do that. They chose a real former real estate agent to film this promotional video. Before this, the female lead had never had any acting experience. She had not even filmed her own videos or vlogs."
"Why is that?"
"There's a more cost-effective promotional plan, but they don't want to use it. Why do they want to save money on the most important lead role? Even ordinary people who don't know anything about marketing can tell that this choice is unreasonable. "
"After eliminating other possibilities, the answer is obvious: This is the intention of the propagandist. The purpose of this promotional video is not simply to show the hard work and positive side of the intermediary, but to show the two-sided nature and authenticity of the intermediary's job!"
"The promotional video deliberately made a 'blank space' design so that the audience could fill in the image of the intermediary in reality and complete this portrayal!"
Ding Xiyao was stunned.
That was because Mr. Tian's words had also asked the question in her heart.
The publicity budget was so sufficient. Why did they invite me to act instead of a celebrity?
If the theme of the promotional video was to show the hard work and respect of the intermediary, then hiring actors would obviously be a more cost-effective choice.
Finding an influential, down-to-earth, and popular actor to act would naturally dispel the disgust that the identity of the intermediary brought to the audience.
It was just like in many movies. Some Best Actors would play small roles or even play hooligans. However, through their exquisite performances and reasonable arrangements of the plot, the audience would feel that hooligans were quite cute and had no choice.
Such an image would undoubtedly be able to close the distance between them and the audience.
If a big-name Best Actor was too expensive, then they could find a second-tier or third-tier actor with superb acting skills. As long as they could act out such sincere feelings, they would be able to achieve a similar effect. It would be enough to move the audience and make everyone's evaluation of the film more positive.
However, it would be weaker in terms of dissemination. It would not bring about its own traffic and popularity like a big-name Best Actor.
However, Meng Chang did not choose that. Instead, he chose Ding Xiyao, who did not have any acting skills at all. Then, he spent money to promote it.
He chose the plan with the worst effect and the worst cost-performance ratio.
If Ding Xiyao's only advantage was that her acting was more realistic. After all, she had really been an intermediary before.
However, realism often did not mean that it was infectious. Sometimes, the two were the opposite of each other.
That was why this promotional video had the effect of leaving blank space. The audience was not completely moved after watching it. Instead, they recalled the various experiences of being scammed by intermediaries in their lives.
No matter how they thought about it, this was a very poor choice. Even ordinary people could tell.
Then, the only explanation was that it was intentional. This promotional video was meant to cause controversy.
"This is the second core of the Real Estate Intermediary Simulator: It allows players to break away from the first-person perspective of the intermediary and examine their inherent impression of the intermediary industry from a bystander's perspective. They also realize the crux of the problem."
"In the promotional video, many people vaguely realized the problem. They even had an instinctive resistance and disgust, but they could not tell where this emotion came from."
"In the official content of the game, players can personally experience the daily work of an intermediary. They can understand the routines that exist in real life. They are also running up and down, busy introducing houses to tenants. This way, the image of an intermediary in the promotional video will be instantly dispelled, allowing players to experience the two sides of the intermediary profession."
"In the promotional video shot in reality, it focuses on showing the hard work and busyness of the intermediary work. However, in the game, it reveals the tricks in the deep layers of the intermediary industry."
"The one who is working hard to bring customers to look at the house is the intermediary. The one who is playing tricks is also the intermediary."
"It's a simulation game, but it uses a real-life video as a promotional video. It's equivalent to giving players a special psychological hint and breaking through the boundary between the game and reality."
Ding Xiyao could not help but nod when she saw this.
Even though she had personally experienced the entire filming process and instinctively felt that this explanation was a little ridiculous, she had to admit that it was indeed possible.
This promotional video was obviously hinting that the game itself was a high reflection of reality. It was not beautified and focused on one side of reality, but a comprehensive, holistic, and unmodified reality.
"Combining the first and second layers is the third core that the Real Estate Intermediary Simulator wants to express: analyzing the root cause of this phenomenon."
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