"Some people might think that the root cause is the corruption of morality, the lack of integrity, and that the agents are pursuing their own interests while ignoring the interests of the tenants. Just like the choices of many players in the game, I only care about renting out the house. As for how the tenants live, it has nothing to do with me."
"But that's not the case. The game has already given the answer, it's just that most people haven't realized it yet."
"Has anyone noticed that the agents in the game and the agents in reality have some fundamental differences?"
"The agents in the game are actually both bosses and employees. They are responsible for their own profits and losses, and are responsible for themselves. On the other hand, the agents in reality are simply employees. They are replaceable and have almost no bargaining power. They can only carry out the will of the higher-ups."
"This difference is the main point of the game."
Ding Xiyao could not help but be stunned.
She instantly recalled the scene of the agent shop she saw when she first entered the game. The shop was completely different from reality. It could only accommodate one person and no other colleagues.
As the game progressed, the agent shop would continue to expand, becoming more and more spacious and decorated, but she still could not see any other colleagues.
Previously, Ding Xiyao thought that it was simply a problem with the game's mechanism, but after listening to Mr. Tian's explanation, it seemed to have a deeper meaning.
"In the game, the player plays the dual roles of a boss and an employee. When deciding how to serve the customers and how to earn profits, the identity is the boss; when implementing this service method and personally answering the customer's questions, the identity is the employee."
"In reality, the agents only have one identity. They are the employees who follow the instructions of the boss and interact with the customers on the frontline."
"Therefore, although a small part of the reason for all the chaos in the agent industry in real life is due to the personal quality or moral issues of the agents, the majority of the reason is due to the company and the boss behind them."
"Because the boss does not care about the actual living experience of the tenants, he only cares about performance and profits. Therefore, under the pressure of performance, the agents can only 'do what they can', and tricks are the most helpful to improve performance and earn profits during the period of disorderly expansion."
"The agents with high performance become the best sellers, and naturally receive high bonuses and commendations from the boss. Those with low performance can only get the most basic commission even if they confide in the customers, and they can't even guarantee their livelihood."
"Over time, those who can't adapt to this environment are forced to leave, and most of the agents who stay know how to choose."
Ding Xiyao read the content twice, and she really wanted to give Mr. Tian a thumbs up.
He was absolutely right!
Many people simply put the blame on the intermediary, thinking that the overall quality of the intermediary was low, morally corrupt, and that was why there was so much chaos.
But in reality, the root cause was not the intermediary at all.
Even if the quality of the individual intermediaries was indeed worrisome, it was most likely not innate. Instead, it was forced out of the environment, cultivated, and nurtured.
The real decision maker was the boss. What the boss wanted was quantity and performance. As for conscience and reputation, if they could increase profits, he could hypocritically emphasize them. If they could not increase profits, then what was the use of these things?
Regarding the chaos in the intermediary industry, the boss actually turned a blind eye to it. In fact, he even tacitly approved and condoned it.
They said that they wanted to rectify the situation, but in reality, even if they were to be complained about, they would just raise it up high and put it down gently.
If they really did reorganize, who would be responsible for the decline in profits?
The interesting thing about "Real Estate Agent Simulator" was that it did not separate the boss and the employees. Instead, it created an image similar to "self-employed", allowing players to be responsible for their own profits and losses, playing the dual roles of the boss and the employee at the same time.
If the two identities were separated, on one hand, the fun of the game would be greatly reduced, on the other hand, it would be too preachy, and the players would not accept it at all.
And now, this method not only allowed the players to have fun in the game, to the point where they could not stop playing, but it also allowed the players to think after calming down and understand the root cause of the chaos.
But obviously, this was not the core part of the video.
This Mr. Tian did not only stop the topic on the gameplay itself and the connection with social reality, but continued to expand and dig out more content.
"If everyone studies in depth, you will find that there is a hidden mechanism in the game.
"After the rental agreement is reached, the tenant will still be satisfied with living in the house. If the satisfaction is lower than expected, then the tenant will find more problems when they come back, ask for more rent reduction, or even not come back at all.
"Not only that, the satisfaction of a large number of tenants will also affect the reputation of the player's store. It may not be visible in the short term, but the impact will become more and more obvious as time goes by.
"In other words, choosing to use profits to cheat tenants can indeed accumulate huge profits in the short term, but the price is the decline of the reputation. There will be fewer high-quality tenants, and it will become harder to earn money. On the other hand, although treating people with sincerity will give up profits in the early stage, as time goes by, the store's reputation will gradually accumulate, and more high-quality tenants will appear, and the transaction will become easier and easier.
"This is obviously in line with the rules of reality: most tenants rent a house for the first time, and they are easily deceived. After being cheated once, they will naturally be careful, and most will not find the store that cheated them to rent a house.
"But at this time, there may be a new question: why do many real estate agents continue to grow, even though they have been doing things to cheat people all along, and it seems that they have not been punished at all?
"Why is it that in the game, when players cheat tenants, there will be fewer tenants, and development will slow down, but in reality, the real estate agents who cheat tenants are still living well?
"Is it because the game has beautified reality, giving a reasonable but unrealistic setting?"
Ding Xiyao was stunned for a moment. She had not really thought about this problem.
However, after Mr. Tian brought it up, she thought about it deeply and realized that this was indeed a problem.
Logically speaking, if the real estate agent cheated tenants, there would definitely be no tenants coming. However, companies like the Home Group, although they repeatedly cheated people, and even had incidents like formaldehyde housing, they still occupied a dominant position in the real estate agent market, and there was not much wavering.
Although the formaldehyde housing incident also caused the Home Group's stock to fall, and it was also rectified and fined, it seemed to recover very quickly. Its market share was still very high, and there was no fundamental change.
Did this mean that people in reality were not as smart as the NPCs in the game?
Mr. Tian quickly gave the answer.
"This problem has to be attributed to the identity of the player in the game.
"In the game, the player is both the boss and the intermediary, responsible for their own profits and losses, and bear the consequences.
"Therefore, in the game, the player can only be responsible for the housing in a small area, and they have to compete with other real estate agents. Under such circumstances, tenants actually have many choices. After being cheated by the player, they will naturally look for other real estate agents, and the number of customers received by the player will decrease.
"Under such circumstances, the adjustment mechanism is still in effect.
"Let's extend it a little. Let's say that the game adds a new 'merger and expansion' gameplay. The player is no longer the owner of a small real estate agent shop, but a large group of companies, or a large amount of capital.
"Then, do you still need to abide by the existing rules of the game? Of course not.
"When the time comes, the best solution for the player is to annex all the surrounding shops, or find a way to squeeze out the other real estate agents, and open their own branches all over the city, or even all over the country.
"At the same time, with these shops as a fulcrum, let the real estate agents under them constantly call and harass the homeowners, monopolizing all the surrounding housing sources in their hands.
"In this way, the tenants have no other choice at all, because all the housing sources are in the hands of this company. If you don't rent from them, where else can you rent?
"Therefore, the adjustment mechanism seen in the game will not be effective at all, because the tenants have no choice. Even if they are cheated, they can only change to another shop. No matter how much they struggle, they will not be able to get rid of the control of this group of companies and this industry atmosphere.
"Therefore, the setting of the player's identity in the game has obviously been carefully considered, and it is not just for the sake of gameplay.
"More importantly, it has created a special contrast.
"In the game, the player is the boss and the employee, but in reality, the boss and the employee of a real estate agent company are completely separated.
"In the game, the 'real estate agent' industry that the player is engaged in is the original appearance of the industry. There is full competition, and success can only be achieved by improving the quality of the service. However, in reality, the real 'real estate agent' industry is what it is after mutation. It is an industry with a certain degree of monopoly. It is an abnormal state where the group of companies and big capitals can completely disregard the actual living experience of the tenants for the sake of profits.
"In other words, the identity of the real estate agent in the game does not seem to be annoying, and people can even choose whether to keep their conscience or not. However, the identity of the real estate agent in reality is repulsive, and the real estate agents often have no choice. At the end of the day, because of the change in the source, the identity of the 'real estate agent' has also changed: from a service provider who links and bridges to a middleman who takes advantage of others.
"Through the comparison between the game and reality, we can more clearly see the difference between the two, and thus more accurately locate the crux of the real estate agent industry!
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