November 29th, Thursday …
Cai Jiadong went to the coffee bar to get a cup of coffee. Then, he sat down at his desk and checked the sales of Real Estate Agent Simulator.
He had taken a look before he got off work yesterday. Although the sales volume had increased slightly that day, there was not much of a change.
It was still far from the number they were looking forward to.
Therefore, Cai Jiadong did not continue to pay attention to this matter after he reached home. Instead, he rested early.
In fact, Cai Jiadong knew very well that even Slow Movement Studio had not arranged any follow-up publicity work or applied for additional publicity funds. How could things suddenly turn for the better?
Even though he had been hoping that Meng Chang could do something, the cleverest housewife could not cook without rice. The initial publicity was not very smooth. Now that the game had already been released, it would be extremely difficult for him to turn the situation around.
Cai Jiadong did not have much expectations at first. However, after opening the platform to check, he realized that the sales volume of Real Estate Agent Simulator seemed to have increased significantly!
He could see the changes more clearly by accurate the sales data to every hour.
Cai Jiadong realized that the sales volume had increased since last night until this morning. Compared to yesterday's data, the increase was obvious!
What's more, the sales volume was obviously still increasing. There was no sign of it falling!
Even though it was still difficult to say that the game was making a huge profit in this situation, it was already a fundamental improvement compared to the previous state.
"What's going on? Are the gamers finally enlightened? Have they realized what's fun about this game? "
"No, there must be an opportunity that attracted widespread attention and discussion among gamers. That's why the sales volume increased!"
Cai Jiadong quickly clicked into the various forums to check the discussion about Real Estate Agent Simulator. Soon, he located the source of all of this: Young Master Tian's new video!
After watching the video from beginning to end and reading the audience's bullet screen comments and messages, Cai Jiadong was completely clear.
Mr. Tian's video had connected all the hot topics and successfully led them to "Real Estate Agent Simulator" and Sloth Apartments!
Based on the outcome alone, it could be said to be 'luring the enemy into a trap'.
First, Slow Movement Studio had carried out a series of publicity, including promotional videos, to promote Real Estate Agent Simulator. Then, Home Corporation saw the change in popularity and wanted to warm up their new butler business. Thus, they joined in and invested a large amount of publicity resources.
One after the other, the topic of intermediaries became a hot topic online.
However, Home Group probably did not expect that the popularity they had painstakingly created would not be used by the "Caring Housekeeper" business. Instead, it was Mr. Tian's video that directly destroyed the foundation of this business, and all the popularity returned to "Real Estate Agent Simulator"!
It all seemed too much of a coincidence.
Cai Jiadong could not help but have a thought. Could this Young Master Tian be Meng Chang's alternate account?
This trap within the trap was so ingenious that a problem in any part of it would lead to the failure of the plan.
Everything else was fine, but the key was how to ensure that Young Master Tian's video would be released at the most appropriate time.
The timing was so perfect that Meng Chang probably did it on purpose.
In other words, it was very likely that Young Master Tian had posted this video under Meng Chang's instructions. Young Master Tian might even be Meng Chang's smurf.
That was completely in line with Meng Chang's persona of learning publicity and marketing from Boss Pei.
At that thought, Cai Jiadong decided to call Meng Chang to express his gratitude.
From the results, the publicity effect this time could be said to be perfect. He might have spent a lot of money on publicity, but every penny was spent on the cutting edge.
It was only right to thank him for such success.
Soon, the call went through.
Cai Jiadong said happily, "Brother Meng! I saw your video. You did a great job! I didn't expect you to have already thought of such a backup plan when you were filming the promotional video. I'm impressed! "
However, Meng Chang remained silent for a moment before saying, "What video? Why don't I understand what you're saying? "
Cai Jiadong was stunned.
What did that mean?
Could Meng Chang be saying that he did not know Young Master Tian at all?
That was impossible.
Suddenly, a thought flashed through Cai Jiadong's mind. He understood.
Even if Meng Chang was Young Master Tian, this matter could not be spread!
That was because some things would change if he changed his identity.
Young Master Tian was standing on an objective, neutral, and outsider's point of view to analyze the video. That was why the audience was willing to listen. However, if everyone knew that Young Master Tian was Meng Chang, the position and motive of this video would change. The audience might not listen even if every word he said came from the bottom of his heart.
Thus, Meng Chang would definitely not admit his identity as Young Master Tian. He would even try his best to hide it.
That was because exposing his identity at this time would be equivalent to suicide. It would be equivalent to wasting all his previous efforts.
At that thought, Cai Jiadong quickly changed his words. "Oh, yes, yes, yes. I'm saying that Young Master Tian's video is really too coincidental! I'm really grateful to him for producing such a video! "
Meng Chang coughed lightly. "Thank him if you want. You can give his video a like and charge it with coins. There's no need to inform me. I don't know him. What's more, I just completed the work that Boss Pei assigned me."
"Alright, I'll hang up first if there's nothing else. I have to report to Boss Pei later."
Cai Jiadong nodded. "Alright! I'll go charge the video now. See you later. "
After hanging up, Cai Jiadong was even more certain that Young Master Tian was Meng Chang.
However, he did not intend to mention it to anyone. He would even help Meng Chang hide this matter.
After all, this was beneficial to Slow Movement Workspace's future business.
If Young Master Tian's identity was exposed and Meng Chang's method failed, who would he look for to publicize the next game to achieve such a good effect? Wouldn't that be equivalent to cutting off an arm?
Cai Jiadong would not do such a stupid thing.
Cai Jiadong felt full of motivation as he watched the game's discussion rate and sales volume increase rapidly.
Start working!
Real Estate Agent Simulator might have achieved initial success, but it was still a long way from becoming popular and profitable.
Cai Jiadong began to seriously plan the future development plan.
In fact, after the game was developed, Cai Jiadong had already made a preliminary development plan for the new version. It mainly included some small functional optimizations, richer dialogue content, and so on.
After all, it was the first version of the modification. It was mainly focused on optimizing the existing content of the game and did not plan too many new functions.
At that moment, Lin Wan sent a message. "The new version's plan will be temporarily put on hold. We'll hold a meeting tomorrow. There are more important things to discuss. It might cause the new version's plan to be completely overturned and redone. Don't do useless work for now."
Cai Jiadong was stunned.
The meeting tomorrow might cause the new version's plan to be completely overturned and redone?
Cai Jiadong's first reaction was to make a huge change to the game. However, the key was that the game did not fail. After a round of publicity, the sales volume had obviously increased and the situation was good!
In other words, the so-called overturning and redoing was not overturning the game's content, but overturning the original version's plan?
Previously, they did not plan too much for new functions. Now, they had decided to develop more new functions?
What new functions?
Cai Jiadong had some guesses, but he did not ask further. He only replied, "Understood!"
…
…
November 30th, Friday morning …
Meng Chang walked confidently to Boss Pei's office.
He had paid attention to the situation of the American stock market yesterday and realized that Home Corporation's stock had plummeted.
Obviously, it was because of public opinion!
Young Master Tian's video was a trigger, a fuse. The overwhelming marketing and publicity that Slow Movement Studio and Home Corporation had previously done to the intermediaries was the fuel. In the end, it ignited the anger that all the tenants in the country had accumulated for a long time against the abnormal rental market.
Home Corporation had originally thought that the launch of this' intimate butler service 'would go smoothly and be well received. However, they did not expect to be scolded badly and even resisted!
The tenants did not buy this intimate butler service at all. They were not willing to pay a single cent more!
That was because after Young Master Tian's analysis, everyone had reached a consensus: the so-called intimate butler service was to provide better service to the tenants on the surface, but in reality, it was nothing more than an excuse to collect more money. What's more, the conflict would eventually be passed on to the tenants and the intermediary.
All in all, no matter what they said, they would not be able to fool me!
The players were not the only ones who were angry. Many competitors of Home Corporation also took the opportunity to buy fake reviewers and add insult to injury.
Although they were not clean, even worse than the Home Group, this did not prevent them from taking this opportunity to promote themselves.
All of a sudden, Home Corporation became the target of public criticism!
What was worse was that Home Corporation could not defend itself. Until now, they had only issued a superficial statement.
That was because the intimate butler service this time was just as Young Master Tian had said. It was just a business and not a service upgrade at all.
Even if there was a so-called service upgrade, it would only be superficial.
It was impossible for Home Corporation to fundamentally change all of this because they relied on this to make money. If they really changed the intermediary's service method, reorganized the internal, and launched a real 'Safe House' or 'Intimate Butler' service, it would not be something that could be completed overnight. What's more, it would definitely mean a huge reduction in profits and an even greater fall in share prices.
However, no matter how he explained, it would be useless if he did not make substantial changes.
Home Corporation's predicament gave Meng Chang an unprecedented sense of satisfaction.
He had never imagined that a listed company that looked so huge would be so fragile and vulnerable.
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