Unlike Ding Xiyao and Cai Jiadong who were slightly anxious, Meng Chang could be said to be sitting calmly without panicking at all.
That was because he had already made arrangements, including the video recorded in the name of 'Young Master Tian'.
The reason why he did not make a move was not because he still felt pity for the Home Corporation — Meng Chang basically did not have such emotions, much less a huge company like the Home Corporation.
Meng Chang could not wait for such a huge company to die quickly and let himself have a big bite of meat before it died.
He had been waiting for the past two days mainly because he had not received the commission.
Meng Chang looked at the date. It was the 28th today. He would wait until Friday the 30th. He would go to Boss Pei's place in the afternoon to complete the commission. Then, he would be able to make a move.
On the weekend, he could happily count his money at home while watching how the Home Corporation was struggling to deal with negative public opinion.
Of course, Meng Chang was not just waiting. He was also constantly paying attention to the news and public opinion on the internet, be it the Real Estate Agent Simulator or the Home Corporation.
That was because he knew very well that the key to the Pei Corporation's publicity method was to accurately grasp the popularity and public opinion. It was a technique of 'moving a thousand pounds with little effort'. How to ignite the popularity, when to ignite it, and how to ignite it ingeniously without leaving any traces was a skill.
If it was too early or too late, the actions would be too stiff. It would greatly reduce the effect of the publicity.
Meng Chang was a perfectionist. He had to do his best in everything he did. Of course, he had to do a perfect move like the Pei Corporation's publicity method.
"Everything is normal in the Real Estate Agent Simulator."
"As expected, this game has a lot of content. Gamers might not be able to dig out everything in two or three days even though there are some buried things."
"Let the gamers realize that there's a problem, but they can't tell what the problem is. This is the best state. It's the best for 'Young Master Tian' to perform."
"Look at the Home Corporation. They shouldn't have made any big moves recently …"
"Eh? What is this?! "
Meng Chang searched for the latest news from the Home Corporation online. He originally thought that the Home Corporation would probably continue to stir up the same old topics as before.
However, he was surprised to find that the Home Corporation had released a new official announcement and promotional video this morning!
Meng Chang immediately realized that there was a problem and quickly clicked on it.
"Caring butler service?"
"Home Group actually launched a new business at this juncture?"
Meng Chang could not help but frown after watching the official announcement and promotional video of the Home Corporation. This was beyond his expectations.
This so-called intimate butler business was obviously the focus of Home Group's promotion in the future. It was also a new business launched to further consolidate its market position and suppress other intermediary companies.
In Home Group's own words, this intimate butler business was to "further strengthen the trust between the intermediary and the tenant", "establish a long-term and stable cooperative relationship", "tailor intimate services to the tenant's needs", "enhance the professionalism of the team", "implement accountability services" and so on.
Putting aside these official clichés, in a more common way, Home Group hoped to start from the publicity of the intermediary team to open a new breakthrough for their own business.
According to Home Group's publicity, the "Close Butler Service" was an upgrade to the traditional intermediary model.
First of all, he had to select, eliminate, and train the existing intermediary teams to improve their professional abilities and qualities.
Secondly, after the business ability of the intermediary team was improved, they could select more suitable housing sources for the tenants, analyze their needs, and find the best rental choice.
Finally, the intermediary team would provide one-to-one services to the customers. Before and after the tenants signed the contract, the intermediary (now called the butler) would be in charge. That way, to a certain extent, it could prevent the intermediary from thinking of ways to sign the bill and being irresponsible in the future.
Meng Chang could not help but come to a realization.
Why was the Home Corporation so eager to ride on the popularity of Real Estate Agent Simulator? They even did not hesitate to shoot their own promotional videos and build momentum online?
Obviously, there was a purpose to all of this!
If the Home Corporation did not have any related business to promote, they would not be in such a hurry even if they wanted to ride on the popularity.
Obviously, the Home Corporation had been planning this "Close Butler Service" for a long time. The heated discussion that the promotional video for Real Estate Agent Simulator had caused on the internet could be said to be exactly what they wanted. It completely satisfied the needs of the Home Corporation.
They happened to ride on this wave of popularity to promote their new business!
Meng Chang speculated that there were two main reasons why the Home Corporation launched such a new business.
Firstly, it was to recover the losses of the Safe House period and improve the company's image and reputation.
Secondly, it was to explore new models to further enhance the competitiveness of the Home Corporation in the intermediary market.
Actually, when the "Safe House" business was first launched, it was also for this purpose.
The Home Corporation saw that most of the houses for rent in the current market were old and dilapidated. They were in disrepair and young people did not like to live in them. Therefore, they used the "Safe House" model for long-term rentals. They would simply renovate the house and rent it to tenants. Not only would they improve the living conditions of the house, but they would also earn profits from it. That was a good business model.
Originally, the "Safe House" had a good reputation. However, in order to pursue profits, the Home Corporation turned the "Safe House" into a "formaldehyde house". That was why its reputation collapsed.
However, no matter what, if the business model of the "Safe House" did not deteriorate, it could be considered a commercial innovation and breakthrough in the rental industry. It could be successful.
Now, the reputation of the Safe House was already bad. The Home Corporation was planning to change its name. It definitely could not be used as a focus for publicity.
That was why the Home Corporation came up with the new publicity point of "Close Butler".
If they could not make an issue out of the house, they could only make an issue out of the person!
The Home Corporation's calculations were very shrewd. The house did have formaldehyde, but they could only blame it on their bad luck if they were found out. That person would not have formaldehyde, right?
Moreover, this "Close Butler" business model could be considered to have solved a huge pain point in the current rental market.
Due to the existence of many small and unscrupulous intermediaries, the identity of a real estate intermediary was indeed not that glorious. If the Home Corporation could change people's views and make tenants feel that the Home Corporation's intermediary was not an intermediary, but a serious and responsible butler with extremely strong business skills, it would definitely be a huge advantage for the Home Corporation.
That was why the Home Corporation had been showing off the hard work of the intermediary in the promotional video and that it was not understood. It was to build momentum for this new business.
Of course, the slogan was loud, but it did not mean that it could actually be done.
Meng Chang did not understand this familiar marketing style too well.
Meng Chang knew very well that the Home Corporation could not fundamentally change the working state of the intermediary profession. At most, they could only do superficial things.
Perhaps it was to change the uniform, emphasize on polite language, or adjust the personnel structure.
The best outcome was nothing more than to implement a superficial responsibility system.
What was' superficial responsibility system '?
In other words, if there was really a problem with the house, one could indeed find an intermediary. The intermediary would also think of a way to help solve it, but this solution could only surface and could not touch the essence.
For example, after signing the rent contract, the tenant would only realize that the window was leaking and go to his butler.
The butler would definitely sincerely apologize to you and promise to solve the problem. However, the best way was to find someone to simply seal the window with some materials.
Change the window? Or even change the house and refund the rent?
That was definitely impossible.
That was because the root of this matter did not lie with the intermediary, but with the Home Corporation.
As a listed company, the Home Corporation pursued profits. Then, no matter what method the intermediary used to sign the contract with the tenant, the money was already in their hands. Hence, they could forget about getting the Home Corporation to spit it out.
The Home Corporation would definitely think of a way to transfer the conflict to the tenant and the intermediary. For example, they would increase the rent and sell the "responsibility system service" to the tenant. They would tell the tenant that they had a lot of authority. If they were not satisfied with the butler, they could complain and they would definitely deal with it seriously.
When there was really a problem and the tenant complained, the Home Corporation would deduct the intermediary's (butler's) money. However, the intermediary could not completely satisfy the tenant's requirements. Therefore, he could only solve the problem for the tenant himself or beg bitterly.
Although the problem with the house was not fundamentally resolved, for example, most of the air leaks were blocked, but there was still a small area of air leakage. However, the tenant saw that Jie was in such a miserable state and considered that it would be difficult for him to have a better outcome if he continued to cause trouble. Therefore, he could only compromise and make do with it.
With that, the Home Corporation's goal was achieved.
Not only did they show that they were impartial and prioritized their customers in front of the tenants, but they also preserved the reputation of "Considerate Butler Service". In the end, they even earned profits.
Meng Chang was very clear about these tricks. In fact, he had already thought of the possible developments the moment the business was launched.
However, Meng Chang knew very well that not everyone was as cunning as him.
The Home Corporation's "Considerate Butler Service" was indeed very confusing, especially when compared to other rental companies. It was very competitive.
Furthermore, the Home Corporation had already done enough groundwork and publicity previously. Many people's impression of the intermediary had indeed changed.
If nothing unexpected happened, the shares of the Home Corporation would soar once the news was announced.
Meng Chang could not sit still anymore.
Two days did not seem long, but the Pei Corporation's publicity method had its most suitable timing. Whether it was early or late, it might not achieve the best effect.
If Meng Chang only made a move after the Home Corporation's activities, would he be bitten back by the Home Corporation and say that it was an organized smear against the "Considerate Butler Service"?
Would it turn the originally one-sided massacre into a war of words where both sides were covered in mud?
Meng Chang stood up and paced around the room.
"I can't delay any longer. Things might change if I delay."
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