Meng Chang did not look down on Tian Mo because of what he said. Instead, he took him more seriously.
No matter what Tian Mo did previously, a talent that Boss Pei had personally discovered must be extraordinary!
What's more, Tian Mo's understanding of the rental agent profession and whether he could give Meng Chang the answer he wanted would only be known after chatting with him.
Meng Chang decided to get straight to the point. "Then, what do you think of the rental agent profession?"
"For example, everyone has a certain prejudice against this profession. Do you think it's a problem with the person, the company, or the entire industry?"
Tian Mo took a sip of coffee and said after some consideration, "Actually, if you asked me this question when I was an intermediary, I definitely wouldn't be able to answer it."
"That's because I didn't know anything at that time. I couldn't analyze many things even if I saw them."
"However, after being the person-in-charge of the sales department in Tengda for a period of time, I suddenly gained some insights under Boss Pei's teachings."
"Looking back at my previous experience as an intermediary, I suddenly had some new ideas."
Meng Chang's eyes lit up.
What was this?
This was a case of connecting one point and all will follow!
The original Tian Mo could only be considered a very lousy rental agent.
He only signed two orders in a month. It was impossible to say that it was not because he was incompetent but because he was too conscientious!
However, Tian Mo was able to do well in Tengda's sales department now. Obviously, he had obtained Boss Pei's true teachings and was enlightened.
The nature of work in the sales department was similar.
Tian Mo, who had already been enlightened, would naturally gain some new inspiration when he looked back at his previous experience.
That was especially so when he compared his experience working in Tengda with his experience working in an intermediary store.
Meng Chang suddenly looked forward to what Tian Mo was going to say next.
Tian Mo deliberated for a moment before saying, "The sales method that Boss Pei taught me is actually the most ideal method."
"Tengda has the best products. As a salesperson, I would naturally leave a good impression on customers as long as I introduce the products to them truthfully and treat them sincerely. That would build trust invisibly."
"Trust in sales and the excellence of the product itself. Naturally, there's no need to worry about sales."
"Treat people with sincerity and serve them wholeheartedly. That's what Boss Pei taught me about sales.
"But when I applied this sales method to my previous job as an intermediary, I realized that it didn't work at all. It was even incompatible."
"Now that I think about it, the reason why some rental agencies are so annoying is because of the uneven quality of the employees, the profit-seeking of the agencies, and the special nature of the entire industry."
Meng Chang nodded happily. As he recorded in his notebook, he said, "We have plenty of time. There's no hurry. Take your time."
Tian Mo continued, "Most people have a bad impression of sales and intermediaries because they have interacted with a specific person."
"The recruitment requirements for such professions are relatively low, especially for some shady intermediaries. The quality of the employees is even more uneven, so it's easy to leave a bad impression."
"But at the root of it, I think it's a problem from top to bottom, from the industry to the company, and finally reflected on a specific person."
"The recruitment requirements are relatively low, but that doesn't mean that the quality of the people we recruit is low. My education is also very low. I can't survive in ordinary intermediary companies, but I'm doing well in Tengda. "
"It can be seen that most of the time, it's not the person's problem, but the industry and the company's problem. The environment has caused the wrong guidance to people, and it's difficult for an individual to change the entire environment. Over time, it became the current state. No one can stay out of it."
Meng Chang nodded. "What do you think is the root cause of everyone's prejudice against this industry?"
Tian Mo thought for a moment. "It's its operating model."
"I didn't realize this at first, but I understood after comparing it with Tengda. Tengda's sales and the intermediaries of some small intermediary companies look like the same type of work on the surface, but there's nothing in common at all."
"Tengda's sales are services. It's icing on the cake. Our job is to objectively introduce the advantages and disadvantages of the product to customers under the premise that the product is perfect. Whether customers want to buy it depends entirely on their own will. "
"However, the intermediaries and sales of other companies are not like that."
"Their job is to induce, to send fans in the snow. It's not to send charcoal in the snow, it's to send fans in the snow. "
"They are trying their best to induce and distort customers' needs. When customers need something urgently, they will use words and other methods to make customers believe that the thing in front of them is what they need and thus facilitate the transaction."
"Customers need help in the snow, but sales are trying their best to sell fans to customers."
"It's just like how many real estate agents will hang fake photos online or hang information about housing that doesn't actually exist. When customers see this house and call to ask, the agent will say that this house is still available. Come, I'll bring you to see the house. "
"When the customer comes, the agent will bring him to another house and say that the house he looked at previously has just been booked, but there's a similar one. Since the customer is already here, he can only follow. "
"The so-called 'almost' is, in fact, worlds apart."
"Many intermediaries use this method to facilitate transactions. They think of ways to sell those dilapidated and bad houses to customers."
"This is a rather common method. It's even about to become mainstream. Customers can't be sure if the photos they see on the website are real photos of housing. There's a high chance that they aren't."
"By concealing and deceiving the customers, they will naturally learn their lesson after being scammed once. They won't want to be scammed a second time, and a bad impression will naturally form."
Meng Chang nodded. "Yes, I've heard of this before. It's indeed infuriating."
"Then, should this be attributed to the employees, the company, or the industry?"
Tian Mo said, "I think it should be attributed to the industry and the company."
"In Boss Pei's opinion, intermediaries and sales should be service-oriented industries."
"The main job of many rental agencies should be to serve tenants and meet their needs. They should provide them with high-quality housing sources and good security services and draw commissions."
"However, many companies now, such as Home Corporation, are no longer service providers but middlemen."
"Monopolize the surrounding housing sources by setting up shops. Once the landlord hangs up the information, he will get the intermediary to keep calling and snatching the housing sources. Ordinary tenants can't contact the landlord. They can only be forced to find an intermediary company and rent a house from an intermediary. "
"Then, the intermediary company would use its advantageous position to coax or trick the tenants into signing the contract. From a service provider, it would become the owner of the tenants."
"They would even lower the price of the landlord and raise the price of the tenant to maximize their profits."
"On the surface, they are providing services, but in fact, the services provided are not proportional to the actual value. In essence, they are using industry monopolies and artificially created information gaps to isolate the real demand side, which is the landlord and the tenant. Thus, they would become a middleman who eats both ends."
"Once such a change in nature occurs, they would change from a service to a middleman. Then, these companies would naturally come up with all sorts of tricks in order to earn more money."
"Just like I said before, they would deceive customers through fake housing sources, rent the house to many people, renovate it with inferior materials, and rent it at a high price. They would even threaten and blackmail customers who tried to bypass the intermediary. Although the methods are different depending on the company. Large companies are relatively concerned about their reputation while small companies have no bottom line, in the end, it's because their nature is no longer a service industry. Instead, they have become middlemen who use unscrupulous means to monopolize channels."
"But if we get to the bottom of it, there is only one purpose, which is to make as much money as possible through whatever means possible. They have even come up with and carried out such schemes as tricking the tenants into signing loan agreements and monopolizing the supply of houses with the loans without caring about the consequences.
"Why do many people say that these companies are bloodsuckers? It's because the services they provide are completely unworthy of the profits they actually take."
"That's how the industry is and the company is. Naturally, the employees can only pursue profits and commissions by any means necessary. That's why it has become like this."
"The real culprit should be the 'business genius' who was the first to change the nature of the intermediary business from 'service' to 'middleman'."
"On the surface, many people are creating a new business model, but in fact, they are adding rat sh * t to the pot. They are stirring up the entire industry and earning dirty money."
"On the other hand, what Boss Pei has been doing is the exact opposite. He has been working hard to replace the current mainstream, deformed, and distorted business model with a new business model. He wants these industries to return to the state they should be in.
Meng Chang nodded as he quickly recorded.
He felt that he had found the right person after hearing Tian Mo's words.
It was penetrating and to the point!
Indeed, many people's bad impression of intermediaries might have come from a certain intermediary with poor quality.
However, the source of this phenomenon was actually the entire large company, and even the entire industry. There was a problem from the root.
When the nature of a company changed fundamentally, every employee, whether they were willing or not, whether they were forced to do it or not, and whether they were forced to do it for the sake of the commission, the result would be the same.
Many times, there would even be a phenomenon of bad money driving out good money. The company wanted tools that were unscrupulous to earn profits. Even landlords and tenants were thinking of ways to squeeze them, let alone their employees.
Under such circumstances, many people could not do such work. After continuous changes, the people who remained would naturally be assimilated.
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