After returning from Boss Pei's place, Zhao Xuming immediately returned to his office to draft a plan.
This plan had dragged on for a long time, mainly because Zhao Xuming had been struggling with it. There was no way to completely finalize the general direction, let alone discuss some of the details.
Now that Boss Pei had made the decision, it would be very easy to perfect these details.
The entire plan was suggested by Zhao Xuming. Boss Pei only made some small changes to the plan, so it was written very quickly.
Zhao Xuming quickly smoothed out the plan while trying to figure out the deeper meaning behind Boss Pei's changes.
"Boss Pei did not make any major changes to the plan. That means that my understanding is correct. Boss Pei agrees with me."
"However, there were some small flaws in my plan that Boss Pei pointed out.
"I need to analyze it properly."
Zhao Xuming began to analyze the original purpose of his plan and the adjustment plan given by Boss Pei.
First of all, the purpose of this plan was to give up some short-term benefits in exchange for more long-term benefits.
To be more precise, they were using a portion of the money they earned from selling the broadcasting rights in the short term to increase the popularity of GOG's competition.
It would be even better if Bunny Tail Live-Stream could also gain some popularity.
That was what Zhao Xuming was doing.
In the long run, how can we increase the popularity?
Obviously, the more live streaming platforms there were, the more people would be able to watch the competition.
A small portion of the audience was used to watching the competition on a certain platform. Once the platform was changed, they might not be used to it. Moreover, some of the audience might have simply forgotten the official start date of the competition, or they might not have paid much attention to it before, but when they saw it on their usual platform, they would naturally click on it.
Thus, in order to maximize the popularity of GOG's international invitational tournament, it would be best if it was live-streamed on all live-stream platforms and placed on the homepage.
If they really sold the exclusive broadcasting rights and only one platform could broadcast it, then they would definitely make more money in the short term, but the popularity would be slightly affected.
Of course, there was no such thing as right or wrong. After all, for many viewers, watching the World Competition was a necessity. It was just a change of platform. It was not a big deal. Even if the exclusive rights were sold, it would not necessarily decrease the popularity by much.
How to choose between popularity and money was a complicated question. Every company had a different answer, and these answers might not be wrong. It was just a matter of choice.
However, to Boss Pei, who had always looked at problems in the long term, future popularity obviously took precedence over short-term profits.
That was why Zhao Xuming proposed this plan.
The main idea of this plan was to lower the threshold as much as possible so that small platforms could also obtain the broadcasting rights of the competition at a relatively affordable price. Under the premise of ensuring a minimum price, the small platforms would spend less, and the large platforms would spend more. The price would be within an acceptable range for everyone.
Moreover, letting the various platforms use publicity resources at a discount was also exchanging short-term profits for long-term popularity.
Many people felt that since the live-stream platform had spent a lot of money to buy the broadcasting rights of the competition, they would definitely throw in all the best publicity resources, right?
That might not be the case.
This was because the live streaming platform's consideration of the recommendation spots was also relatively complicated and would be affected by many factors.
Although the popularity of the competition was high, it only brought popularity to the platform, not actual income. The price-performance ratio of a recommendation spot might not be high.
If the same resources were given to a streamer that the platform wanted to promote and could drive the audience to top up their money, perhaps such a streamer could bring more value to the platform.
Moreover, the recommendation had a marginal diminishing effect. For example, if there were three big recommendations on the homepage, the first big recommendation for GOG's competition might be very good, but the effect might plummet if it was given to the second and third ones.
If these resources were given to other competitions or some big streamers, the combined effect might be better.
Therefore, after the live-stream platform bought the broadcasting rights of the competition, it might not necessarily max out all the recommendation resources. Instead, it would make adjustments according to the actual situation of the platform.
Some platforms would even deliberately suppress the recommendation resources.
That was because they felt that the spectators of the competition just needed it. Just like the group of people buying home appliances in the mall, they would definitely go to the top floor since they had already entered.
The spectators were the same. They were already on the platform, and they could just put an entrance in the corner of the homepage. As long as everyone could find where GOG's international invitational tournament was, they would click in.
Thus, giving the best recommendation spot to GOG's international invitational tournament was a little redundant. It would be enough to just give it a scrolling banner. The other recommendation spots could be given to other live-streamers, so that the website could earn more revenue and promote their own people.
It would be fine if GOG was the only one, but there was still IOI after all. What's more, the two games' international competitions were taking place at the same time.
There would definitely be some competition on the live-stream platform, causing GOG to be unable to maximize the recommendation resources.
The current plan could be written in the contract justifiably. After all, on the surface, Tengda had already given in to the problem of money.
It would be a little unjustifiable to ask for recommendation spots on these platforms if it was a one-off deal with a clear price.
Zhao Xuming thought through the entire plan and felt very satisfied.
I'm amazing to be able to come up with this plan in such a short period of time!
Of course, he did not forget that it was all because of Boss Pei's hints.
At the beginning, Zhao Xuming's thoughts were not open at all. The three plans he proposed were also more conservative and conventional.
After Boss Pei gave him some inspiration, Zhao Xuming's thoughts were opened up. That was how he came up with such a special plan.
Now, Zhao Xuming understood why the person-in-charge of Tengda was so fierce.
That was because he could get Boss Pei's guidance every time he made a plan. They were all taught by example!
This kind of improvement was not a joke after accumulating over a long period of time.
Of course, there was still one part of the entire plan that Zhao Xuming did not quite understand at the moment. It was the change that Boss Pei had pointed out: he requested to change the charging rules from the actual number of people watching the competition to the popularity of the live-stream.
There would definitely be a loophole in such a change: some platforms might deliberately lower the popularity so that they could pay less.
"Perhaps Pei Qian was right. These live-stream platforms will pretend to be impressive. They would rather fork out more money to increase the popularity of the live-stream?"
"Yes, that's possible.
"These big live-stream platforms care about their reputation the most after all. The higher the popularity, the better the financial report. Only then would it show that their platform is thriving.
"If anyone took the initiative to lower the popularity, the face they would lose could basically be equivalent to actual losses. That was because it would send a more negative signal to the outside world and have a lot of negative effects.
"But is that all?
"Those big platforms might care about their reputation, but small platforms might not!"
Zhao Xuming felt that this might be one of the reasons, but it should not be the whole reason.
That was because this rule had a certain binding force on the big platforms, but not necessarily on the small platforms.
The small platforms were not very popular to begin with. So what if they gave it a try? In any case, they would freeload the broadcasting rights of GOG's international invitational tournament first.
"Did Boss Pei not think of this? Or does he not care about the small platforms freeloading?
"I don't think so.
"Boss Pei has always been merciless to his competitors. He would not be lenient just because the other party is a small platform.
"Understood!
"This time, the requirement is not only binding on the big platforms with reputation but also the small platforms that do not care so much about reputation!
"This matter should not be specific to a certain small platform, but should be expanded to look at the overall situation!"
From the perspective of a certain small platform, it was nothing more than being more shameless, lowering the popularity, freeloading the GOG broadcasting rights, and giving Tengda less money. That was an unavoidable situation no matter how one looked at it.
However, the situation would be different if one looked at it from a higher perspective and looked at the overall situation!
That was because the broadcasting rights were given too widely this time. Almost every platform had a share, so there would naturally be a certain competitive relationship between the platforms.
Lowering the popularity of the small platforms would not only cause them to lose face, but more importantly, it would cause a chain reaction.
First of all, everyone would definitely take this opportunity to make a horizontal comparison of the various platforms through the popularity of GOG's international invitational tournament.
Previously, everyone had been faking the popularity and wearing underwear.
However, taking the initiative to lower the popularity now was equivalent to taking off one's underwear!
If the popularity of the competition was low, it meant that the popularity of the entire website was low and could not be ranked in the live-stream circle. That would directly affect the first impression that the audience and live-streamers had of the platform.
Secondly, this popularity would in turn cause the audience to question the popularity of the other live-streams.
If the platform lowered the popularity of GOG's invitational tournament and then increased the popularity of the other live-streams, it would be too obvious that the data was falsified.
Everyone did not believe the popularity of the other live-streams to begin with, and they were even less convinced now. They even suspected that the entire platform had turned cold and that the popularity was all fake.
In other words, this was not just a matter of face. It would also have a huge impact on the other live-streams of the platform and the rankings of other platforms!
A large platform suppressing its own popularity would be equivalent to turning from hot to cold; a small platform suppressing its own popularity would be equivalent to turning cold!
Zhao Xuming continued to dig deeper along this line of thought. He suddenly realized that Boss Pei was actually in a dilemma for these platforms.
And the information highlighted by this dilemma was also valuable!
"Apart from that, there should be another purpose. That is to test!"
"Boss Pei should be using this opportunity to test the style of these live-stream platforms."
"In the future, when Bunny Tail Live-Stream exerts its strength, it can target the style of these live-stream platforms."
If the live-stream platform chose to put on airs and would rather pay more money to create more popularity, it would mean that this platform valued popularity very much.
On the other hand, if the live-stream platform deliberately lowered its popularity in order to get the broadcasting rights for free, it would mean that this platform was short-sighted or that its financial situation was indeed very worrying.
These were all very valuable data!
Under normal circumstances, live-stream platforms would not make such difficult decisions. In fact, before such a thing really happened, the platform itself would not know how to make a decision.
Naturally, Tengda could not obtain this information.
However, the choice made by the live-stream platform was definitely the most realistic when faced with such a choice regarding money.
These could be used as a reference for tactics when they really went against a certain platform.
This was equivalent to writing an image profile for all live-stream platforms.
It was just like why did Boss Pei not let go of IOI's weakness when he was competing with IOI previously? Why did he keep holding on to IOI's weakness?
It was because he knew that Dayak Corporation, which was behind IOI, was greedy for money and had different internal opinions. Their perseverance and determination to burn money were far inferior to Tengda's.
The plan this time could be said to be a thorough understanding of all live-stream platforms.
According to their actions in this event, they could determine the temperament of these live-stream platforms. They could be divided into different levels of threat to Bunny Tail Live-Stream and prepare for the future.
Zhao Xuming did not know what kind of backup plan Boss Pei had left to deal with these live-stream platforms. However, he shuddered at the thought of this.
A scene inexplicably appeared in front of his eyes.
In the forest, a lion and a tiger were licking their wounds as they looked at each other, ready to attack at any moment.
Beside them were the corpses of cheetahs, jackals, and various other animals.
Further away, some small animals were trembling. They were either injured or born young. They could not participate in this cruel battle at all.
But among the group of shivering little animals, there was a seemingly harmless little rabbit. Behind it was an old hunter hidden in the bushes, his gun barrel reflecting a cold glint.
"Boss Pei's move is a little ruthless."
"Perhaps this is Boss Pei's strength?"
"If you want to make such a decision, you have to first make up your mind to give up a lot of immediate benefits."
"Ordinary people can't do it precisely because they are blinded by immediate benefits and controlled by inertia."
"On the other hand, Boss Pei is completely unaffected. I've never seen him so clear-headed and decisive."
The more Zhao Xuming thought about it, the more he felt that Boss Pei was too scary.
He looked like he did not care about anything, but in fact, he knew everything in his heart. He had even thought of a countermeasure long ago.
The question was, did Boss Pei prepare this plan long ago or did he come up with it on the spur of the moment?
No matter which one it was, it was terrifying …
Zhao Xuming was glad that he was on Tengda's side now.
If he continued to stay in Long Yu Corporation, he would probably have to take the blame after IOI's global finals!
Zhao Xuming could only sigh silently. "Old colleagues, don't blame me for being heavy-handed. I had no choice …"
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