Meng Chang asked again, "In the long run, if this model continues, it will definitely cause harm to the company due to the accumulation of negative reputation, right?"
"Have these companies never considered this problem?"
Tian Mo said, "Of course."
"However, they will definitely not give up on this business model. They will use another method."
Meng Chang: "What method?"
Tian Mo did not answer directly. Instead, he asked, "Do you know what express delivery companies and takeaway platforms do? Four words: Divert the conflict. "
Meng Chang thought for a moment. "I can vaguely guess something."
Tian Mo explained, "Actually, express delivery companies and takeaway platforms are actually moving closer to middlemen from the service direction. However, relatively speaking, the situation is better and more restrained than the rental agency industry."
"Most of the time, in order to earn profits, express delivery companies and takeaway platforms would also reduce their services. For example, they could ask the courier not to deliver every delivery to their doorstep but to throw them all into the delivery cabinet in the residential area. What was originally a job for three people can now be done by two people. That way, they could save one person's salary. "
"It's the same for takeaway platforms. They would give more orders to the delivery staff and force all sorts of orders up, forcing these delivery staff to have no choice but to run red lights and rush to deliver. As they increase the delivery fees, they would reduce the commission given to the courier for each order and squeeze out profits from it."
"Their actions will naturally cause the service to decline and customers to be dissatisfied."
"At that time, they will use a method called 'diverting the conflict'."
"Let customers complain about the courier or the delivery staff. After the complaint, they will be heavily fined and deducted money."
"Many couriers and deliverymen will vent their anger on the customers because of this. They will feel that they work hard every day, but because of a report from you, they lose a day's salary. This will intensify the conflict between the customers and the couriers or deliverymen."
"Then, they will create public opinion and say how hard it is for the couriers and delivery staff to work every day. They will ask everyone to understand."
"Appeal to customers. Don't be angry if the delivery is late. Wait a little longer and try not to complain. That's because once you complain, you might have worked for nothing for the whole day. Be understanding that the delivery hasn't arrived at your door. Go to the delivery cabinet to collect it yourself."
"Many people will not be serious about this issue once their hearts soften."
"However, they have actually fallen into a trap."
"The root cause of customer complaints is that the service has deteriorated. They spent money but did not get the corresponding service. The root cause of the deteriorating service is that the platform is squeezing out profits. However, by severely punishing the couriers or deliverymen, the platform shifts this conflict to the customers and employees at the bottom level. On the other hand, they can leave and stay out of it. "
"While calling for everyone to be more considerate of the couriers and deliverymen, they completely hid the fact that the root cause of this situation is exploitation by the platform."
Meng Chang nodded repeatedly in agreement.
Although he did not have a deep understanding of these matters, he had long heard of them.
Meng Chang was a smart person. He could understand many principles easily. Furthermore, this was not a complicated principle. Many people had long discussed it, but no matter how many times they discussed it, they could not change reality.
He thought for a moment and said, "So, the intermediary company used a similar method."
"By constantly promoting how hard the agents work, they emphasize that the agents are actually running around and providing value to the customers. In reality, the tenants should pay for the service."
"In fact, they completely avoided the fact that they were monopolizing the source of housing and the market as a middleman. They transferred the conflict to the tenants, landlords, and intermediaries so that they could stay out of it."
"Many news reports say that the tenants are strange and messed around in the house. The landlords are strange and frequently raise the price in order to collect more rent. The intermediaries are strange and their quality is uneven, causing chaos."
"However, the most bizarre thing is the intermediary company. However, the company has removed itself from the picture and used some extreme examples to direct all the attention to the tenants, landlords, and intermediaries."
Tian Mo nodded. "This can't solve the problem fundamentally, but it can cleverly resolve the crisis of public opinion."
"People who have been misled tend to have two reactions."
"The first is to shift their anger to the group of real estate agents, thinking that their quality is not good, they cheat, and they commit all kinds of crimes. The other is to be filled with sympathy for the intermediaries who work hard to make a living. They think that they are doing this for their livelihood and have no choice but to be understanding."
"However, they have neglected that the culprit behind all of this is the platforms that call for more understanding for the delivery men, delivery men, and intermediaries. They eat from both sides and squeeze them crazily. At the same time, they call for both sides to be understanding for each other. That's because as long as both sides are understanding for each other, no one will mention the platform's squeeze anymore."
Meng Chang quickly memorized it and could not help but feel emotional. "Well said!"
"I'm now suspecting the authenticity of your previous two orders in a month."
"You're not stupid at all. Instead, you're very smart! Can ordinary people think of this? How could you be reduced to handing out flyers with that brain of yours? "
Meng Chang confirmed that Boss Pei's judgment was indeed correct. Tian Mo was completely worthy of being the person-in-charge of the sales department.
Putting everything else aside, his understanding of the traditional business model and his grasp of Boss Pei's spirit were enough for him to be the person-in-charge.
However, this also made him feel strange. How could such a talent be discovered by Boss Pei when he was handing out flyers?
With this brain, what couldn't he do to make a living? Was there a need to hand out flyers?
Tian Mo smiled in embarrassment. "Sigh, you might not believe me, but I've been enlightened under Boss Pei's guidance."
"Of course, I didn't understand these principles all of a sudden."
"Originally, I was in a muddle-headed state. When I went to be an intermediary, I listened to whatever others said."
"Those old employees told me that I should do this and that. They told me some 'tricks' in their work and asked me to learn how to run my mouth and use these 'tricks' to sign the bills."
"I learned it, but I couldn't learn it no matter what. I knew that I might be able to sign the bill if I lied, but I just couldn't open my mouth."
"I've always been very ashamed. I felt that this was my own problem. I was too stupid and couldn't do anything well. It was such a simple job. Others had already told me what to do, but I couldn't even do it. "
"I told myself that this is how work is. This is how the unspoken rules are. Perhaps they are the rules of this society. I have to adapt, but no matter how hard I try, I can't adapt, and I can't accept it."
"I kept being beaten down and doubted myself. I didn't know what to do."
"However, Boss Pei appeared at this moment."
"Boss Pei did not only provide me with a job. Through this recognition, I built up my confidence. More importantly, Boss Pei showed me what the right way to sell was!"
"The transparent service of Tengda's experience point was a huge success. It made me realize that I might not have a problem. The problem was them, the industry!"
"I felt so ashamed and blamed myself before. When I thought about it later, I felt so indignant."
"Thus, I kept thinking about what the problem was."
"I read the analysis of many professional big shots on these industries online. I also compared the situation of these industries with Tengda's situation repeatedly."
"I'm not a smart person, and I'm not eloquent either. However, I'm a more serious person. I'll keep thinking about problems that I can't figure out. One day, I'll figure it out."
Meng Chang nodded.
Indeed, if he was Tian Mo, he might not be able to figure out these problems.
It was not that he was stupid, but the key was that he did not have the opportunity or motivation to think about it.
First of all, he could not be reduced to being a middleman and distributing flyers.
Second, even if he really became an intermediary, he would quickly recognize and accept this work model. He would integrate into it and even become the top seller of the intermediary shop.
If not for the fact that Tian Mo's personality happened to be like this, that he happened to run into walls everywhere when he was looking for a job, and that he happened to meet Boss Pei and obtain the right guidance, he would not have thought about these problems.
Could this be part of Boss Pei's plan?
Boss Pei saw this' one-track mind 'characteristic from Tian Mo. He could tell that he was not suitable for sales in the traditional sense, but he completely met Tengda's requirements for sales positions. That was why he made an exception to promote him and let him be the person-in-charge of the sales department. He even taught him his peerless skills in sales?
Yes, that was possible!
Boss Pei's understanding of human nature was not something that ordinary people could understand.
Meng Chang had a feeling that Boss Pei had seen through him from the inside out. Even a deep-minded actor like him could be seen through by Boss Pei, what more a simple-minded person like Tian Mo?
What's more, Boss Pei's choice of Tian Mo looked like a coincidence on the surface, but it was inevitable.
There must be more than one person like Tian Mo. If Boss Pei did not uncover Tian Mo, he would naturally uncover another person and pass on his ideals.
Meng Chang even had a feeling that he was far inferior to Tian Mo in some aspects.
This idea was absurd to him. That was because Meng Chang thought that he was the best no matter if he was a worker or a scammer. Oh no, starting a business.
However, it might also be because he could do everything well and had always been focused on success that he would naturally walk the wrong path sometimes.
Perhaps the business genius who first thought of turning service providers into middlemen was someone like Meng Chang?
Of course, it was a good thing to be smart.
However, if one used their intelligence in the wrong place and took the wrong path, their intelligence would only lead them further and further down the wrong path.
Meng Chang looked at the contents of the small notebook with mixed emotions.
For some reason, he even felt a little ashamed.
"Thank you so much!"
"These contents are very inspiring to me. I've roughly thought of how to do this publicity plan."
In fact, Meng Chang's plan was to repeatedly jump between ordinary intermediary companies and the truly correct industry standards, causing controversy and attention. Only then could he complete the Pei Corporation's publicity method. At the same time, he could obtain a commission for himself and also put a perfect end to the publicity for Real Estate Agent Simulator.
This kind of repeated jump had to be based on a deep understanding of both parties.
Otherwise, it would be very easy for problems to jump out and cause trouble for himself.
Tian Mo's analysis actually provided theoretical support for Meng Chang and allowed him to think of a perfect entry point.
Tian Mo quickly waved his hand. "It's nothing. We have to help each other in Tengda."
"Actually, I had some insights by chance. I'll share them with you. It's good that I can help you."
Meng Chang: "One of us is the advertising and marketing department, and the other is the sales department. We will inevitably have opportunities to work together in the future. We have to chat more in the future."
Tian Mo nodded. "Of course, no problem!"
Meng Chang felt a little emotional. Originally, a 'smart person' like him and a 'stupid person' like Tian Mo should not have any interaction.
However, in Tengda, Meng Chang felt that there were many things he could learn from Tian Mo. In fact, Tian Mo could learn some of Boss Pei's ideas that he could not learn himself.
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