After the two of them were done chatting, they stood up and prepared to leave.
Meng Chang suddenly thought of something and quickly said, "Wait a moment, there's one more thing."
"I suddenly remembered that the main character of the promotional video hasn't been decided yet."
Tian Mo was a little surprised. He did not understand why Meng Chang was telling him this. "The main character of the promotional video? Should we hire a celebrity or something? I definitely can't help you with that. "
Meng Chang shook his head. "At first, I did plan to hire a celebrity, but after chatting with you, I suddenly realized that it wasn't appropriate."
"It's more troublesome to explain, but celebrities don't meet my needs in many aspects."
"I need someone with a good image and temperament now, but not to the level of a celebrity. It's best if they have a more down-to-earth image among ordinary people, but they also look more positive, sunny, and positive. Both men and women are fine."
"It would be even better if I had experience in a similar industry and could grasp some emotional details during the filming process, trying to show a sense of realism."
Using celebrities to film this promotional video definitely did not meet Meng Chang's requirements.
That was because Meng Chang wanted controversy and realism. He also wanted to leave enough room for reversal in the future.
Using celebrities was firstly because the initial popularity would be too high, and secondly, it would be difficult to reverse it in the future.
That was because using celebrities would naturally give people the impression that this was a very serious commercial promotional video. In the future, it would be very difficult to explain the meaning of this promotional video from multiple angles.
What Meng Chang needed was realism and down-to-earth. Only then would the film be closer to reality. Only then would he be able to interpret it from many angles in the future. Only then would the Pei Corporation's publicity method be completed.
What's more, his image and acting skills could not be too good.
If his image and acting skills were good, it would be easy to move the audience.
The result that Meng Chang wanted to achieve was to leave room for the audience to be moved. Only then would people question him and see the problem behind this.
Therefore, the promotional video had to be 70% real and 30% fake. The acting skills could not be too outstanding, or the balance would be broken and the direction would deviate.
However, it was not easy to explain this to Tian Mo. Even if he did, Tian Mo probably would not understand.
After all, the Pei Corporation's publicity method was a very special and profound knowledge. It was not something that could be summarized in a few words.
Meng Chang had only scratched the surface after learning for so long, let alone Tian Mo.
Fortunately, Tian Mo did not have the habit of getting to the bottom of things. Instead, he followed Meng Chang's instructions and started thinking seriously.
"If that's the case … I do have a candidate that fits your requirements."
"Do you remember that when I was working at the agency store, I had two deals, and one of them was given to me by a colleague?"
"There was a big sister there who took care of me a lot. Although she wasn't particularly pretty, she was the sunny, cheerful, and cute type."
"I just got in touch with her recently. She's no longer working at that agency. I'm thinking of poaching her to the sales department."
As Tian Mo spoke, he found a photo and showed it to Meng Chang.
Meng Chang glanced at the photo and immediately nodded. "Sure! I'll go back and make some preparations. We'll start filming immediately! "
Tian Mo sent the contact information to Meng Chang. "Her name is Ding Xiyao. I'll tell her. Just contact her directly later. The sales department hasn't officially arranged a job for her."
In fact, Tian Mo had always remembered Ding Xiyao. The reason why he only thought of contacting her now was mainly because he did not have a good opportunity previously.
In the beginning, his job as the person-in-charge of the sales department was a little unrealistic. He felt like he could be fired at any time. His work every day was filled with unreality, so it was not good for him to drag others down.
His good buddies were doing very bad jobs, so Tian Mo did not feel any burden when he recruited them. However, Ding Xiyao was doing quite well in the real estate agency industry. She was more popular, so Tian Mo could not rashly poach her.
After that, Tian Mo had a lot of work on his hands. He had been busy with the experience store and did not have time to spare.
It was only when his work had stabilized recently and Boss Pei had specially emphasized that the sales department was special. He could expand the team from his friends and relatives instead of going through the normal recruitment process that Tian Mo began to carefully select the people around him and recruit those who met Boss Pei's requirements.
He was afraid that the people he recruited would not meet Boss Pei's requirements, so he had to carefully select them. He had only made up his mind to pull Ding Xiyao into the sales department some time ago.
In the end, he found out that Ding Xiyao was tired of working in that store and was preparing to change jobs.
Their needs coincided. Ding Xiyao immediately joined Tengda happily.
Meng Chang was quite happy. Wasn't he just in time?
He needed such a person to film the promotional video!
"Alright, tell her that I'll go back and arrange the filming. The content is very simple. There aren't many lines, just a few simple scenes. Just act as yourself! "
…
Meng Chang began to work at high speed after returning to the marketing department.
First, he quickly wrote a simple script, and then he found a few suitable locations for the outdoor scenes.
The scenes that Meng Chang chose were more representative. There was a small, specialized intermediary store that also rented out scenes in the house.
Apart from that, he had to find a few more representative extras.
The matter of the rental house was very easy to solve. He could just use the model room of the Sloth Apartments to film. The matter of extras was easy to settle. There were many actors who had worked with him before, or it would not be a problem to get internal employees to make a guest appearance.
The only thing that needed to be set up was this intermediary store.
That was easy to do. He just had to build an interior according to the shop in "Real Estate Agent Simulator". It was nothing more than a front desk, two high chairs, a computer, a coffee table, a sofa, and so on. They were all very common things.
He did not need to replicate it perfectly. He just needed to look like it.
Meng Chang first arranged for Yu Yao to choose the people and arrange the setting. Then, he went through the entire promotional video's script from beginning to end in front of the computer to ensure that the plot of every scene met his needs. He also carefully buried many foreshadowing.
He worked until the afternoon and was almost done with the script.
That was because Meng Chang already had a clearer idea when he was chatting with Tian Mo. He only had to write it out now, so his efficiency was very high.
He checked it from beginning to end and was quite satisfied with the script.
Of course, it was hard to say if the content of the movie could perfectly express the content of the script. He had to watch it as he filmed.
He might also have to make some adjustments to the content of the promotional video.
Meng Chang gave Yu Yao a call and found out that the set at Sloth Apartments had been arranged.
The other sets were still being arranged. The set of the shop was still being built. He could shoot a portion of it first. After the scenes at Sloth Apartments were done, he could shoot the other parts and edit them.
Meng Chang felt that he was filled with motivation. He said to Yu Yao over the phone, "Alright, continue to push forward with the setting and filming. I'll contact the actors. We'll officially start filming tomorrow morning!"
…
…
November 8th, Thursday …
Ding Xiyao arrived at the Sloth Apartments model room where the filming was taking place according to the address sent by Meng Chang.
The entire model room had been rearranged according to Meng Chang's requirements. The cameras, lights, and other equipment were all in place. Many staff were busy entering and exiting. It looked very efficient.
Ding Xiyao was a little flustered.
Ding Xiyao could not believe it when she heard Tian Mo's explanation over the phone.
It was one thing to be a salesperson, but to be the main character and film a promotional video?
That was too strange!
Ding Xiyao was very clear about her own conditions. Her looks could only be considered an ordinary person. She could not be compared to celebrities at all.
Many people would think that she was very beautiful when they saw her in reality, but they would not be able to do it on camera.
That was what many people said: not photogenic.
Many people who were clearly very thin and had small faces would be widened on camera. They would be at least 30% uglier.
How could she film a promotional video with her conditions?
That made Ding Xiyao feel that it was extremely unreal.
However, Tian Mo swore that this matter was absolutely reliable. Ding Xiyao received a call from the person-in-charge of the advertising and marketing department, Meng Chang. That was why she came doubtfully.
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