Chapter 831
Words:1646Update:22/06/30 10:01:52
When will the two competitors sit together? It will be when the third competitor appears and threatens their position. The enemy of my enemy is my friend!
Coca-Cola's North America sales head, Brand, and Pepsi's North America sales head, Okafor, are sitting together today. If the reporters see this, what will they write? Two beverage companies merging?
"I received news that those Hua Xia beverages' contracts with the supermarkets are the same as ours!"
Brand had a worried look on his face. He doesn't understand what's wrong with those supermarket managers' heads. How can those Chinese beverages compete with them? Why are they giving them such favorable conditions?
"According to the data I received, those Hua Xia beverages' sales had accounted for 8% of the total non-alcoholic beverages sales in the supermarkets last month!" Okafor had not expected Hua Xia beverages to increase so fast.
8% might not seem high, but there is a huge gap between them and Coca-Cola. But don't forget, this is only the first month!
Coca-Cola and Coca-Cola's 85% market share had dropped to 81%. In one month, their market share had dropped by 4%. Although this is only in the supermarkets, the supermarkets account for a large portion of their total sales.
Coca-Cola and Coca-Cola also noticed that other than the supermarkets, other retail stores had also started to sell Hua Xia beverages. This will affect their profits!
The cake is only so big, and if others take a bite, they will have to take a bite less. Coca-Cola and Coca-Cola had planned to join hands with Hua Xia to crush Hua Xia beverages. But they did not expect Hua Xia to fail, and someone had planted a flag in their territory!
"Have you all investigated what caused the Hua Xia beverages' sales to increase so much?" Brand asked.
They had tried those Chinese beverages before, and they felt the taste is not as good as their products. Of course, there are some good points. It's just like how many people like coffee and don't like cola. Everyone has different tastes.
But even if this beverage tastes good, the sales should not be increasing so fast! Is it because of the promotional event? Just because of another can? Or is it because of the car prize?
"I really can't think of any other reason other than a prize promotion. Oh, there is another reason. A reporter had taken pictures of Bill Gates buying Hua Xia's Qili when he was shopping in the supermarket. I heard that Qili is very popular among Microsoft's engineers, and it can boost one's energy. It is better than coffee. "
Okafor does not believe these rumors. But he read the papers, and Bill Gates had placed a few cans of Qi Li in his shopping cart. When a reporter interviewed Microsoft's Vice President Ballmer, he saw Qi Li on Ballmer's desk.
This Hua Xia energy drink was said to be able to eliminate fatigue, enhance energy, and so on. For people who needed to work overtime and stay up late, they really needed this kind of drink.
These were some of Feng Yu's tricks. He had recommended Hua Xia's beverages to Microsoft, especially Qi Li. He even "enthusiastically" sponsored a batch for the engineers to taste. Bill Gates bought Qi Li because of Feng Yu's recommendation. At that time, Feng Yu had not sponsored Qi Li for Microsoft yet. The reporters who took these pictures must have been informed beforehand.
Bill Gates was endorsed by Qi Li.
Microsoft was also endorsed by Qi Li.
The papers reported that this is another magical water from the East. It is the same as Jianlibao in the Olympics. This Qi Li is like Jianlibao to engineers. It is like Jianlibao to athletes!
When Feng Yu gave Qi Li to Microsoft's staff, Paul Allen was disdainful of it. A director of Microsoft selling soft drinks? He felt this is a lowly thing to do.
The arrogant Paul Allen had always looked down on big beverage companies like Coca-Cola and Pepsi. Technology companies like Microsoft are the future trend. They are the ones that can change the world.
Microsoft's profits and share prices were rising, and this was the proof!
To Paul Allen, Pepsi's CEO going to Microsoft to be a middle manager was an improvement. But Feng Yu was a director of Microsoft, and he was selling soft drinks? This was a disgrace to Microsoft! Feng Yu still wants to use soft drinks to win over Microsoft's engineers? What a joke!
But Paul Allen had never thought about why Coca-Cola and Pepsi's profits were so high. No matter how popular internet technology companies are, people still need to eat and drink. There will be more people drinking Coca-Cola than buying PCs!
Of course, Paul Allen did not expect Feng Yu was not giving out soft drinks to win over Microsoft's engineers. This was only a commercial promotion.
Using Microsoft's brand to promote Qi Li!
"I heard that the person behind Hua Xia's soft drinks is Microsoft's Director Hua Xia?" Brand heard this and could not believe it. Software and soft drinks are two different industries!
"It's that mysterious Hua Xia tycoon. If not, why would Microsoft engineers drink Hua Xia's soft drinks? Also, their promotional efforts were too strong. Not to mention those electrical appliances, there were even cars. Currently, eight cars had won prizes, and the papers are reporting about this. "
"What are you all going to do?" Brand looked at Okafor. Coca-Cola and Pepsi do not need to do promotions as they already have a large customer base. It might be better if they were introducing new products.
Even if they were to do promotions, the proud board of directors will not give them the same promotions as Hua Xia's soft drinks. At most, they will give out another can of soft drinks. There will not even be any electronic appliances, let alone cars.
Coca-Cola and Pepsi hope the other party will do promotions first. This way, they will be competing with the other party. Coca-Cola and Pepsi have the ability to sell their products at a loss and drive Hua Xia's soft drinks out of North America. But if they do that, they will be suspected of monopolizing the market and will be fined heavily. Their brand image will be affected, and they will be rejected by Hua Xia.
Both men discussed and decided to wait. They will wait for Hua Xia's soft drinks promotions to pass. After all, Hua Xia's soft drinks company is not strong, and it is impossible for them to continue their promotions for a long time. Both Cola and Pepsi had invested a lot of money in the Olympic Games, and Hua Xia's soft drinks will surely hit them.
But at this time, Cola and Pepsi discovered another piece of bad news. Hua Xia's soft drinks had entered many European countries' markets. It is also from the supermarkets, and many supermarket chains are selling their products at the same time.
With such a strong sales ability, they finally felt a serious crisis. Microsoft's directors should not have any connections or influence in Europe. But for Hua Xia's soft drinks to enter so many supermarkets is terrifying.
Both Cola and Pepsi felt they must retaliate!
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