Coca-Cola and Pepsi did not expect Jianlibao, which was suppressed by them in the North American market, to enter the supermarket chain. It was not just one supermarket chain. It was all the supermarket chains!
Coca-Cola and Pepsi were the world's beverage giants in the Asia market, especially the Hua Xia market. But when they entered the Asia market, they were attacked!
Coca-Cola and Pepsi were struggling in the Hua Xia market. They thought that people in Hua Xia do not like carbonated drinks. But Jianlibao, Refreshing, Rising Sun Group, etc. were selling very well. But Coca-Cola and Pepsi were not selling well.
What made Coca-Cola and Pepsi furious was that Wahaha's Refreshing series was the same as their products. But Refreshing's products were selling better than them!
Coca-Cola and Pepsi had researched their products, and the taste was not as good as theirs. Their R&D staff even said that the Refreshing series was not as good as theirs. But their products were still selling well.
The reason was that Wahaha's distribution channels were much better than them. Wahaha's distribution channels in Hua Xia were too strong. Within 3 days, they could deliver their products to any small towns in Hua Xia. This was something that Coca-Cola and Pepsi could not do. The most they could do now was to sell their products to the prefectures.
Their sales in the prefectures were also not doing well. The reason was that many powerful distributors were not willing to sell their products. Also, Tai Hua Supermarket had removed their products from the shelves. Many consumers thought that there was something wrong with their products. If they knew this would happen, they would not be selling their products in Tai Hua Supermarket!
This was all because of Feng Yu. Tai Hua Supermarket had lost a few products, but it did not affect the overall situation. Tai Hua Trading had distributors in all provinces, and Feng Yu had ordered them not to sell Coca-Cola and Pepsi's products. Those distributors thought for a while and chose to listen to Tai Hua Trading. After all, there were more products in Tai Hua Trading, and the profits were higher.
All competitive companies have similar requirements. They could understand this. Furthermore, Tai Hua Trading had given them 1% of the profits from Songjiang, Wind and rain, Aiwa, etc. If they still do not give in, then they will never work with them again.
Other companies might consider the cost, but they knew Tai Hua Trading's Feng Yu's temper very well. If they worked together, everyone would benefit. If they betrayed him, then they would never work together again!
Hua Xia, the largest brand in Asia, had failed to expand into the market, and their home ground had been infiltrated by other brands. This made them extremely angry.
However, they did not pay much attention to these Hua Xia brands. After all, other than Jianlibao, no other brands had any reputation in the United States. Although those products had entered the supermarket, in the eyes of the two companies, it was just an extra. It wouldn't affect the two companies at all.
However, they soon realized that they had underestimated the Hua Xia beverage company.
…
"Another bottle (another bottle)! Anotherpot (Give me another can)! Hua Xia beverage promotion! No matter if the bottle cap or ring is printed with this word, you can use it to exchange for the same product at the retailer! "
All the major newspapers in North America published such advertisements, and they took up a whole page for a week straight.
The two companies were caught off guard by this kind of promotion!
This was giving up on profits and snatching the market share. Usually, the companies that used this kind of promotion were stronger and had the upper hand.
This kind of promotion method was much more expensive than advertising. Also, the retailers and distributors had to cooperate and pay the other party a sum of money.
The two companies did not expect Hua Xia's beverages to use this kind of promotion! Where did they get so much money from?
But the two companies were still confident that their drinks would taste better, and their customers would be more loyal. They would not be affected by this kind of promotion.
But very soon, the newspapers published another piece of news. The promotion with prizes had been upgraded!
Jianlibao, Qi Li, and a few other canned drinks had made a big move again, and the prizes were upgraded. Not only there was another can, but there was also an Aiwa CD player, a Wind and rain Super Fan, a Wind and rain Super VCD player, etc.
These prizes were provided by Feng Yu for free. It might seem that Feng Yu had suffered a loss, but Wind and rain and Aiwa had appeared in the advertisements in the newspapers.
The two companies did not expect that other than these electronic appliances, there was also a grand prize — Songjiang Motors car!
While drinking soda, there was actually a chance to hit a car. This kind of extravagance made everyone go crazy!
In just a few days, Jianlibao, Qili, Refreshing, and other Chinese beverages' sales had increased. Even the sales of other Chinese beverages beside these products had increased to a certain extent.
The supermarkets also cooperated with Feng Yu. For example, they set up billboards outside the supermarkets and beside the shelves. Anyway, the supermarkets were not paying for the promotion, and they could use this to attract more customers.
Feng Yu had used Songjiang Off-Road as the prize. After market research, this model's exterior design and performance were the most suitable for the North American market. Next was Songjiang Red Star MPV. Songjiang Olympic was the best-selling model in China. During the market research in the US, many people felt this model was not beautiful enough. The performance was not good enough, and it was not comfortable enough.
Songjiang Motors did not need to advertise. Many people in the US knew about Songjiang Motors as the prizes.
To support Hua Xia's Olympic team, Feng Yu had transported a few hundred Songjiang Motors cars to the US. A portion of the cars were for personal use, and the rest were for advertising.
Feng Yu did not expect Songjiang Motors to be popular in the US. But he had put in so much effort to increase Songjiang Motors' brand awareness in the US.
Feng Yu had contacted a dealership in each state and left three models of cars for the customers to view, test drive, and order. In the end, Feng Yu had no use for the remaining cars. So, he used them for advertising.
Feng Yu wanted to see if the Americans like Hua Xia's cars. Even if the profits from one car were 1,000 USD, there would be at least 10 million USD of profits if there were 10,000 cars sold in a year!
One week after the grand prize promotion started, there was a rumor in the newspapers that people who drank Hua Xia's drinks could win the grand prize. This was a scam. No one had won the grand prize before!
Some people had won the grand prize for CD, Super Fan, and Super VCD players, and they were all published in the newspapers. But what about the most anticipated grand prize? How come there was no grand prize?
Feng Yu was frustrated. The product with the grand prize was already on the shelves, and no one came to claim the prize. In the end, Feng Yu had no choice but to find someone to act as a middleman!
This middleman sold a bottle of the grand prize to a black man!
When that black man opened the bottle cap, he jumped up in shock. Everyone gathered around him and saw that the black man had won the grand prize of a 30,000 USD off-road car!
As for this news, it was immediately arranged to be published in the newspapers for publicity. After this news was published, the newspapers told everyone that there were still 19 cars that had not won the grand prize. This boosted the sales even more.
Although the US economy was doing better than Hua Xia, not everyone could afford a car. Also, this Songjiang Off-Road was very popular among the black men. It looked cool and powerful. Most importantly, the black men could buy it for only 59 cents!
After this hype, the sales of these beverages increased by another 8%!
Hua Xia's drinks had gained a foothold in the US!
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