The silence lasted for less than 3 seconds. The next moment, the scene became even more chaotic. Many people were stretching their necks and shouting. Feng Yu could not hear what they were saying.
Feng Yu could not stand it anymore. He slammed the table and shouted. "Quiet!"
"I have gathered everyone here to discuss about the alliance. There must be rules in the alliance. Why are you all making so much noise? "Feng Yu said angrily.
Everyone was shocked. Most of them quieted down. Some of them were unhappy, including the General Manager of Rising Sun Group.
"General Manager Feng, are you saying that the alliance's rules are your rules?"
Feng Yu looked at the General Manager and sneered. "So what if it is my rules? My rules can take care of everyone's interests. If you have the ability to do what I said, you can do it. "
Feng Yu hated this kind of people the most. They were useless and liked to talk nonsense. Do you think you are so great just because you are a government official? You are just a government official at best.
Feng Yu did not care about this kind of small government official! Even if you are the mayor or the governor, I will ignore you when I want to!
Seeing that no one was talking, Feng Yu continued. "I know many executives of large supermarket chains in Europe and the US. I can even persuade them to let our products have a counter in their supermarkets. Europeans and Americans are used to shopping in supermarkets. Supermarkets can be said to be the most powerful sales terminal and have a strong advertising effect. Beverages that cannot be sold in supermarkets are destined to have no future! "
The leaders of some big companies in the audience were deep in thought. They all had products exported abroad, but it was only limited to Southeast Asia. Even if they exported to Europe, it was just a small amount of products imported by the European agents. Some of them were even one-off sales. They were selling at a loss for the sake of publicity.
Our products were exported to Europe. Needless to say, the quality was high. Many of our products even added words like how many European countries our products were exported to in their advertisements. This was because people in this era recognized these products.
If foreigners were willing to buy it, then it must be something good!
The sales experience of Hua Xia's beverage companies cannot be replicated overseas. Jianlibao was the same. When they first started selling their products, they placed a lot of advertisements on the eve of the festival, making their products into a kind of gift!
Once the foundation is built, these beverages will become real beverages. They will become a hobby and consumer product. After that, they will be able to market these beverages step by step. The main method is to advertise on CCTV.
In the western countries, there are more satellite TV stations, and the audiences are spread out. It is not like Hua Xia, where CCTV is the biggest TV station. CCTV's advertisements have a magical effect. Almost all the products advertised on CCTV will increase their sales. Wahaha and Le Bashi knew this.
"General Manager Feng, you said it so well. Are you going to help us promote our products?" someone asked.
"We need to invest a sum of money to advertise in Europe, North America, etc. This sum will surely be higher than China. But the spending power of developed countries in Europe and the US is much higher than China. If we work together, we will be able to get a better price for our products. This way, we can lower the cost of our products. "
"General Manager Feng, are you saying that we all need to pay for our products? Then what about the focus of our products? What is the ratio of our spending? "
"Let me make this clear. Not everyone needs to pay. Only the products that are chosen will have the right to pay." Feng Yu emphasized.
The staff looked at each other. What does he mean? We still need to choose? Since you are not going to help us promote our products, then why did you call us here? To show how powerful these big companies are?
At this time, the shill Zong Qingxian asked loudly. "General Manager Feng, how should we choose?"
"Simple. First, your products must meet the quality standards of the US, Europe, and other countries. If they do not meet these standards, everything else will be in vain. Secondly, your products must have a certain scale. What is a certain scale? You must be able to supply at least one shelf of your products in all the supermarkets. I did a rough calculation. There are thousands of supermarkets in North America alone, and there are thousands of supermarkets in Europe. I'll take it as 5,000 supermarkets. Each supermarket needs to have at least 100 bottles or 100 cans of beverages. In other words, you need to be able to export 500,000 bottles or 500,000 cans at a time. This is also the minimum standard. If your products are selling well, you must also be able to replenish your stocks. "
This is not calculated based on the cost. You must ensure the production capacity. You cannot promote your products to the supermarkets, and the other supermarkets want your products, but you cannot supply them. In Feng Yu's previous life, Jianlibao had made this mistake. After the year 2000, they changed the controlling shareholder and advertised all over the world. In the end, when the distributors asked for their products, they were told they do not have any!
Wouldn't that be a waste of advertising fees? That would be courting death!
Of course, everyone who attended this meeting has the capacity to do so. But if they were to export so much, their domestic market will be affected. If they lost their base for the sake of exiting, it would not be worth it.
When this condition is mentioned, many companies had given up. But those companies Feng Yu thinks highly of still look at Feng Yu. They are confident they can complete this task easily and will surely pass the quality inspection in Europe and the US.
"Also, you all must have sufficient funds to advertise your products. Even if we advertise on the TV stations, we also need to advertise on the newspapers. We also need to pay the supermarkets some advertising fees. But the good thing is once your products are recognized by the consumers, your sales will shoot up. I'm sure everyone understands this, right? "
"Next is the issue of market positioning. Our products need to be marketed in different ways according to the market positioning. We will place similar products together for consumers to choose from. For example, we will place dairy products together with dairy products, carbonated beverages together with carbonated beverages, tea beverages together with tea beverages, and energy drinks together with energy drinks. The prices of your products must also be different. Even if the difference is only 1 cent, it must show the difference. "
"General Manager Feng, many of our products are priced the same in China. Why must the prices be different overseas?"
"That's because our products are new to them. Of course, we will have to discuss the final pricing with the companies, and the pricing must meet their requirements. Don't think that everything is expensive overseas. For example, Coca Cola. The prices are different in different countries."
"There are many other detailed questions, and I will not repeat them here. If you think you meet the requirements and want to work with us to enter the overseas market, come and get a form. I will send a batch of your products to Europe and the US for testing. Only after your products pass the tests, we can talk about the rest."
Most of the people came to get their forms, but Feng Yu estimated less than 10% of them will hand in their forms. Only by working together could they really fight against the beverage giants in Europe and America. None of them could win if they fought alone!
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