Only Hua Xia's beverages are on this shelf.
In the past, only Coca-Cola and Pepsi can get this treatment. Even Budweiser and other world-class beverage companies might not get this treatment.
But now, Feng Yu is asking for the same treatment as Coca-Cola and Pepsi, and this made everyone frown.
Coca-Cola and Pepsi are the two giants in the beverage industry. Coca-Cola's market share in the global beverage industry is more than 40%, and it is still increasing. This is mainly because of the Asia market. Pepsi followed closely behind, with more than 35% of the market share, and was also aggressively attacking the Asian market.
In the North American market, Coca-Cola's market share is 45%, and Pepsi's market share is almost 40%. With these two companies working together, they have 85% of the market share.
With their status, only supermarkets have dedicated shelves for their beverages. Why is Feng Yu asking for Hua Xia's beverages to get the same treatment? They had never heard of most of the beverages on this list. Even the most famous beverage, Jianlibao, has less than a fraction of Coca-Cola's market share!
"Mr Feng, Mr Fu, only Coca-Cola and Pepsi have dedicated shelves for beverages. The other brands are not allowed. At least, our supermarkets are like this. I don't know what other supermarkets are like." Someone said.
The other supermarkets are the same. They are in the same industry and are competitors. How can they not send someone to the other supermarkets to understand the situation?
The rest of the supermarkets immediately expressed that their supermarkets are also not allowed to do this. Although some of the supermarkets want to give face to Feng Yu and Fu Guangzheng, the other supermarkets are not allowed to do this. If Feng Yu and Fu Guangzheng agree to this, it will make them look inferior.
Even if they are not as big as Walmart, they are not small. Walmart is the biggest supermarket in North America, but there are more than one supermarket that is bigger than Walmart in a certain state or region. Every supermarket has something to be proud of.
Feng Yu and Fu Guangzheng should not push their luck just because they had worked well together. Losing one or two products will not affect their supermarkets. But without the supermarkets, the sales of all the beverages will drop, including Coca-Cola and Pepsi!
Customers can bully the supermarkets, and the supermarkets can also bully their customers!
"Everyone, please consider this. We do not only have one product. We have a variety of Hua Xia beverages. This includes carbonated drinks, tea drinks, dairy products, mineral water and special drinks. And all of this came from the mysterious East! Please think about it. What's wrong with setting up a special shelf for Eastern beverages? We had investigated, and more people in the US are starting to like drinking tea. "Fu Guangzheng said.
"Mr. Fu, there are more people who like to drink tea, but it does not mean that there are more people who like to drink tea. Also, your products do not have any brand awareness, and you are relying on our supermarkets to promote your products. Other than tea beverages, what else is special about your beverages? Can carbonated drinks compare to Coca-Cola and Pepsi? Dairy products could be found all over the world, and there was nothing special about them. Even for tea beverages, we also have products from Japan, and they are not selling very well. The special drinks you are talking about are Jianlibao and this … Qili, right? How many people will buy it? Who are your target consumers? "
"Everyone, I've said it before. We're not selling the taste or the brand, but the location. I only need all of you to give me a chance to set up a special shelf for our products for trial sales. Also, our marketing will start soon, and we have prepared sufficient funds to advertise on all the newspapers and TV channels. Think about Jianlibao. We can use 3 years to increase the popularity of Jianlibao, and we can use a shorter time to increase the popularity of our other products. "
To many people, it was a miracle for Jianlibao to become famous in the US in 3 years! With such an amazing marketing team and sufficient funds for marketing, it should not be impossible to increase the popularity of other brands.
These people looked at each other, but no one said anything. Hyping up Hua Xia's products might be a selling point, but no one knows if it will be successful.
Also, they are considering how much they should charge for the special shelves. Should they follow the same conditions as Coca-Cola or higher?
Fu Guangzheng and Feng Yu did not say what the conditions are. Of course, these supermarket representatives did not ask any questions.
After talking for more than half an hour, there were no results. After those supermarket representatives left, Fu Guangzheng excitedly said to Feng Yu: "It's done. They will come to us to discuss terms and conditions latest by tomorrow night."
"Why?" Feng Yu asked curiously.
"It's because of what you said. We are Hua Xia's beverages. It's just like in Hong Kong. Chinese beverages and foreign beverages are popular among the locals. At least in the initial stage, many customers will buy our products out of curiosity. We don't even need to do much marketing. As long as our products are on the shelves, people will buy them. It's the same in the US. Americans like to try new things. After our Hua Xia's beverages are launched, it will surely bring in high profits for those supermarkets. But there is something important. They will surely give us conditions. For example, if our products are not selling well, they have the right to take them off the shelves at any time. "Fu Guangzheng is from the Fu family and is better at sales than Feng Yu.
"Take them off the shelves at any time? We will be in a passive position. "Feng Yu frowned. The supermarkets have the final say on the sales. This will be a way for them to threaten the supermarkets!
"This is what we will be discussing next. Even if the sales are not good, there must be a buffer period. If not, we will be in a passive position." Fu Guangzheng already had a plan. Don't forget that Hong Kong's biggest supermarket chain belongs to the Fu Family.
"How long should the buffer period be?" Feng Yu asked.
"That will depend on how we are going to negotiate. But I am leaning towards one season. If it's too long, they will not agree. But if it's too short, we will be at a disadvantage. If we insist on one season, we should have a high chance of success. Our Fu Family has a long-term cooperation agreement with those supermarket chains. Since they are willing to give me 20% of the profits, then it's considered a cooperation. I will try my best to get it. "Fu Guangzheng said confidently.
"Brother Fu, I will leave it to you."
That night, some of the supermarket chain's higher management contacted Fu Guangzheng to express their interest. Now, the supermarkets are trying to diversify their products. If other supermarkets have it and their supermarket does not, then they will be at a disadvantage.
Also, they felt they should give it a try. If the products are not profitable and the sales are not good, they can take them off the shelves. They had done this before.
After the first supermarket chain signed the cooperation agreement, the rest of the supermarkets followed suit. All of them do not want to let others monopolize this opportunity.
One week later, the beverage alliance's products were launched in more than 1,000 supermarket chains in North America. There is also a dedicated shelf for them.
Pepsi and Coca-Cola were shocked when they heard this news!
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