"Coca-Cola will continue to sponsor the US Olympic Games and help more than 200 countries and regions. Coca-Cola had been sponsoring the Olympic Games since 1928! "
"Pepsi had signed many football, basketball, and other sports stars. I wish these athletes good luck in the Olympic Games."
"Drink Coca-Cola and win Olympic tickets."
"Drink Pepsi and win Olympic commemorative shirts."
… …
Coca-Cola and Pepsi started to promote this year's Atlanta Olympics and started to advertise around this theme.
This year, the whole world will be focusing on Atlanta. If they can advertise in Atlanta, it will be equivalent to promoting their products worldwide.
Their advertising fees in the North American market had increased, and they can use this opportunity to attack Hua Xia Beverages. Since they dare to cause trouble in their territory, they must teach them a lesson!
"General Manager Feng, Coca-Cola and Pepsi's advertisements had increased suddenly, and they had signed many famous athletes. After the Olympics, their product sales will increase because of these athletes. Should we do something?" Lin Qishu asked.
"Of course, we must do something. Athletes' advertisements are good, especially this year, and the brand value of the athletes will increase a lot. You go and contact some famous athletes, like the sprinter Michael Johnson and basketball player Grant Hill, and ask them for their prices. "
The commercial value of athletes is not important in Hua Xia, but it is well developed in Europe and the US. A famous athlete, especially a world-class athlete, has high commercial value.
Actually, there are many athletes to choose from, but it is not easy to be influential in the world. Currently, football is the most popular sport. But Lin Qishu had said that Pepsi had signed a lot of football players, and there are no other big names left.
Athletes also need to pay attention to their looks. Ugly athletes are not as valuable as handsome ones. Ronaldo was famous in the football industry in the past, but his advertising contracts are not as good as Owen. Is it because of the difference in playing skills? No. The manager of the club told him the reason. With Ronaldinho's looks, how many fans do you think will be willing to buy his jersey?
That's why it is difficult for black athletes to get big contracts, and their influence is not as good as white athletes. Among the Caucasians, it was also unacceptable to have a grotesque appearance. If one had an ugly appearance, it would seriously affect their commercial value.
One day later, Lin Qishu brought Feng Yu some bad news. First, the flying sprinter Michael Johnson had been signed by Coca-Cola. Then, Feng Yu had his eyes on Grant Hill, one of the most popular basketball players in the US, had also been signed by Coca-Cola.
The prices of the reserve athletes were ridiculously high. When they heard that it was Hua Xia's brand, they instinctively resisted. They were celebrities in various fields and were the kind of people who would not submit to anyone other than Earth. If they wanted to endorse a product, they would, of course, choose the best.
If Coca-Cola was looking for them to endorse, then their endorsement fees would only be a few hundred thousand USD a year. But if it was Hua Xia who looked for them to endorse, then they would not even need to pay less than one million USD!
This was because they felt that if they were to endorse Hua Xia's products, their image would be affected and their commercial value would be affected.
At the end of the day, they still looked down on Hua Xia's products. Although the newspapers had promoted Hua Xia's threat and said that Hua Xia's economy was booming, they still said that Hua Xia's products were inferior and could not be compared to the US.
"Even a big name athlete is not willing to lower their prices?" Feng Yu frowned and asked.
Although he had signed a few athletes in China, such as Wang Junxia, Fu Mingxia, Deng Yaping, and other athletes who were destined to win gold medals, the effect of female endorsements was not as good as male ones. As for male athletes, he had only signed Li Xiaoshuang, Liu Guoliang, and Kong Linghui.
These athletes had also endorsed a lot of products. Anyway, they were all branded products under Feng Yu's name, and he did not give anyone a chance.
There must be other Hua Xia athletes who will win gold medals, but Feng Yu could not remember. Among the athletes, Feng Yu had signed long-term contracts with Fu Mingxia and Kong Linghui. This was because these two had the best image, and they would be in good shape. At least in the next Olympic Games, they would still win gold medals.
But the influence of Hua Xia athletes was not as good as the Western athletes, especially the influence of table tennis and diving athletes, especially in the European and American markets.
Football, basketball, sprinting, etc. were the most influential athletes, and of course, their prices were the highest.
Feng Yu knew that the endorsement fees for athletes would be very high, and he had also asked about the market prices in advance. But he did not expect that when these people heard that it was Hua Xia's brand, they started to ask for exorbitant prices!
"Among the football and basketball athletes, who did those two companies get to endorse their products? Who did you quote for the rest of the athletes? "Feng Yu thought for a while and asked. Seems like he could only find some backup athletes.
Lin Qishu took out a prepared form. On the form, he had clearly marked which athletes were under Coca-Cola, which athletes were under Pepsi, and which athletes were endorsing other beverages.
The rest of the athletes that Feng Yu had interacted with were marked at the back. These athletes seemed to have discussed this beforehand, and all of them quoted 1 million USD!
This was a joke. How much was the annual salary of the football and basketball athletes in this era? Also, this was a beverage and not a sports product. Why were they asking for so much?
"The basketball athletes' quotes were considered low, and the football athletes' quotes were even higher. What's funny is that they do not drink Coke. Coke will cause calcium loss, and it also contains caffeine. Athletes are not allowed to drink it! "Lin Qishu said angrily.
Their Jianlibao was a sports drink, and Qili's new product was suitable for athletes. Those athletes were endorsing a beverage that they cannot drink. What were the fans thinking?!
Football players? That's right. How could I forget about this?!
"You said those Brazilian athletes were all signed by Pepsi?" Feng Yu asked.
"That's right. Why don't we sign the rest of the substitutes and the unknown athletes? If Brazil wins the championship, it will also have some effect. "Lin Qishu asked.
"No, no, no. We will not sign the Brazilian athletes. We will sign the Nigerian athletes." Feng Yu laughed.
"Which team? Nigeria? Are they from Africa? "Lin Qishu asked curiously. Even if they could not sign the Brazilian team, they could still sign the Portuguese, Argentinian, etc. Those football players' quotes were higher, but they were still football players. What does Nigeria have?
"They are from Africa. You might not know about them, but they were the champions of the African Cup of Nations and one of the top 16 teams in the previous World Cup. Go and contact their teams. I want to sign a few of their core players! "
Pepsi had signed Brazilian athletes? That will be interesting. In this Olympic Games, Nigeria had stepped on Brazil to win the championship.
Feng Yu was interested to see how the Pepsi players will cry after Nigeria defeated Brazil!
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