"Eh, do you all know that Qinwang Jelly had been removed from the shelves? It was replaced by a brand called Strong Group. I had never heard of this brand before."
"Ah? Why? Qinwang Jelly was selling well in the market. Why was it changed to a new brand? Is this brand a big brand? Is it imported? "
"What imported? It is produced by a small factory in Guangdong. But I heard that this Strong Group has some connections and is related to Wahaha."
"Oh, I see. Lehaha's products are selling well, and they are the first company to sign a contract with Tai Hua Supermarket. But I heard that Qinwang had rejected Tai Hua Supermarket's offer of a lower wholesale price."
"Huh? You are saying that Qinwang was removed by Tai Hua Supermarket because its prices were too high? That Strong Group is only a substitute? "
"This is possible. Didn't Tai Hua Supermarket inform all of us to sign a new contract and lower their prices? We are still delaying. Are they killing the chicken to warn the monkeys? "
Some of Tai Hua Supermarket's suppliers were sitting together for a discussion. They were invited over for a meeting today and had wanted to delay. But now, it seems that they cannot delay any longer.
If one supplier's products were removed from the shelves, then the second supplier's products might also be removed. Their products were not unique. It was not that there were no substitutes. If their products were to be like Qinwang Jelly, their losses would be significant.
Although Tai Hua Supermarket's new pricing will lower their profits, there are still some profits. If their products were removed from the shelves, they will lose all their profits. Because of Tai Hua Supermarket's rising sales, they had increased their production. If their products were removed from the shelves, they will lose a sales channel. Their products will be overstocked.
If they do not want to overstock their products, they can only lower their prices. They might as well sign a contract with Tai Hua Supermarket. After all, this will increase their brand value.
… …
"Manager Guo, your prices are too low. I know that the other supplier is telling the truth. But can the quality of their products be compared to us? Be it packaging, taste, or quality, they are a grade lower than us. Our cost is also higher than theirs. Your price is a little too ruthless. "
"It's not that I want to be so ruthless, but we've calculated it. This figure is probably your cost, right? The price we offered has already taken into account your profits. Think about it. After you started working with Tai Hua Supermarket, your sales had increased by a lot. Your market share has also increased, right? Excluding Tai Hua Supermarket, the other supermarkets' sales are also better than the first half of this year. Do you dare to say that all these have nothing to do with Tai Hua Supermarket's operations? "Manager Guo crossed his arms and said.
"But Manager Guo, shouldn't your supermarket's products be different? Compared to them, our products can be sold at a higher price. Isn't it good to give our customers more choices? "
"You don't need to worry about this. We will consider it. Also, these products are not only produced by your two supermarkets. There are still a few other brands that want to enter our Tai Hua Supermarket." Manager Guo said proudly.
Of course, the grade had to be reflected. Different brands of products would definitely have different selling prices, but the more variety of products, the more choices the customers would have. How could only two grades be enough? It would be best if there were more than five grades. Only then would it be able to attract all groups of consumers.
"Manager Guo, you can increase the price a little more. 10 RMB per product. Just 10 RMB. I will sign the contract now."
Manager Guo looked at the person beside him. Both of them discussed for a while, and Manager Guo said: "I will increase the price by 5 RMB per product. This is my bottom line. If you don't sign the contract, after this batch of products is sold out, we will no longer work with your company."
"Sign! I will sign it!"
… …
"Manager Fu, I heard that you had gone to the South. When did you return?"
"Tai Hua Supermarket needs to renew their contracts with their suppliers. We do not have enough manpower, and all of us are back. This is the quoted price for the new contract. Take a look. "Fu Guangzheng passed the document to Manager Guo.
"Manager Fu, this contract is not right. Why is the price difference so big?"
"This is our new quoted price. If you accept it, we will sign the contract. If you don't accept it, then forget it." Fu Guangzheng replied.
"What do you mean? If we don't accept it, are you going to stop buying our products?"
"You can understand it this way."
"The contract is written in black and white, and it will last for a year. You are breaking the contract!"
"Look at the third and fourth clauses. It is stated clearly that if we cannot accept the price, we can terminate the contract early. I had explained this clause to you. I think I was the one who explained it to you personally." Business is to make money. You are offering high prices, and others are offering low prices. Why should we sell your products?
"Manager Fu, you are being unreasonable. Do I need to tell you how popular our products are? Based on the market share, we are number 2 in China. "
"You also said that you are only number 2 in China. The number 1 brand in China had already signed the contract with us. It doesn't matter if you are one of us."
What's so great about being number 2 in China? Many of our supermarkets' products are the world's top selling brands!
"Don't regret this!"
"Seems like you are not going to sign the contract? Then I'm sorry. Tomorrow will be the last day of sales for your products in Tai Hua Supermarket. See you out. Manager Wang, please come in. "
… …
These few days, Tai Hua Supermarket's suppliers had seen the power of Tai Hua Supermarket. The prices they offered were very low. This was because Tai Hua Supermarket's orders were high. Tai Hua Supermarket's orders were much higher than any of their suppliers. If you agree, then there will be some preferential terms.
If you do not agree, there is still room for discussion. But if you fall out with them, then sorry, Tai Hua Supermarket's leaders will fall out with you even faster!
Especially that Feng Yu. He changes his attitude faster than flipping a book, and he will not bargain. Whatever price he says, you must sign the contract according to the price. If you do not want to sign, he will ask you to get lost. This was a typical case of customers bullying the store.
The current situation was like this. There were too many brands wanting to enter Tai Hua Supermarket, and Tai Hua Supermarket still needs to choose. They cannot sign contracts with all the brands, and there were not enough shelves.
Once the conditions were set out, those who were willing to sign the contract could continue to work with Tai Hua Supermarket. Those who were not willing to sign the contract would have their products sold out the next day and be taken off the shelves. The next day, those products would be replaced by another brand. Whether it was the quality or the price, it was very competitive.
Even if the brand was not well known, but as long as it was sold in Tai Hua Supermarket, people would believe that it was a good product. Tai Hua Supermarket had promised that if there were expired products or low quality products, they would compensate the customers 10 times the amount.
With Tai Hua Supermarket's aggressive tactics, they only used one week to change the contracts. Almost 10% of the original products in Tai Hua Supermarket had disappeared, and there were more new brands. The consumers had more choices.
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